NAB 2001 Las Vegas A digest of NAB 2001 technical sessions, through Jim Wheeler's fingers ( sorry `bout the typos) Note: this document is posted at www.wheeleraudio.com/nab2001.htm See also www.wheeleraudio.com/nab2000.htm and www.wheeleraudio.com/nab1999.htm This is a free service of Wheeler Audio Associates, Inc. Stop by our website www.wheeleraudio.com or eMail me wheels@wheeleraudio.com All-Industry Opening Ceremony Monday, Apr 23 2001 9:00AM - 10:30AM State of the Industry Edward Fritts, Office of the President, Washington, DC NAB President and CEO Eddie Fritts will again deliver the "State of the Industry" address to NAB2001 attendees on key policy issues facing radio and television broadcasters in the 21st century. Eddie Fritts: Three unrelated issues appeared recently in the news: 1. The oldest, most distant supernovas were discovered by astronomers 2. The Russian president changed the lyrics in their national anthem from `an unbreakable union of republics' to `a holy nation protected by god' 3. eToys stock price dropped from $86 to $.09 per share Change is wrenching; broadcasting's universe is changing; we have the added challenge of division within our ranks over a key issue. We're challenging ourselves from within. I'm referring to the split between affiliates and networks. The Russians used to sing about `an unbreakable union of republics.' Broadband, internet, other factors have created a period of transition in the broadcast industry. We all know we're going digital. We have a Marketplace vs. a Governmental timeline (deadline). If we follow the govt. timeline, there needs to be minimal govt. intervention in how the industry makes this transition. You can go to the store today and buy a HDTV set, but when you get it home and plug it in, you're going to be disappointed because of the lack of HD signals to receive. I propose three things that must occur: 1. Cable gatekeepers must carry local broadcast programming, 2. TV manufacturers need to include DTV tuners in every set they make, and 3. Issue of DTV and cable interoperability must be solved. Rep. John Dingle has said that challenges of the transition to DTV may be too great to handle. Broadcasters continue to be committed to the DTV transition. Radio faces its own digital challenges. iBiquity (IBOC) digital radio appears to be the winner there. LPFM legislation just passed is being challenged in Congress. Campaign finance reform isn't working. The legislators have voted themselves the cheapest possible rates for advertising. Broadcasters provide a public good -- $8 billion in PSA's. The network approach has been attacked as the weakness in the industry. But I believe it's our greatest strength. Everything is still in place to continue our record of success. We know who we are, and where we are going. We are going forward and upward, together. Now, join us in honoring Cathy Hughes, founder and chairperson, Radio One, Inc. with the industry's most prestigious award, the NAB Distinguished Service Award. Plus, American Women in Radio and Television (AWRT) will receive NAB's "Spirit of Broadcasting" award for 50 years of dedication and progress in furthering the impact of women in radio and television. National President, Nancy Logan, will be present to accept the award on behalf of AWRT. A morning not to be missed! Sponsored by Lucent Technologies ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Credits: Elements of this document were taken from www.nab.org/conventions/, as well as the NAB Daily newspaper published during the show, and presentations of moderators, panelists and keynote speakers, as indicated. Distinguished Service Award [hughes.jpg] Cathy Hughes, Radio One Cathy Hughes: Yesterday was my birthday, and I thank God and Eddie Fritz and the NAB board for making this the best and the biggest birthday celebration any kid could ever have. I thank Alfred Liggins, my son, and my entire board. Although I'm honored to receive this award, it's the staff and our 18 million listeners that deserve the credit. This award, and the award to Nancy, sends a critical and most important message that women and minorities are important to this industry. When WOL AM, a 1000 watt tiny radio station in D.C. went on the air, I needed 1.5 million dollars, but I was just 1.5 million short. A woman Puerto Rican loan officer made me the loan. I thank God for carrying me on golden wings. To whom much is given, much is expected. We can't forget that mentoring and community service is our