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Intro E-Commerce Articles

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Category Listing:  Intro E-Commerce Articles
  1. Retail Bonanza Begins Online  by Paul J. Bruemmer, Website Services Magazine , 05-01-2006 . Provides an retail e-commerce overview and its relation to SEO and Paid Search.
  2. The Lowdon on Ecommerce  by PetePrestipino, Website Services Magazine , 04-10-2006 . An overview of e-commerce, shopping carts, payment processing, fraud, SSL, site design, support, and a marketing plan.
  3. Internet Retailer 2006: Report from the conferenceInternet Retailer , 08-01-2006 . This article contains notes on each of the sessions at the Internet Retailer 2006 Conference & Exhibition, June 5-7, 2006, which revolved around using technology to meet customer needs.
  4. Following the money trail  by Mark Brohan, Internet Retailer , 06-01-2006 . Web retailers are doing well at growing the top and bottom line. In an Internet Retailer survey,most retailers taking part in the survey are established, profitable for at least the last two years and expect robust sales growth, with 40% anticipating growth of 30% over 2005. But chain retailers, catalogers, virtual merchants and consumer brand manuf
  5. The Top 500 Guide  by Mark Brohan, Internet Retailer , 06-01-2006 . 2005 was another banner year for the Internet retailing industry with merchants across the board achieving significantly higher sales, average tickets, conversion rates and traffic. Special features on JCPenney.com, Blockbuster.com, and InsideStore.com.
  6. Racing Ahead  by Mark Brohan, Internet Retailer , 07-01-2006 . 2006 is shaping up as another year of record sales, with retailers shifting their attention to customer retention from acquisition. Discusses creating repeat business, spending on applications and services, shifting to search marketing, and investor acquisitions.
  7. Weighing spending options  by Mark Brohan, Internet Retailer , 07-01-2006 . Online retailers are purchasing more e-commerce technology, but they're also pickier and want more tools that drive traffic and convert sales. Shows results of a survey of readers on e-commerce technology spending. Nearly all expected to increase spending by at least 6%, many at 20% to 25%. Most expected to replace their e-commerce platform as a high priority this year.
  8. The Internet revolutionizes U.K. retailingInternet Retailer , 05-25-2006 . Studies from The Interactive Media in Retail Group (KMRG) and GfK report online sales in the U.K. will reach £30 billion this year, up 51% from last year.A study of Internet vs. High Street prices shows rapid price depreciation created by easier comparison shopping, especially in MP3, digital camera, and smart phone sales.
  9. The E-Tailing Group 5th Annual Merchant SurveyThe E-Tailing Group , 04-01-2006 . Executive summary of annual merchant survey. Describes how various e-tailers are using the Web.
  10. eBay Careers: How to be an eBay Trading Assistant  by James Maguire, ECommerce-Guide , 04-24-2006 . Setting yourself up as an eBay "trading assistant" - using your online auction expertise to sell other peoples' goods on eBay for a commission - is an ideal 1-person entrepreneurial opportunity. A detailed explanation of what it takes, and how to do it.
  11. Starting An Online Store: The Essential Checklist  by James Maguire, ECommerce-Guide , 04-17-2006 . This multi-part article offers a checklist and capsule description of 15 essential steps you must take to launch an online store successfully, stressing that if you gather everything you need before you launch, you'll be far ahead of most people who take the plunge into e-commerce.
  12. Starting An Online Store: The Essential Checklist  by James Maguire, Small Business Computing , 04-25-2006 . Assembling everything you need prior to launch will save you numerous headaches. And it will better prepare you to compete with established businesses, which are operating with full toolboxes. Checklist.
  13. Bright Ideas  by Mary Wagner . Online shoppers want more power to choose—the web invents new ways to serve it up. Discusses price comparison by phone, fuzzy search, RSS, and e-catalogs.
  14. Why Your Web 2.0 Business Plan Doesn't Work  by Sean Carton, Publish , 02-13-2006 . Opinion: That which works best online is that which can only work online. Call it what you will (I prefer "Carton's Law of Online Publishing," but that may be seen as a little immodest), but if you look around the Web, this axiom holds true. From e-commerce to e-zine publishing, sites that offer no benefit beyond their "old media" counterparts fail while others that offer additional value in the form of features old media can't emulate
  15. Optimism up among online retailers, Shop.org speakers sayInternet Retailer , 01-24-2006 . Recap of current state of e-commerce. 75% of online retailers saw sales growth of 30% during Q4 2005.
  16. Google heading toward ‘e-commerce 3.0,’ analyst saysInternet Retailer , 11-14-2005 . Piper Jaffray analyst Safa Rashtchy sees Google's moving toward using search to buy anything from anyone, anywhere -- a challenge to eBay and Craigslist.com. Sees E-commerce 3.0 taking e-commerce to the local level including an online payment system.
  17. Retailing: What's Working Online  by Christopher Grosso, McPherson, and Shi, McKinsey Quarterly , 10-18-2005 . Tracks for successful online retailing models: (1) Efficiency machines, (2) niche leaders, (3) traffic drivers, and (4) triple plays. Web-only retailers do better with 1 and 2, multi-channel retailers with 3 and 4. Includes reasoning and definition of terms.
