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Search marketing in the new media era. All commentary by MarketSmart Interactive.

February 8, 2005
 
Ask Jeeves Does Indeed Acquire Bloglines
Ask Jeeves finally makes it official by announcing they have indeed acquired blog search engine and RSS aggregator, Bloglines.

Ask Jeeves, which did not disclose terms of the deal that closed late last week, said it would operate Bloglines as an independent brand.

The acquisition brings together complementary technology assets, including Bloglines' leading RSS aggregation capabilities and Ask Jeeves' world-class Teoma algorithmic search technology. Ask Jeeves plans to leverage these technologies across its search and portal brands, and as of today, Bloglines' Web search capability will be powered by Ask Jeeves' search technology.

"Bloglines is not only a market leader in feed aggregation and blog search, but it is truly one of the most useful and addictive services on the entire Web. We are excited about providing Bloglines with the resources to grow its service and help it reach a broader audience," said Jim Lanzone, Ask Jeeves' senior vice president of search properties. "Bloglines is a natural fit for our multi-brand portfolio, as we extend our information retrieval services to encompass the rapidly growing amount of dynamic content and information available in the blogosphere."

Bloglines was founded in 2003, unlike related companies such as NewsGator and Technorati, it has not received venture capital funding.

Which means Porsches and Ferraris for the owners of Bloglines. ;-)

Read the Bloglines/Ask Jeeves FAQs.




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