charge. Spirit of Broadcasting Award Fiftieth Anniversary of AWRT award presentation American Women in Radio and Television [logan.jpg] Nancy Logan Keynote Speaker [valenti.jpg] Jack Valenti, president and ceo, Motion Picture Association of America (MPAA) Eddie's Introduction: No mere mortal: a WWII fighter-bomber pilot, special assistant to Pres. Lyndon Johnson, an author, staunch defender of the first amendment, since 1966 Jack has presided over a worldwide transformation of the film industry. He's a huge supporter of privacy and copyright issues. He's said "If you can't protect what you own, you don't own anything." Jack Valenti - What I've learned in my long and checkered career in Hollywood: 1. Predicting anything is akin to tracings on dry leaves in the wind. "In Hollywood, nobody knows anything." "A stock market prophet is a fellow who can sit on a fence and keep both ears to the ground." The computer is the smartest piece of technology ever devised, but it cannot predict human behavior. What, then, can any of us rely on? Your instinct, judgement, intuition. When I was assisting Pres. Johnson, he never had all the information available upon which to base a final decision. He called upon his `little elf' (his instinct), to chart his course - make his decisions. 2. 45 simple words: bound together in spare, undispensible prose - The First Amendment. Of all the clauses in the Constitution, this is the one clause that guarantees all other articles of the Constitution and the freedoms we enjoy. In my world, where ambiguity infuses everything, this is the one thing that is not ambiguous. It's not easy being a First Amendment advocate. Often you become so irate at what is pervading our communities, but beware, be cautious, for throughout history, whenever a tyrant appears, he always comes first as your protector. We have embarked upon what is called "The Millennium of Communication." We are bombarded with a felicity of information. It's an invasion unlike anything we've ever known or read about. It's bound to produce the tawdry and unappealing. What's it doing to our children? But there are only 3 citadels that build within children a shield from these: home (parents), church (clerics), school (teachers). 3. On Political Correctness: You'd expect that institutions of higher learning would be defenders of freedom of speech. But the college administrators sit idly by as freedoms are stripped away. Look at the story of the small island of Milos in the Mediterranean, invaded and plundered by the Greeks. The Greeks said there's no justice without equality of power on both sides. I have but one objective: to fortify the right of artists to create whatever they choose to create. I want to stand with all other Americans, who believe it is their solemn duty to preserve, protect and defend those 45 simple words - The First Amendment - the rostrum from which springs all of our freedoms. Interactive Lifestyles -- Personalizing the Net Apr 24 2001 2:00PM - 6:00PM The Venetian Ballroom F [ see Page 28, below, for the continuation of this session ] [gage.jpg] John Gage Technocrats are promising more choices and more opportunities for our interconnected societies. Are our lifestyles driving technology, or is technology driving our lifestyles?. John Gage Moderator(s) Michael Stroud, Business/Technology Entertainment Reporter, iHollywood Forum; Sunday New York Times; The Red Herring, Culver City, CA Within this super session you will learn about the pathways to the future--will the Net as we know it today simply disappear? Are Net appliances signaling the end of the PC-era? Is interactive television ready for prime time? An enlightening keynote speech by Sun Microsystem's Chief Researcher, John Gage will be followed by these high-level sessions covering the technologies and challenges facing developers endeavoring to personalize the Net 2:00PM - 2:30PM Keynote John Gage, Chief Researcher and Director of the Science Office, Sun Microsystems, Inc., Palo Alto, CA Universal Peer-to-Peer [ wheeler's take on this: John Gage is a technology anarchist! Napster was just the tip of the iceberg we're steaming toward (my paraphrase). The implications of universal, ubiquitous peer-to-peer networks should scare content owners and Digital Rights advocates to death! Napster was nothing, by comparison. Read this next section very carefully! It's likely the Big Idea I've gleaned @ NAB 2001. I have included John Gage's comments from NAB 2000, last year, at the end of this section, since