#RSS REFRESH(900 sec): http://www.technewsworld.com/story/40416.html White Paper: Keeping Your Cool in the Datacenter [arrow_anim_tnw_9x25.gif] TechNewsWorld E-BUSINESS | TECHNOLOGY | CRM | LINUX | MAC | EXCLUSIVES | SITE MAP Business Search ____________________ * Technology + Cutting Edge + Education + Hardware o Data Storage o Processors + IT Resources + Media Convergence + Networks o Telecom + Personal Tech o Gaming + Software o Developer o Open Source + Systems o Desktops o Notebooks o Servers * Security + ID Security + Privacy + Viruses & Malware * Wireless + Mobile Devices + RFID + [icon_wifi_blue_26x13.gif] WiFi Hotspot Locator * Internet + Blog News + Browser News + File Sharing + Portals & Search + RSS News + Social Networking + VoIP * Science + Health + Space * Commentary + Reviews * Reader Services + Account Management + Become an Affiliate + Career Center | Search Jobs + Discussion + Letters to the Editor + News Alerts + Newsletters + RSS / XML Headline Feeds + Site Maps o ECT News Network Map o o CRM Buyer Site Map o E-Commerce Times Site Map o LinuxInsider Site Map o MacNewsWorld Site Map o TechNewsWorld Site Map + Search ECT News Network + WiFi Hotspot Locator [NEW] * | October 20, 2006 06:18:04 PM PDT TechNewsWorld > Business | Read Next Article in Business Butler Meets Blogger: Ask Jeeves Acquires Bloglines Print Version E-Mail Article Digg It Reprints By Jennifer LeClaire www.EcommerceTimes.com Part of the ECT News Network 02/08/05 1:21 PM PT "Ask Jeeves now has access to thousands of personal profiles," Chris Sherman, associate editor of Search Engine Watch, said. "Whether or not the company actually moves to monetize the property is not the main issue. Ask Jeeves has really acquired a very useful service that will help its core business. They can aggregate personal data to reveal consumer interest patterns." [advertisement_118x13.gif] Are You Guilty Of Commercide? Slow-loading pages, malfunctioning shopping carts and other issues can kill your e-com site. 4 out of 10 shoppers who experience a performance problem with your site never come back. What else is killing your site? Download our FREE 2006 Online Shopping Experience Study. Ask Jeeves announced today that is has acquired privately held Bloglines, a free online service for searching, publishing and sharing RSS feeds, blogs and rich Web content. Financial terms of the deal were not disclosed. Bloglines will continue to operate as an independent brand in the Ask Jeeves portfolio and retain its name and unique URL. "Bloglines is a natural fit for our multi-brand portfolio, as we extend our information retrieval services to encompass the rapidly growing amount of dynamic content and information available in the blogosphere," Jim Lanzone, Ask Jeeves' senior vice president of search properties, said. Click Here Personalized Searching Lanzone said Ask Jeeves would provide Bloglines with the resources to grow its service and help it reach a broader audience. However, analysts said Bloglines also offers hidden benefits to its new parent company. Chris Sherman, associate editor of Search Engine Watch, told the E-Commerce Times the Bloglines is a good buy for Ask Jeeves since blogging has exploded in popularity over the past year. The fact that Bloglines subscribers create personal interest profiles gives the company even more ammunition in the search wars. "Ask Jeeves now has access to thousands of personal profiles," Sherman said. "Whether or not the company actually moves to monetize the property is not the main issue. Ask Jeeves has really acquired a very useful service that will help its core business. They can aggregate personal data to reveal consumer interest patterns." The acquisition brings together complementary technology assets, including Bloglines' RSS aggregation capabilities and Ask Jeeves' Teoma Latest News about Teoma algorithmic search technology. Ask Jeeves plans to leverage these technologies across its search and portal brands, and as of today, Bloglines' Web search capability will be powered by Ask Jeeves' search technology. One-Stop Searching "It is exciting to have the opportunity to connect Bloglines' live information flow and blog search capabilities with our unique indexing technology to provide consumers with one of the most comprehensive and personal Web experiences across all sources -- from the desktop to the Internet and, now, into the blogosphere," Lanzone said. This comprehensive and personal experience is part of a move by search engines to become one-stop services, according to Sherman. He said it's similar to search engines' attempts to become portals in the 1990s. "Blog search is one aspect of the one-stop search service," Sherman said. "Competitively, these sorts of tools are the price of entry for all the major players." Competition Heating Up Speaking of competition, Sherman said the Bloglines acquisition will help Ask Jeeves compete with rivals Google (Nasdaq: GOOG) Latest News about Google and Yahoo (Nasdaq: YHOO) Latest News about Yahoo . However, he also said Ask Jeeves faces the same challenge in the blogosphere as it does in other search segments: its still the smallest of the major players. "Ask Jeeves has to become recognized as a high quality service so that more and more people use it," Sherman said. "Ask Jeeves has the high quality. The company just needs to get out and spread the word." 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Download White Paper Making the Case for Enterprise Mobility: Wireless Management and Spend Control Related Stories * Ask Jeeves Snaps Up Bloglines (08-Feb-05) * Ask Jeeves Reportedly Eyes Blogging Acquisition (07-Feb-05) * Ask Jeeves, DoubleClick Post Strong Earnings (04-Feb-05) * Ask Jeeves To Start Offering Citysearch Content (03-Aug-04) * Ask Jeeves Buys Excite Network for $343 Million (04-Mar-04) Related News Alerts Teoma Activate Alert | Search Archives Google Activate Alert | Search Archives Yahoo Activate Alert | Search Archives Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance. 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