  18. Going Back to School with eBay U  by Frank Fortunato, ECommerce-Guide , 11-02-2005 . Review of eBay's own offering of 3 day-long courses covering all aspects of selling on eBay ('eBay Basics,' 'Beyond The Basics,' 'eBay For Business'). They are low cost, expertly taught, and well worth while for anyone getting into eBay sales.
  19. Starting Your Own E-Business, Pt 3: Critical Components  by James Maguire, ECommerce-Guide , 10-10-2005 . 3 critical components of an online store are the website's hosting service, a merchant credit card account, and an accounting package. This article details the intricacies of selecting appropriate tools, concentrating on the complex issues surrounding merchant account set-up.
  20. Starting Your Own E-Business: Part 1 - The Plan  by James Maguire, ECommerce-Guide , 09-19-2005 . It isn't simple to succeed as an online merchant. There's plenty of opportunity, but the competition is fierce. The first (and hardest) thing to do is to develop a workable plan, paying attention to what distinguishes your business from all the rest, knowing the target market, and understanding the competition.
  21. Review: 120 Top Tips  by Devin Comiskey, ECommerce-Guide , 10-05-2005 . E-Commerce software developer Actinic offers a $10 book "Over 120 Top Tips for Running an Ecommerce Web Site" that provides a solid introduction to the many details and issues that a start-up entrepreneur must keep in mind while setting up shop online.
  22. For Retailers, It's Already XmasClickZ Stats , 08-04-2005 . According to WebTrends' "2005 Online Retail Holiday Readiness Report," repeat customers are critical to companies surveyed. At least 25% or more e-tailers expect 50% or more of holiday revenues to come from repeats. The combined conversion rate is 69% higher for repeat buyers. Thus loyal customers will be bombarded with an array of incentives to buy, such as value added promotion (42%), online only sale (33%), bundled offers (29%), early shopper discount (28%), and rebates (11%). Web features planned
  23. Retailers see 16% sales boost from multi-channelInternet Retailer , 08-03-2005 . A strong emphasis on multi-channel retailing results in a 16% boost in sales from online customers who also shop other channels, said Lands' End president and CEO Mindy Meads at eTail 2005.
  24. E-retail profitability is on the rise, Shop.org’s 8th industry survey showsInternet Retailer , 05-24-2005 . According to Shop.org's "The State of Retailing Online 8.0," online retailers improved overall operating margins to 28%, up from 21% in 2003. Catalog retailers moved up to 32% from 28%. Gives growth projections for various online retail sectors.
  25. The Small Retailer and The Internet: A Love Story (...of sorts)  by Ted Hurlbut, Inc.com , 04-01-2005 . Offers "several thoughts to keep in mind" in setting up an e-commerce website. (1) The marketing is there, (2) you may need to outsource the project, (3) make it search engine friendly, (4) track effectiveness, (5) tweak, (6) monitor the competition, and (7) have patience.
  26. With a mature U.S. market, Internet retailers must look abroad for growthInternet Retailer , 03-18-2005 . With U.S. Internet users’ time spent online at home trending downward, online retailers will have to turn to emerging markets overseas for growth, according to Nielsen/NetRatings’ Countries experiencing double-digit increases in time spent online at home were Hong Kong (25%), France (19%), Italy (15%), Japan (12%) and Australia (10%). That compares with a 2% decline in the US.
  27. Expert Advice for Brick-and-Mortar Stores Going Online  by Jennifer Schiff, Small Businss Computing , 03-15-2005 . Talks about the growing trend of traditional stores finding success online. Strategies suggested: have a competitive advantage, be upfront about shipping time, don't miss your shipping date, be patient. Notes that storefronts on eBay and Yahoo work well.
  28. E-Commerce for Farmers -- Yes, You Can!  by Michelle Frain, The New Farm , 09-01-2004 . Describes the Web Based Direct Marketing Study focused on farmers and their needs. Introductory article on how Internet research, websites, and e-mail lists can be useful for farmers.
  29. Eddie the Erroneous E-Marketer  by Jason Oconnor, MarketingProfs , 01-11-2005 . In the guise of an advice column for the fictional Eddie, this article explains some basic principles of online marketing that will help newcomers avoid typical mistakes, such as creating a brochure-ware site, failing to offer incentives, and ignoring statistics.
  30. Multi-channel retailing has taken over the industry, a new study documentsInternet Retailer , 08-20-2004 . A study by the Aberdeen Group of respondents from among Internet Retailer subscribers found that only 6% of store retailers operate only one channel. 44.7% have 3 channels--store, catalog, Internet; 20% catalog and Internet; 19.5% stores and Internet; 1?% stores and catalog; 7% only sell online; 2% only sell through catalog or direct non-Internet channel. 4.1% only through a store.
  31. The Great Beyond  by Mick Normington, The Business Journal , 01-23-2004 . Describes growth of cookie company's online sales through the efforts of Internet marketing service company which put together a rock-solid business plan with return on investment spelled out.
  32. 101 Ways to Save the Internet  by Paul Boutin, Wired , 01-01-2004 . Read all 101 proposals that harness the Net's own superpowers to defeat its foes. Wide-ranging topics include spam control, lengthy URLs and "to do" lists for Apple, Google and Microsoft.
