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Search marketing in the new media era. All commentary by MarketSmart Interactive.

August 2, 2005
 
Safa Rashtchy on "Heated Competition" Between MSFT and GOOG
Safa's team was at the Microsoft Analyst Days and their most recent report predicts intensified R&D, increased capital expenses and "heated competition" for Microsoft, Google and Yahoo.

For Microsoft to beat Google Safa suggests:

1) Get relevancy up to Google's level
2) add "extra features" that could sway both consmuer and business users to switch from Google

His team notes Microsoft's "direct answers" feature as an example that could bring users to switch, though, "We believe these efforts are well-directed, but we note that Google is likely to match if not exceed these, should they be popular, as Google's search expertise as well as its customer focus, in our opinion, remains top in the industry."

For Google to keep up with Microsoft's desktop search:

"Google will need to be highly focused on matching popular features of MSN Desktop Search, including some variation on file previews and expanded file formats."

Wrapping up:
"Overall, we believe Microsoft will be introducing a barrage of new features and applications on top of search and MSN to make the platform much more useful and integrated for users, particularly information workers. Google will need to focus heavily not to lose major share in this area. However, we believe Microsoft is likely to have a much more difficult task in making comparable inroads with consumers (vs. business users)."

link

Heated Competition Update:
Tom Foremski at SiliconValleyWatcher has an interesting post on the MSFT vs. GOOG and Kai-Fu Lee.

He asserts that, because geeks like big ideas more than cash, Google's got Microsoft beat when it comes to their pitch for top talent.

Google's pitch is: if you want to change the world, come work with us. Because only we have the scale to enable you to do things on a global stage.

The lawsuit brings attention to Microsoft's lack of a big vision, he says.

link




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