he referred to last year's comments, several times, as if it were yesterday. ] [ John Gage at NAB 2001: ] At NAB last year, we talked about convergence, directions that technology would takes us, and a 10 year look into the future. Since my ten-year-out predictions haven't changed much, this year we'll take a little tour around the technical landscape at NAB 2001: Where are we going? Back from the future: from Bodycasting to Universal Peer-to-Peer. Arthur C. Clark talks about bodycasting. Currently, the language is `peer-to-peer.' When the music industry realized that a kid could write a piece of software that could allow peer-to-peer transfer of songs, nothing was really different from a technological point of view. Napster is just text files with links sent around the world over the web. So this wasn't really a technology advance, it was just a fresh approach to the application of existing technology. Yet this simple new approach has turned the entire record industry upside down. So, here's Four things to consider for the future, not necessarily new technology, just a new way of looking at the application of what already exists: 1. Ubiquitous networks (peer-to-peer broadcasting, not going thru a server): * consider DoCoMo in Japan: Selling 1 million units / month * China: 100 million mobile phones by December 2001, 200 million next year * NTT East 10 March 2001: 36 megabit wireless antennas made by Shibuya. 1. Ubiquitous storage: * Sony PlayStation 2: 10 million by 1 May 2001 with an 80 gigabyte disk * 10 mil units x 80gb disk = 800,000 Terabytes of on-line storage by 1 May 2001, or... * 8,000,000 Terabits = 8,000 Petabits = 8 Exabits... = .000 000 8 Yottabits This means that: In a week from now we have Napster for movies, where movies can be shared peer-to-peer across the network with all this storage available. We are now in the Yottabit era. 1. Ubiquitous computation: Java in DoCoMo, Motorola, Sony,... embedded code, system on a chip. This alters completely how you link one device to another, and how they can do shared processing tasks, given ubiquitous networks and storage. 2. Ubiquitous peer-to-peer protocols: Napster, Gnutella, Freeports, Annonymizers... Tomorrow, 26 April 2001, we'll do a test between all these peer-to-peer systems, in an open-code, accessible to everyone test www.jxta.org stands for `juxtaposed' code It's a common protocol for peer-to-peer exchange, where each component tells other components about itself. Attributes of this new peer-to-peer protocol are: 1. community process 2. community pipe: the output of that guy is the input to this guy 3. community grouping: clusters of entities, by common or shared interests 4. community security: trust relationships defined by you 5. peer monitoring and control: mechanisms to control how and what is shared This is how we will do the bodycasting we talked about last year at NAB. Language is as important as economics and technology: changing the language, the metaphor that describes the object, the house, the city, the computer - changes minds, changes attitudes, changes human behavior. "Philosophy comes from the collision of ideas which create problems. The ideas come from life. Life changes, so do the ideas, so do the collisions. The collisions breed puzzles, but when life changes, these puzzles are not so much answered as die away. Ideas perish from inanition far more frequently than as a result of being refuted by argument." - Isaiah Berlin Recollections of a Historian of Ideas, Scribner's 1991 "Redesign is not so much having a new idea as stopping having an old idea." - Dr. Edwin Land, inventor of the Land/Polaroid instant camera Clarke's Laws: from "Profiles of the Future" - Arthur C. Clarke * First Law: When a distinguished, but elderly scientist says that something is possible, he is almost certainly right. When he says it is impossible, he is very probably wrong. * Second Law: The only way of finding limits of the possible is going beyond into the impossible. * Third Law: Any sufficiently advanced technology is indistinguishable from magic. * Fourth Law: Reading software manuals without the hardware is as frustrating as reading sex manuals without the software. Mayra Langdon Riesman, who corresponds regularly with Arthur C. Clarke in Sri Lanka, conveyed a message from him: `Hi to everyone @ NAB,' he says, and he has a new slogan for the Bush administration: "Why should we bother with posterity - what has it ever done for us?" [ NAB 2000 comments of John Gage... ] [gage.gif] Keynote: John Gage, Chief Researcher and Director of the Science Office, Sun Microsystems, Palo Alto, CA NAB -> WAB or World Association of Casters Terabyte storage in proteins the size of a sugar cube. Micro cameras. And it'll all be free (or trivially cheap). BodyCasts! You won't listen to John Warnock - you'll be John Warnock: his feelings, thoughts, views, senses. President's breakfast (William Kennard, President of the United States). Being Bill... how 300 million Americans share our President's life, and share their lives with each other - the impact of 30 million distributed cameras on our lives: who's in charge? [anarchist, right?