  33. Back To The Basics : How To Successfully Start An Online Business  by Diane Hughes, WebProNews , 12-22-2003 . If you begin with a solid foundation, you increase your chances of success. Hughes shares some truths, such as: build a professionally designed Web site, content is king, and never use a free host.
  34. What Should I Sell on my Site?  by Chris Malta, WorldWide Brands , 01-01-2003 . Explains how to conduct research to determine what products to sell. Find products that don't have extreme competition from other focused sites. Assumes a drop-ship approach.
  35. Taking Business Online  by Carole Matthews, Inc. Magazine , 10-01-2003 . A retail business, The Magic Trick store, decided to go online and close its retail location, now MagicTricks.com. The owner outlines the 12 steps necessary to open an e-commerce site.
  36. Taking Business Online  by Carole Matthews, Inc. Magazine , 10-01-2003 . When Jackie Monticup discovered that foot traffic to her store, the Magic Trick Shop, was beginning to disappear, she decided to take the business online. Matthews reveals her 12-step program to building an e-commerce website.
  37. The Golden Rule of Online Persuasion  by Bryan Eisenberg, ClickZ , 08-29-2003 . The golden rule is: the customer rules. Now more than ever, sites that sell well (have high conversion rates) show a high degree of empathy for the visitor. Checklist of principles to follow if you want to do likewise.
  38. What U.K. online retailers must do to preserve their 208% July boostInternet Retailer , 08-01-2003 . To maintain momentum in online sales, Forrester recommends that UK merchants (1) assure buyers of the security of their credit card security and privacy, (2) provide live help, (3) use cross promotions, and offer (4) free delivery.
  39. State of the (online retail) Industry  by Kurt Peters, Internet Retailer , 08-01-2003 . Overview article. As consumers demonstrate they like the convenience of online shopping, retailers are stepping up their investments in the web channel. Notes that total retail sales grew 6.9% through June 2003, online sales grew 13%. Apparel sales grew 37% over last year. Notes focus and investments in both search functions and affiliate marketing.
  40. Selling e-commerce to Mom & Pops  by Bruce Frymire, TransactionWorld.com , 07-01-2003 . Encourages new ISOs to sell e-commerce products and services to Mom and Pop e-businesses which are expected to grow.
  41. Late to the Web  by Karen E. Klein, Business Week , 06-18-2003 . Advises how to make up for lost time if you don't have a website for your business by researching what's involved, deciding what kind of site you need, selecting and working with developers.
  42. Maximum Impact II  by ECommerce Guide Staff, ECommerce-Guide , 06-10-2003 . How to present the critical financial analysis section of a business plan, in a way that will make your proposal attractive to investors. With particular attention to financial issues specific to the online and e-commerce sector.
  43. Maximum Impact  by ECommerce Guide Staff, ECommerce-Guide , 06-03-2003 . How to write a business plan, aimed at entrepreneurs looking to start an online business or expand their existing small business to the online realm.
  44. Tried and true merchandising works as well online as it does offline  by Lauren Freedman, Internet Retailer , 06-01-2003 . Internet Retailers Annual Merchant Survey identified 10 e-tailing merchandising "home runs" that are used with success by many merchants surveyed: (1) seasonal promotions 77%, (2) keyword search 88%, (3) e-mail 72%, (4) sales and specials 95%, (5) Search/QuickShop or QuickOrder 81%, (6) top sellers 56%, (7) what's new 62%, (8) affiliate programs 55%, (9) frequent buyer programs 26%, and (10) personalization.
  45. An Overlooked Niche You Can Target  by David Nguyen, Nexus Imports, LLC . Discusses the importance of niche marketing and how it keeps PPC ad prices much lower than mass market online businesses.
  46. Four Things You Must Do For Online Business Success  by Jinger Jarrett, WebProNews , 04-23-2003 . Offers advice for building online traffic and making money without spending much money: 1) write articles, 2) create an opt-in list, 3) pay-per-click search engines, 4) joint ventures.
  47. How Small Sites Can Get Noticed  by Brad Hill, E-Commerce Times , 03-10-2003 . Tactics for increasing site traffic and sales, appropriate for small operations. Including focus on niche products, finely-targeted advertising, partnership with a physical outlet, paid search marketing, and effective customer communications.
  48. UK e-commerce sites: Top 10 flaws  by John Leyden, The Register , 02-27-2003 . Top flaws in UK e-commerce sites include lack of security, logout facility not working, predictable authentication systems, unencrypted access to secure areas, etc.
  49. Kill the catalog, kill the business, AMR saysInternetRetailer.com , 01-31-2003 . A study by AMR Research found that 30% of customers probably would stop shopping at a retail site if the site stopped sending catalogs. Those who would continue to shop at the site will increase rates of shopping with some form of printed flier.
  50. Online sales grew 27% last year, the Commerce Department reportsInternet Retailer , 02-24-2003 . Online retail sales in the U.S. grew 26.9% to $45.6 billion in 2002 over 2001, according to the Census Bureau of the Department of Commerce. Total retail sales in the U.S. grew 3.1% in 2002 to $3.26 trillion. E-retail now accounts for 1.4% of all retail sales, up from 1.1% in 2001.

