#RSS REFRESH(900 sec): http://www.ecommercetimes.com/story/32890.html Get the Facts on BlackBerry Business Solutions [arrow_anim_ect_9x25.gif] E-Commerce Times E-BUSINESS | TECHNOLOGY | CRM | LINUX | MAC | EXCLUSIVES | SITE MAP Business Search ____________________ * Business + Boardroom + Global + Legal + Resource Center + Small Business + Trends + Wall Street * E-Commerce + E-Marketing + M-Commerce + Portals & Search + Retail Transaction Indices * Enterprise IT + Infrastructure o Data Storage o RFID o Web Services + Networks o Telecom * Entertainment + Film + Gaming + Music + Radio + Television * Security + ID Security + Privacy + Viruses & Malware * Viewpoint * Reader Services + Account Management + Become an Affiliate + Career Center | Search Jobs + Discussion + Letters to the Editor + News Alerts + Newsletters + RSS / XML Headline Feeds + Site Maps o ECT News Network Map o o CRM Buyer Site Map o E-Commerce Times Site Map o LinuxInsider Site Map o MacNewsWorld Site Map o TechNewsWorld Site Map + Search ECT News Network * | October 20, 2006 05:40:37 PM PDT E-Commerce Times > Business | Read Next Article in Business Search Wars Heat Up as Yahoo Drops Google Print Version E-Mail Article Digg It Reprints By Keith Regan E-Commerce Times 02/18/04 8:02 AM PT "If Yahoo can keep those people on its portal right there when they search, their opportunities for driving revenue should be plentiful," Piper Jaffray analyst Safa Rashtchy told the E-Commerce Times. "They've got an advantage in terms of eyeballs and an upper hand because of existing relationships with advertisers." [advertisement_118x13.gif] Optimize Your eCommerce Search in 5 Simple Steps Your shoppers are telling you what they are looking for. Are you listening? Learn how to leverage site search to increase sales and improve the total customer experience in a free five step plan from the Patricia Seybold Group. Download Today! Yahoo (Nasdaq: YHOO) Latest News about Yahoo has given the boot to longtime partner Google (Nasdaq: GOOG) Latest News about Google , saying its own family of search tools, based on its own technology, will now return results to its users. The move puts an end to what had become an increasingly awkward relationship. The severing of ties, which Yahoo hinted at earlier this year, also sets the stage for a far more aggressive head-to-head battle between the two companies for both paying advertisers and the eyes of the general Web-using public. "They were already competing, but there was an element of the absurd to it since Yahoo users were still seeing Google results as well," Yankee Group analyst Rob Lancaster told the E-Commerce Times. "All the consolidation of 2002 led to this, and now there's little doubt that the two of them are going to be bitter rivals for dominance in the search space." Goodbye Google Yahoo said its move to integrate results from its own algorithmic search tools is just the first step in what it promises will be an ongoing rollout of new search features, ranging from personalization to localized search results. The new search platform pulls together technology from Inktomi, which Yahoo owns, as well as Fast Search & Transfer and AltaVista, which were owned by Overture before Yahoo bought that company last year. Half a Loaf Yahoo said the changeover means its technology will be responsible for more than half of all searches conducted in the United States. Jeff Weiner, senior vice president of Yahoo's search and marketplace businesses, noted that the company is ready to "change the game in search." "Within the next few weeks and months, consumers will continue to see improvements to Yahoo's search technology in addition to advancements in search personalization and other user features," he said. Search will be more closely tied with My Yahoo! customization features, Weiner added, enabling search results to be stored in the personal area of the portal. Yahoo also will use antispam technology to filter out pages or links that are obviously irrelevant. Farewell to Friendliness Hardly one to take such an event lying down, Google used the occasion to boast that its search engine now reaches some 6 billion Web pages, images and documents, a large jump from the 3.3 billion pages it indexed just over a year ago. Google said much of the increase came in the images category as more Web users posted digital photos online. Google claimed the inclusion of more pages in its index will ensure more relevant search results and will help users seeking information that is off the beaten path. Co-founder Larry Page said the data underscores the fact that Web surfers "can find more information with Google than with any other search engine." Just Beginning Piper Jaffray analyst Safa Rashtchy told the E-Commerce Times that Google's bragging-style