} Predictive technology: we predict the speeches, based on past performance and current events... see the speeches before they're made... and after, see if the speakers could be unpredictable... Bandwidth costs nothing, source devices are beyond our imagination, they're in our clothing, in our bodies. A spectrum from documentary to be-there-now, from recreation to being, from Jacques Costeau to Eyes of the Sea - where is my whale? How does she sing? Can I feel what she feels? (using the military's submarine listening technology). Technology brings empathy. From the Olympics 500 BC to Olympics 2012 Be the athlete... From Mozambique satellite feed, or satellite picture, to 6 billion feeds, from worldwide distributed sources. The challenge is design : * design of the immediate immersive environment - any place there's electricity, there'll be intelligence * design of sensory recreation * design of office, car, home, personal space - now there's too much time spent in anonymous environments - immersive environments will turn these into productive time spent. * design of school, of learning space How the internet changes technology and business: global immediacy, at zero cost [ now, back to NAB 2001 ] 2001 NAB Broadcast Engineering Conference The 55th NAB Broadcast Engineering Conference will be held April 21 - April 26, 2001, in conjunction with NAB2001 in Las Vegas, Nevada. The Broadcast Engineering Conference is co-produced with the Society of Broadcast Engineers. This conference is a world-class engineering event addressing the most recent developments in broadcast technology and focusing on the implementation challenges that face broadcast professionals. Expert panelists and presenters offer guidance for engineers facing facility upgrades and improvements. As the broadcast industry continues its transition to digital, the conference is a must-attend event for engineers working in the rapidly changing broadcast environment. For more information regarding what is in store for you at the Broadcast Engineering Conference be sure to check out the NAB2001 Summary of Presentations booklet. SMPTE MPEG-4 Seminar Apr 21 2001 9:00AM - 5:00PM Las Vegas Hilton Pavilion 9 MPEG-4 will be the focus of this year's SMPTE Seminar. Chaired by Richard Mizer, Digital Ventures Diversified and co-chaired by Rob Koenen, Intertrust, this technical seminar is intended for engineers, technical and general management involved in the development and implementation of products that will use MPEG-4. End users of those products, and the creative community whose work will be produced, distributed, and presented via MPEG-4 processes will also benefit by attending. 9:00AM - 10:45AM Session 1: Overview of the MPEG-4 Standard Presented by Members of the MPEG-4 committee and Academia, this section will provide a synopsis of MPEG--4 technology including: * Scope and features of the MPEG-4 standard Profiles in MPEG-4 * Verification Testing: Checking MPEG's Performance * Detailed Description of MPEG-4 Delivery Multimedia Integration Framework and Systems, Visual and Audio Peter Symes, SMPTE exec, works for Grass Valley Group. 7^th volume of SMPTE standards just released on CD-ROM (I snagged one from the lit table, they sell for $300). Richard Mizer `sent dinosaurs over phone lines' for Spielberg's work. Richard Mizer : addl. papers omitted from binder avail from SMPTE ftp site: ftp://smpte.vwh.org or ramizer@wmr.com avail in a week there SMPTE founded in 1916. Military insisted that standards be adopted, as they wanted to use films to train troops for WW1. `T' was added later to SMPTE. Promotes seamless integration and inter-working of various disparate pieces of equipment. Brief history of compression: * DTLS IBM sampled 8-bits per sample, didn't compress, but sent data over pots lines * Late 80s, Bellcore undertook the first trial