[logotop.jpg] The Premier Event for Search Engine Marketing & Optimization [filler.gif] Get on the List! Enter your e-mail to be notified of future "Search Engine Strategies" events. ________ Submit [filler.gif] August 8-11, 2005 o San Jose McEnery Convention Center o San Jose, CA [date-corn.gif] [filler.gif] [leftnav_corn.gif] [filler.gif] [filler.gif] [sponsor_corn.gif] [filler.gif] [filler.gif] Event Hours: [filler.gif] Registration Hours Aug 7: 5pm-7pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY) Aug 8: 7:30am-5pm (Conf. Only) Aug 9: 8am-6:30pm (Conf. & Expo) Aug 10: 8am-5:30pm (Conf. & Expo) Aug 11: 8am-2pm (Conf. Only) Conference Hours Aug 8: 9am-5:15pm Aug 9: 9am-5:30pm Aug 10: 9am-6:30pm Aug 11: 9am-2pm Exhibit Hall Hours: Aug 9: 10am-6:30pm Aug 10: 10am-4pm [sponsor_corn.gif] [filler.gif] [filler.gif] Premier Plus Sponsors: [filler.gif] Google logo iProspect Search Engine Marketing [sponsor_corn.gif] [filler.gif] [filler.gif] Premier Business Sponsor: [filler.gif] Verizon Superpages [sponsor_corn.gif] [filler.gif] [filler.gif] Premier Sponsors: [filler.gif] Ask Jeeves Bruce Clay Inc logo GenieKnows.com logo InfoSearch Media TrafficLeader [sponsor_corn.gif] [filler.gif] [filler.gif] Wi-Fi Lounge Sponsor: [filler.gif] Info.com [sponsor_corn.gif] [filler.gif] [filler.gif] Get Tech'd Sponsor: [filler.gif] AOL [sponsor_corn.gif] [filler.gif] [filler.gif] Analyst Sponsor: [filler.gif] [sponsor_corn.gif] [filler.gif] [filler.gif] Official News Distribution Service: [filler.gif] Business Wire VPO [sponsor_corn.gif] [filler.gif] [filler.gif] Hosted By: [filler.gif] Search Engine Watch ClickZ Agenda* - Wednesday, August 10, 2005 Day 3 - Conference & Exhibit Hall Exhibit Hall Hours: 10:00am - 4:00pm 9:00am - 10:30am Attendees may choose to attend one of the two sessions offered during this time. Converting Visitors Into Buyers Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor Bryan Eisenberg, Co-Founder and CPO (Chief Persuasion Officer), Future Now, Inc. Executive Roundtable Executives from major search engines take part in a discussion of various current topics relating to the search industry. Speakers: Gerry Campbell, Vice President and General Manager, AOL Search and Navigation, America Online, Inc. Bradley Horowitz, Director of Technology Development, Yahoo! Jim Lanzone, Senior Vice President of Search Properties, Ask Jeeves Ken Moss, General Manager of Development and Testing, MSN Search Craig Silverstein, Director of Technology, Google Inc. 10:30am - 11:00am Morning Coffee Break 11:00am - 12:30pm Attendees may choose to attend one of the five sessions offered during this time. Linking Track Linking Strategies How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference. Speakers: Greg Boser, President, WebGuerrilla LLC Debra Mastaler, Owner, Alliance-Link.com Eric Ward, CEO, EricWard.com Q&A Speakers: Chris Boggs, Director of Online Marketing, G3 Group Mike Grehan, CEO, Smart Interactive Local Search Track Local Search Marketing Tactics This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Patricia Hursh, President, SmartSearch Marketing Justin Sanger, President, LocalLaunch! Stacy Williams, President, Prominent Placement, Inc. Special Topics Track Beyond ROI: Getting Creative With Search Does search have to be performance driven? Can you forget ROI and make use of the medium to achieve other types of marketing goals, such as branding or word-of-mouth buzz? This session looks at ways to break out of the ROI box. Speakers: Stephen Anderson, Managing Partner & Co-Founder, MSHC/Rock Coast Media Cam Balzer, Director of Search Strategy, Performics Inc. James Colborn, Account Director, Inceptor Inc. Anne Frisbie, Senior Director, Category Initiatives, Yahoo! Search Marketing In House Track Big Site/Big Brand SEM How do you cope with search marketing for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Do you centralize all search marketing activities? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands. Speakers: Bill Hunt, President/CEO, Global Strategies International Martin Laetsch, Manager, Worldwide Search, Intel Corporation Mike Moran, Distinguished Engineer and Manager of Site Architecture, IBM Marshall D. Simmonds, VP Enterprise Search Marketing, New York Times Improve Me Track Pimp My Site! In the spirit of MTV's Pimp My Ride, this session shows how one or two sites have been transformed from having no search engine visibility to making heads turn. Moderator: Elisabeth Osmeloski, SEM Consultant Speakers: Todd Friesen, Range Online Media 12:30pm - 1:45pm Networking Lunch - Birds of a Feather Seating Available Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area. 1:45pm - 3:15pm Attendees may choose to attend one of the five sessions offered during this time. Linking Track Buying & Selling Links Links have been bought and sold to generate traffic even before search engines made significant use of them to influence rankings. Nevertheless, today some buy in hopes of getting improved rankings. Meanwhile, some purchases could result in search engine losses, if a search engine deems a link network to be a spamming attempt. This session examines how links are bought and sold with strategies on how to stay out of trouble. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference. Speakers: Thomas Bindl, CEO, OPTOP Greg Boser, President, WebGuerrilla LLC Patrick Gavin, President, Text Link Ads Inc. Debra Mastaler, Owner, Alliance-Link.com Eric Ward, CEO, EricWard.com Local Search Track Meet The Local Search Engines Representatives from major local search engines discuss how they operate and answer questions from the audience. Speakers: Barnaby Dorfman, Vice President, A9 Jeremy Kreitler, Senior Product Manager for Maps and Local, Yahoo! Ryan Massie, Product Manager, Ask Jeeves Shailesh Rao, Director, Local Search and Channel Partnerships, Google, Inc. Special Topics Track Copyright & Trademarks How can you get links to material infringing your copyright out of search engines? What do you do if you're removed unfairly this way? What trademark protection rights do you have -- and don't have -- relating to paid ads. This session explores these types of issues, in particular looking at some recent rulings and existing search engine policies. Moderator: Jeffrey K. Rohrs, President, Optiem, LLC Speakers: Eric Goldman, Assistant Professor of Law, Marquette University School of Law Jennifer Slegg, Owner, JenSense.com Deborah A. Wilcox, Partner, Baker & Hostetler In House Track Working Together How can you get the IT department to buy into your SEO suggestions? What will it take to get the branding people to consider your search buy? This session explores strategies on winning support for those tasked with doing SEM in house. Speakers: Bill Hartzer, SEO, Intec Telecom Systems Bill Hunt, President/CEO, Global Strategies International Mike Moran, Distinguished Engineer and Manager of Site Architecture, IBM Marshall D. Simmonds, VP Enterprise Search Marketing, New York Times Kathleen Stockham, Marketing Director, Best Buy Improve Me Track Site ECG How's your site doing with the search engines? In this session, we go beyond looking at rankings to other ways of measuring whether you have a healthy search heartbeat. Consider it competitive intelligence on yourself! Moderator: Elisabeth Osmeloski, SEM Consultant Speakers: SR Fishkin, CEO, SEOmoz.org Anne Kennedy, Managing Partner, Search Technology, Beyond Ink Jake Baillie, Product Manager, TrueLocal 3:15pm - 3:45pm Afternoon Refreshment Break 3:45pm - 5:15pm Attendees may choose to attend one of the five sessions offered during this time. Linking Track Search Engine Q&A On Links Have questions about links? In this session, search engine representatives provide answers to the audience. Be sure to have prepared yourself by attending other link-oriented session on Day 2 and Day 3. Speakers: Matt Cutts, Software Engineer, Google Inc. Kaushal Kurapati, Product Manager, Search Technology, Ask Jeeves Local Search Track Local Search Ads Looking to target a local audience specifically through search ads? This session gets up close with targeting options offer by major players, offering tips, tactics and advice. Moderator: Kevin Ryan, Chief Strategy Officer, Zunch Communications, Inc. Speakers: Eric Chandler, VP-eCommerce Marketing, Verizon SuperPages Brad Geddes, Director of SEM, LocalLaunch.com Zorik Gordon, President & CEO, ReachLocal Doug Meeker, Vice President, AOL Search & Directional Media, America Online, Inc. Andreas Ramos, Director PPC, Intrapromote Shailesh Rao, Director, Local Search and Channel Partnerships, Google, Inc. Geoff Stevens, General Manager, Local, Yahoo! Search Marketing Special Topics Track Auditing Paid Listings & Click Fraud Issues Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers. Speakers: Eric Goldman, Assistant Professor of Law, Marquette University School of Law Danielle Leitch, Vice President, MoreVisibility Jessie Stricchiola, Founder, Alchemist Media Inc. Lori Weiman, Director, KeywordMax In House Track In House Forum No PowerPoint presentations here! Instead, we've got a panel of in house search marketers ready to take questions and provide answers about how they do things to get SEM done internally. We'll go to the audience for answers and discussion, as well. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Mary S. Bettinson, Web Marketing Director, N.A.D.A. Guides Bill Hartzer, SEO, Intec Telecom Systems Bill Hunt, President/CEO, Global Strategies International Martin Laetsch, Manager, Worldwide Search, Intel Corporation Mike Moran, Distinguished Engineer and Manager of Site Architecture, IBM Marshall D. Simmonds, VP Enterprise Search Marketing, New York Times Kathleen Stockham, Marketing Director, Best Buy Dustin Woodard, SEO & Web Analytics Manager, Allrecipes.com Improve Me Track Usability Clinic This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve usability and visitor conversion. Highly recommended to have attended Converting Visitors Into Buyers earlier on Day 3. Moderator: Elisabeth Osmeloski, SEM Consultant Speakers: Matthew Bailey, Web Marketing Director, The Karcher Group Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com 5:30pm - 6:30pm Evening Forum With Danny Sullivan The audience is the panel for this session, which lets those in the search engine marketing industry share thoughts, knowledge and ideas among themselves. The session is moderated by Search Engine Watch editor Danny Sullivan, and the audience sets the agenda. Come on in, sit down and take part in this informal, popular "after hours" discussion. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Click to view Day 1 Agenda Click to view Day 2 Agenda Click to view Day 4 Agenda Conference at a Glance Other Important Links Registration Info - Sponsor & Exhibitor Info - Sponsors/Exhibitors - Special Events Hotel/Venue - How to Speak - Press Registration - Other Jupiter Events *This agenda subject to change _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 662-2976. For registration help or information, please email our Registration Department at registration@jupitermedia.com or call 203-662-2857. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ [an error occurred while processing this directive] Register Now! 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