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Report on Pay Per Click (PPC) Bid Management Software, by Ralph F. Wilson

1.

Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95.

Research Guide to Online Niche-Finding, by Ralph F. Wilson

2.

Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Price: $14.95.

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The E-Mail Marketing Handbook by Dr. Ralph F. Wilson

4.

The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. I sell this for $27.00.

The Shopping Cart Report by Dr. Ralph F. Wilson

5.

The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.

Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization

6.

Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization (2006 Edition) is a 82-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) know how to outsource SEO if you decide not to do it yourself. I sell this for $12.95.

Report on Affiliate Management Software

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8.

My 24-page "How to Develop a Landing Page that Closes the Sale" explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This short 24-page book will help you increase your conversion rate substantially. I sell it for $17.50 on my website.

10 Steps to E-Business on a Shoestring, by Dr. Ralph F. Wilson

9.

My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.

PLUS my recent short reports:

  1. Reciprocal Linking Tools, 23 pages, $8.95
  2. PayPal Buyers Survey (July 2004): What Merchants Gain from PayPal as a Payment Option, 53 pages, $9.95
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Dr. Wilson's Books

  • Report on Pay Per Click (PPC) Bid Management Software
  • Research Guide to Online Niche-Finding
  • The E-Mail Marketing Handbook (2nd Edition)
  • How to Promote Your Local Business on the Internet
  • PayPal Buyers Survey 2004
  • 10 Steps to E-Business on a Shoestring
  • How to Develop a Landing Page 2005
  • The Shopping Cart Report
  • Report on Affiliate Management Software 2005
  • Optimize Your Webstore Sales
  • How to Optimize Your Landing Pages Scientifically
  • Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization
  • Reciprocal Linking Tools
  • Planning Your Internet Marketing Strategy See the table of contents and sample chapter.



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