of compressed digital video. * Comparing codecs * Motion-JPEG was the first algorithm. ISO estab. in 1947. * Mpeg-1 1988 to 1991 * Mpeg-2 in 1991 * Mpeg-3 abandoned because it could be supported in mpeg layer 2 * Mpeg-7 and mpeg-21 will also be discussed. * Today's SMPTE directive is to move engineers from mpeg-2 to mpeg-4 Presenter(s) Rob Koenen, Director of Product Development, InterTrust Technologies, Santa Clara, CA Pres. Of MPEG Industry Forum Slides didn't make it into binder, but avail from SMPTE ftp site later. ftp://smpte.vwh.org or ramizer@wmr.com avail in a week there MPEG-4 Overview Mpeg-1 CD-I VOD trials 1992 Mpeg-2 + TV, HDTV 1993 Mpeg-4 started as `very low bitrate audiovisual coding' 1994 goal changed to coding of audiovisual objects coding work is now ready: some extensions in systems Convergence is a hype. There will not be a single network or terminal. Rather, we will see a proliferation of multimedia svcs. over different access networks, terminals. Therefore, we need a common multimedia technology that supports the three main service paradigms: interactive, broadcast, conversational. Allowing more and different interactivity, not just stop/play/slow, but interactivity involving elements within the `scene' Integrating natural and synthetic content Covering a wide range of access conditions The Nature of MPEG-4: * An object based multimedia content representation standard * Many innovations come from systems layer * Coders are pretty good, too * DRM: digital rights mgmt. It's got Intellectual Property Mgmt and Protection `IPMP' hooks deeply built into it Composition is done at the decoder, allowing inserting of local ads, etc. Visual media object types in MPEG-4: * Video from 10 to 1m Kbits/s: multiple rectangular or arbitrary shape objects in the scene; scalable - interlaced and progressive * `Sprites' e.g. backgrounds: send once, warp after Matsuhshita chip for mobile devices uses such functionality * Computer-generated visual information: face and body animation, animated 2-D meshes with moving texture, synchronized graphics and animated text Audio Media Objects , will be covered by Schuyler (see Rob's slides) Systems to be discussed by Dave (see Dave's slides) Applications * Mobile devices: requires low data-rates, error resilience, some scalability * Streaming services: require scalability, low to medium data-rates, interactivity, IPMP * Broadcast (later?): starting w/'individual' bandwidth, but not too much later, mpeg-4 over mpeg-2 mp4 will not replace mp2, because of the existing investment in mp2. Instead, mp4 will leverage the investments in mp2 Profiles and Levels * Mpeg-4's conformance points are "profiles @ levels," a bit like mpeg-2 * Profiles determine tool set: e.g. B frames, ¼ PEL Motion Compensation * Levels limit complexity: e.g. MBs/sec, max # objects, complexity units (audio) * Profiles will be convergence point for Industry Standards built on mpeg-4 - they will be the vehicle for market decisions and uptake Profile Dimensions * Visual: natural, synthetic, natural + synthetic * Audio: " " " * Graphics * Scene Description (Scene Graph) * MPEG-J (main and personal) J stands for Java * Object Descriptor (synch and buffers) * MPEG does not prescribe how to combine these MPEG-4 technology providers: philips, ibm, microsoft, fraunhoffer, intertrues, enviro, etc. MPEG-4 Industry Forum www.m4if.org * seeks to address issues that ISO cannot do, * bootstrapping licensing pools (studying alternative licensing schemes), * Interoperability testing, * Marketing (trade shows, tutorials, papers) , * Logos for conformant products Further info: www.cselt.it/mpeg Schuyler Quackenbush, Principal Technical Staff Member, AT & T, Florham, NJ Tab # 1 in workbook, see slides there, I'll not re-type his slides, only additional comments. srq@research.att.com This talk dealt primarily with MPEG-4 Audio Slide 4: unique aspect of mp4 is to compose into compound objects at the terminal (decoder). Slide 6: new things in mp4 over mp2 - scalability. Also, since it's object based, re-usability is important. Slide 7: TTS = text to speech, very low bitrate (bandwidth) is used. Slide 10: speech coding is huge, as you exploit the source model, but only effective for `clean speech' from 1 speaker. Slide 13: mp2 and mp4 both use AAC (Advanced Audio Coding) Slide 14: model of human auditory masking determines which parts of the sound to throw away, ergo: compression with minimally perceptible degradation. Played a demo of AAC @ 96 kb/s, music, very