[logotop.jpg] The Premier Event for Search Engine Marketing & Optimization [filler.gif] Get on the List! Enter your e-mail to be notified of future "Search Engine Strategies" events. ________ Submit [filler.gif] March 1-4, 2004 o Hilton New York o NYC [date-corn.gif] [filler.gif] [leftnav_corn.gif] [filler.gif] [filler.gif] [sponsor_corn.gif] [filler.gif] [filler.gif] Event Hours: [filler.gif] Conference Hours March 1: 9am - 5:15pm March 2: 9am - 7:30pm March 3: 9am - 5:15pm March 4: 9am - 3:45pm Registration Hours March 1: 7am - 5:15pm March 2: 7am - 6:30pm March 3: 7:30am - 5:15pm March 4: 7:30am - 3pm Expo Hall Hours March 2: 10am - 7pm March 3: 10am - 5pm [sponsor_corn.gif] [filler.gif] [filler.gif] Premier Plus Sponsors: [filler.gif] iProspect Search Engine Marketing [sponsor_corn.gif] [filler.gif] [filler.gif] Premier Sponsors: [filler.gif] Bruce Clay LLC logo Enhance Interactive logo Google logo Oneupweb logo Sendtraffic logo Terra Lycos logo [sponsor_corn.gif] [filler.gif] [filler.gif] Media Sponsors: [filler.gif] BtoB DM NEWS [sponsor_corn.gif] [filler.gif] [filler.gif] Analyst Sponsor: [filler.gif] [sponsor_corn.gif] [filler.gif] [filler.gif] Event Public Relations: [filler.gif] [sponsor_corn.gif] [filler.gif] [filler.gif] Hosted By: [filler.gif] Search Engine Watch internet.com Agenda - Monday, March 1, 2004 8:00am - 9:00am Registration and Continental Breakfast 9:00am - 10:30am Attendees may choose to attend one of the three sessions offered during this time. Introduction To Search Engine Marketing Which are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through "search engine advertising" opportunities? This must-attend session for beginners provides an overview of key concepts. Speaker: Danny Sullivan, Editor, SearchEngineWatch.com Coping with Growth: What's Keeping You Up At Night? Opportunities are everywhere. Your business is growing faster than you'd ever imagined. But growth means that you're starting to get involved in things that you don't know or aren't interested in. In this session you'll hear from SEO firm executives about the issues they're dealing with and how they're coping. Part of the SEO Business & Finance Track Moderator: Chris Elwell, Senior Vice President & General Manager, Online, Jupitermedia Corporation Speakers: John Lustina, Chairman, Co-Founder, Intrapromote Fredrick Marckini, CEO and Founder, iProspect Cheryle Pingel, Chairman & Co-Founder, Range Online Media Contextual Ads Paid listings are commonly believed to be seen only by those who perform keywords searches on search engines. However, contextual placement has placed these ads in front of people not based on a search they performed by rather the context of pages they are viewing. Learn about recent developments in how search-targeted paid listings are also being contextually targeted. Moderator: Nate Elliott, Associate Analyst, Jupiter Research Speakers: Brad Byrd, Director of Business Development, NewGate Patrick Keane, Head of Sales Strategy, Google Lance Podell, President, Kanoodle.com Joshua Stylman, Managing Partner, Reprise Media Paul Volen, Vice President, Partner Development & Strategy, Overture 10:30am - 11:00am Morning Coffee Break 11:00am - 12:30pm Attendees may choose to attend one of the three sessions offered during this time. Search Term Research & Targeting The bedrock to success with search engines is understanding which search terms to target. Fail in that, and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings. Toward the end of the session, volunteers from the audience will have their sites reviewed for search term research issues, if time allows. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Speakers: Andy Beal, VP Search Marketing, KeywordRanking.com and WebSourced, Inc John Slade, Director, Product Management, Overture Dan Thies, President, SEO Research Labs Valuing SEO Companies: Who's to Say? What's an SEO firm worth? You've got expertise and a strong client list, but does the company have any value beyond the dedication of team and loyalty of your customers? In this session, you'll hear from sellers and buyers about how they valued the business and what life was like after the sale. Part of the SEO Business & Finance Track Moderator: Chris Elwell, Senior Vice President & General Manager, Online, Jupitermedia Corporation Speakers: Jeffrey Dearth, Partner, DeSilva & Phillips, Inc. David Hills, President, 24/7 Real Media, parent company of Website Results Rob Murray, President, iProspect Setting & Managing Your Ad Budget How much should you be spending on search engine advertising? And how do you stay to budget in a marketplace that constantly changes in terms of price and traffic? The panel explores strategies and tips. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Bill Hunt, Senior Strategist, Global Strategies International Kevin Lee, CEO, Did It Harrison Magun, Managing Director, eonMedia Mike Moran, Manager of Personalization Strategy, IBM 12:30pm - 1:45pm Networking Lunch 1:45pm - 3:15pm Attendees may choose to attend one of the three sessions offered during this time. Search Engine Friendly Design How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session on Day 3. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speaker: Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com Swimming with the Sharks: What You'll Get From VCs and Investment Bankers Bootstrapping the business has its advantages, but there are times when it makes sense to power growth with a cash infusion and Venture Capitalists and Investment bankers are here to help. In this session, you'll hear from prominent financiers and what they're looking for in order to finance the growth of your SEO firm. Part of the SEO Business & Finance Track Moderator: Chris Elwell, Senior Vice President & General Manager, Online, Jupitermedia Corporation Speakers: Bob Davis, Partner, Highland Capital Partners Alan M. Meckler, Chairman & CEO, Jupitermedia Corporation, internet.com Venture Fund I, II, III Safa Rashtchy, Principal, Senior Internet Analyst, U.S. Bancorp Piper Jaffray Broad Matching & Other Ad Targeting Options Go "broad" with your keyword matches, and you might more easily capture important traffic. But going broad also requires careful monitoring to ensure you don't pick up unqualified terms. Learn how to do more with broad matching and other ad targeting features you may not be using fully. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Richard Holden, AdWords Product Manager, Google Patricia Hursh, President, SmartSearch Marketing Kevin Lee, CEO, Did It John Slade, Director, Product Management, Overture Matt Van Wagner, President, Find Me Faster 3:15pm - 3:45pm Afternoon Refreshment Break 3:45pm - 5:15pm Attendees may choose to attend one of the three sessions offered during this time. Writing For Search Engines To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, if time allows. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Speakers: Heather Lloyd Martin, President, SuccessWorks Jill Whalen, Owner, HighRankings.com Cashing Out: The Preparation and Implications Whether you're preparing to raise money or sell your company, there are steps that you should take in order to prepare your company. In this session, you'll hear from executives who've sold their companies and the money-people who advise on acquisitions. Part of the SEO Business & Finance Track Moderator: Chris Elwell, Senior Vice President & General Manager, Online, Jupitermedia Corporation Speaker: Bill Hunt, Senior Strategist, Global Strategies International Rosalind Resnick, former Founder and CEO, Net Creations Search Engine Advertising Forum What's new in the world of paid listings and other search engine advertising programs? Get an update from ad buyers and sellers, with plenty of time for Q&A and audience participation in sharing tips. NOTE: This session is designed for those experienced in buying search engine advertising. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Carolyn Griffin, Director of Search Engine Marketing, Carat Interactive Dan Boberg, Director, Strategic Alliances, Overture Christina Elwell, National Sales Director, Google Niki Scevak, Analyst, Jupiter Research Dana Todd, Founding Partner, SiteLab International, Inc. Click to view Special Events Click to view Day 2 Agenda Click to view Day 3 Agenda Click to view Day 4 Agenda *This agenda subject to change _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ For information or complete details on exhibiting or any sponsorship opportunity please contact Frank Fazio, Jr. at ses@jupitermedia.com or call (203) 662-2976. For registration help or information, please email our Registration Department at registration@jupitermedia.com or call 203-662-2857. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ [an error occurred while processing this directive] Register Now! 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