offensive likely will escalate as the company prepares for what is expected to be a springtime initial public offering. Still, Google remains the underdog in some key areas. "If Yahoo can keep those people on its portal right there when they search, their opportunities for driving revenue should be plentiful," Rashtchy said. "They've got an advantage in terms of eyeballs and an upper hand because of existing relationships with advertisers. Google is going back to what got it to this point, which is its technology." Google also recently staged a low-key launch of a Friendster-like social networking site called Orkut, though analysts remain skeptical about that niche's ability to be a revenue- and profit-generator. [end-enn.gif] [ect_headline_item.gif] Next Article in Business: Cingular To Buy AT&T Wireless for $41 Billion Print Version E-Mail Article Digg It Reprints More by Keith Regan Talkback Related Stories RSS Sponsored Links Download Today Free 2006 Online Shopping Experience Study Free White Paper Buy Audiences, Not Impressions New IDC White Paper Channel Sales Management; Beyond CRM -- By Mary Wardley, IDC Analyst CRM Case Study Tracking Customer Satisfaction with Online Surveys Free Report Five Step Plan to Optimize Site Search. Register to Download Today. VMworld 2006 Register Today for the Virtualization Event of the Year! www.vmworld.com Email Marketing Software ListManager software is robust, scalable, integrated. Demo today. Go to Itanium-Integrity.com Discover HP Integrity servers with Intel Itanium 2 processors. Download White Paper Making the Case for Enterprise Mobility: Wireless Management and Spend Control Document Your Servers Absolutely Free Try the Auditor tool used by the Fortune 1000! Related Stories * Yahoo Set To Drop Google (06-Jan-04) * Google's Next Step (20-Oct-03) * AOL, Google Broaden Search Pact (08-Oct-03) * The Search Engine Endgame: Yahoogle? (06-Aug-03) * Yahoo Goes for Overture in $1.6B Deal (14-Jul-03) Related News Alerts Yahoo Activate Alert | Search Archives Google Activate Alert | Search Archives Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance. [_] Tech News Flash [ View Sample ] [_] E-Commerce Minute [ View Sample ] [_] ECT News Network Weekly Newsletter [ View Sample ] Subscribe ____________________ [newsltrs_arrow_22x22.gif]-Submit More Stories by Keith Regan * HP Edges Ahead of Dell as World's No. 1 PC Maker (20-Oct-06) * Google Blows Away Estimates as Search, Video Businesses Grow (20-Oct-06) * Strong Sales of iPods, Macs Bolster Apple's Q4 Profit (19-Oct-06) [Search More...] Letters: Click here to send a letter to the editor... Talkback: Click here to add your comment about this story... Re: Search Wars Heat Up as Yahoo Drops Google By: jpflaum Shortcuts > Sign Up for Business and Technology News Alerts > Most Popular | Spotlight Features | Podcasts [NEW] > This Week on ECT News Network | Archives > Online Retail Transaction Performance Indices > Careers Center | Search Jobs Career Center | Search Jobs | Post Resume Put your best foot forward with a free online portfolio. Public or Private. 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E-Commerce Times > Google Blows Away Estimates as Search, Video Businesses Grow > HP Edges Ahead of Dell as World's No. 1 PC Maker > YouTube Purges Nearly 30,000 Files on Japanese Demand > NBC Universal Slashes 700 Jobs as Part of Cost-Cutting Plan > Former NYSE Chief Ordered to Pay Back Up to $100M > The Middle East SME Revolution > Report: Cell Phone Shipments Could Hit 1B This Year > Sling Media, Symbian to Bring Mobile TV to Smartphones > Deconstructing Apple's New TV Ads > Sony Preps 22 Game Titles for PlayStation 3 Launch TechNewsWorld > Technology's Impact Depends on Values > Microsoft to Take Chip Design In-House > Antarctic Ozone Hole Size Sets Record > Researchers Closer to Real-Life Invisibility Cloak > European Weather Satellite Launches From Russia CRM Buyer > Catching the Next Wave in Software Licensing > Oracle On Demand Adds PeopleSoft, Siebel App Support > Emotion, Speech Tech Helps Call Centers Gauge Customer Moods > Sales Force Automation 2.0 > Microsoft Introduces Connectors for CRM App LinuxInsider > Adobe Lifts Lid on Flash Player 9 for Linux > Scalix Releases Code for E-Mail, Calendaring Software > New Wikis Offer Users Place to Talk Politics > Study: Worldwide Biz Open Source Deployment at 50 Percent > Novell, IBM Sync on Mixed Linux Stack MacNewsWorld > Study: iPod Headphones a Danger to Hearing > Podcasting: For Geeks Only? > Strong Sales of iPods, Macs Bolster Apple's Q4 Profit > Review: New iPods Offer Solid Value > Apple: Still Avoiding the 'E' Word IFRAME: http://ad.doubleclick.net/adi/N3271.ECTNewsNetwork/B2020655;sz=336x280;ord=11613912373003? 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