hi quality. Slide 15: rate scalability, adds enhancement if bandwidth available Slide 17: AudioBIFS is an object based, powerful technology that causes sound to adapt to environment (in a game context, monster sounds get more reverberant when I chase him into a cave). MPEG-4 structured programming language specifies variations in sound, all within a 16 kb/s stream. Slide 18: Demo played at 16kb/s Slide 31: Media-Object based model is huge. Dave Singer, Ph.D. Engineer, Apple Computer, Inc., Cupertino, CA , member of QuickTime group at Apple Tab # 2 in workbook, see slides there, I'll not re-type his slides, only additional comments. singer@apple.com This talk dealt primarily with MPEG-4 Systems Slide 9: Dynamism provided here, so streams can be added on the fly, not known about at the beginning of the program or transmission. Slide 10: scene description stream, object descriptor stream, Visual stream and audio streams being integrated Slide 11: BIFS = Binary Format for Scenes, built upon VRML Slide 12: XMT Extensible MPEG-4 Textual Format: new standard for interoperability between HTML, XML, etc. Slide 14: DMIF = Delivery Multimedia Integration Framework Slide 15: MPEG-J Java built into MPEG-4, provides interoperability with all Java classes for programming. Slide 16, 17: a Java VM built into mp4. `JAVA-MPEGlet's are Java based applets for mpeg-4 Slide 19: Dave's fav (surprise, surprise, he's a QuickTime guy) editing an mp2 program is extremely difficult, whereas mp4 has all elements `iso-ed' and allows for re-cooking it Slide 20: you're not actually editing the data, you're just moving pointers around, non-destructive editing, like a ProTools time-line editing. Slide 22: a `life-cycle' tool that allows video or audio streams to be re-edited and then re-encoded, then placed back on the server. Completely different from mp2 - same analogy to ProTools non-destructive editing. Hint-tracks get re-generated after re-edit. 11:00AM - 12:45PM Session 2: MPEG and its Environment Presented by representatives from Microsoft, C-Cube, Philips, and Intertrust, this section answers the question by exploring various perspectives such as how MPEG-4 differs from MPEG-2 and MPEG-1, The Object Oriented Nature of MPEG-4, H.263 ++, Microsoft Media Player, Digital Rights Management, and MPEG-4 and Metadata (MPEG-7 and MPEG-21). Presenter(s) Isabelle Corset, R & D Product Manager, Philips, Sunnyvale, CA Object Based MPEG-4 See Tab # 5 in workbook Q: is authoring for mp4 really too complicated to create? Slide 6 is before (mp2), slide 7 is after (mp4) Slide 9: don't need segmentation to code the objects. They're combined at the end-user side, not at the production side. Slide 12: Buy the ball, a PPV (pay per view) model. See the soccer game, but not the ball, 'til you `buy the ball.' See the game free, but pay to see it with the ball included. Rob Koenen, Director of Product Development, InterTrust Technologies, Santa Clara, CA MPEG-7, MPEG-21 and DRM (Digital Rights Management) See Tab # 4 in workbook. www.cselt.it/mpeg for more info. Slide 3: MPEG-7 is not the successor of MPEG-4. This slide summarizes the differences. Slide 6: details what mp7 IS: more of a description, in meta-data, of the content. Slide 8: Associates information with the content, could be mp4 objects, or even mp2 or mp1, or non-mpeg content. Slide 14: mp7 is not the analysis, not the processing, just the description. Slide 19: MPEG-7 will be ready this summer. Slide 20: discusses IPMP (Intellectual Property Management and Protection) in MPEG Mp7 and mp21 deals much more with IP Slide 22: the round `nodes' in this schematic are interface points where you can put your IPMP stuff. Slide 23: SDMI is not solving the problem Slide 24: describes a bottom-up approach, whereas a top-down approach just does not work Slide 27: web URL of where to go for further info Slide 28, 29, 30: MPEG-21 description, goals DRM should not be inhibiting, it should allow more access, not less. It protects you when you interact with data and generate content in response yourself. It's all object-based. Didier Le Gall, CTO, Vice President of Research and Development, C-Cube, Milpitas, CA Streaming Video for the Consumer Television H.263 & MPEG-4 See Tab # 3 of the workbook, additional notes here. The objective is hi-quality video on a 35" screen, not PC screen H.263 v.1 = H.263+ H.263 v.2 = H.263++ MPEG-4 v.2 adopted H.263++ compression Improved compression will enable HDTV on a DVD optical disc, and allow IP transmission