Keynote Speakers
Jeffrey Veen is an internationally sought-after speaker, author and consultant. He is a founding partner of Adaptive Path,
a user experience consultancy focusing on the impact of design on business. After five years with Adaptive Path, Jeff has
moved on to Google, where he is a Design Manager. Previously, Jeffrey served as the Executive Interface Director for
Wired Digital and Lycos Inc., where he managed the look and feel of HotWired, the HotBot search engine, Lycos.com and
others. In addition to lecturing and writing on Web design and development, Jeffrey has been active with the World Wide
Web Consortium’s CSS Editorial Review Board as an invited expert on electronic publishing. He is also a columnist for
Webmonkey, the author of the acclaimed books "The Art & Science of Web Design" and "HotWired Style: Principles for
Building Smart Web Sites." In 1998, Jeffrey was named by CNet as one of the "First Annual Web Innovators."
Opening Keynote: Jeffrey Veen
From the early days of Wired to the latest rich Internet applications, Jeffrey Veen has had a
profound influence on the Web design scene. In this keynote address, he will talk about today’s
Web design challenges and opportunities, and preview the half-day User Experience workshop
that he’ll be presenting on the third day of the conference.
Mark Greenfield is a member of the professional staff at the University at Buffalo. He has 25 years experience in information
technology, the last 20 of which have been at UB. Mark’s current position is Director of Web Services in the
Provost’s office, a position he has held since 2001. Mark and his team are responsible for the UB sites that are directly
related to student recruitment and retention, academic policy and procedures, and student services. Before assuming his
current position, he was the Web Development Manager for the CIO’s office from 1996 - 2001. From 1986 to 1996,
he was a supervisor for Instructional Technology Services where he played a key role in integrating technology into the
classroom. Mark is also a visiting instructor in UB's School of Informatics. Hisresearch interests include Web usability,
accessibility, and the futureof the Web. Mark has given numerous presentations at the local, regional andnational level on
instructional technology, the Internet, and Web.
Closing Keynote: Mark Greenfield
The ongoing communications revolution combined with the coming of the Millennial generation
and their love of technology will have a profound impact on college campuses. For the Millennial
generation, the Internet is now the hub for all their activities which will increase the importance
of university Web sites. Millennial students (and their parents) are behaving as customers who
actively compare programs and services to make choices on their college education. Their
expectation is a 24/7 service culture – always on, always connected - anytime, anywhere.
Part economics, part sociology, and part IT, this presentation will provide historical context for
the communications revolution, an overview of the characteristics and traits of the Millennial
generation, and a review of the communication technologies that appeal to Millennials including
IM, Blogs, RSS, Podcasting and Wikis.