of quality video at rates of around 1mb/s, whereas 2 and 3.5mb/s is current bandwidth requirement. See slide 16. MPEG and H.26L are back together with a coordinated effort (H.26L will become H.264). Delivering content to the TV over the internet. Avoiding multiplicity of format is important, but nevertheless, it is going to be a multi-format world, so get used to it. Lack of interoperability between platforms and vendors of MPEG-4 is a problem, a questioner from Dept of Defense observed. Jordi Ribas-Corbera, Ph.D. Lead Program Manager - Codecs, Microsoft Corporation, Redmond, WA MPEG-4 and Windows Media See Tab # 6 in workbook. JordiR@microsoft.com Slide 4: Microsoft License Server controls DRM (Digital Rights Management) Slide 5: Windows Media IS ISO compliant DoCoMo is a wireless device, real popular in Japan, with integrated camera for uploading or downloading video clips that then playing them out thru the windows media player on a pc connected to the web. Slide 9: lots of mp4 standards (versions) out there, so mp4 compliance is a real moving target. Furthermore, object-based aspects of mp4 have not been embraced by movie studios. HTML and SMIL can accomplish what you can do with BIFs in mp4. DRM not implemented in mp4, it's not an end-to-end solution. MPEG-21 will hopefully address this in the future. Microsoft will develop and deploy proprietary technologies to deliver better quality and features to customers if/when open standards such as MPEG-4 fail to deliver. Multiple standards are going to be a way of life going into the future (meaning MPEG-4 along with Windows Media). Jordi's comments were pretty much opposed to all of the other presenters: he kinda trashed MPEG-4's open standards in favor of Microsoft's proprietary (read: closed) methods within Windows MediaPlayer. Isabelle, below, rebutted these Microsoft comments. 1:45PM - 3:45PM Session 3: Applications of MPEG-4 Presented by representatives from companies with MPEG-4 products, this section will provide an overview of application areas and examples of products implementing the technology: * Very Low Bit Rate for Cellular Packet Video: products that provide streaming video to cellular phones * Low Bit Rate for the Internet Philips: MPEG-4 encoder that implements the object oriented capabilities * High Bit Rate for Studio Production Sony: the first compliant studio profile encoder * Lossless and Visually Lossless for Digital Cinema Sarnoff and others are submitting algorithms for testing this summer Presenter(s) Shawn Ambwani, VP, Business Development Co-Founder, Envivio, Brisbane, CA MPEG-4 for Broadcasters Shawn@envivio.com BIFS Binary Format for Scene Description Authoring / Encoding Issues * Bandwidth: taking into account different objects in the same presentation * Post: provide a common workflow for production of content * Asset mgmt: integrate into existing broadcast asset mgmt solutions Broadcasting Variations : * Mp4 over IP: internet capabilities and built in return channel * Mp2 video and mp4 systems: existing video content w/DVD-like interactivity * Mp4 over mp2: content bdcstg. capability over existing transport Applications * Lower distribution cost * Personalization * Participation * Protection A little abt. Envivio : we make tools for broadcasters * Mp4 broadcast software: authoring, server, client * Partnerships: avid, intertrust, thomcast, sgi Interoperability with other vendors Showed Hugo , authoring tool, written in Java. Add different objects, audio, video, flash import, text, etc. Currently in alpha, beta in a few months. Showing at the booth. Showed a Peugeot and a WGBH program developed with Hugo. Contrary to Microsoft's earlier assertions, here is a working application, pure standards-based MPEG-4 with DRM built into it. Al Barton, General Manager of Digital Cinema, Sony, Park Ridge, NJ MPEG-4 Studio Profile Mp4 -vs- mp2 * An mp4 video object distinguishes itself from mp2 video sequence by the addition of shape * Shape comes in 3 flavors: rectangular, binary, and gray scale * VOP Video Object Plane in mp4 terminology a time instance of a video objects is called a video object plane * Mp4 additions: the studio object type and studio profile have been developed to accommodate coding of hi quality pictures at hi rates for television prodn. applications Mp4 Studio Object: technology used in studio object type is not fundamentally different form overall mp4 standard. Also features a simplified binary shape coding tool to support the hi data rates that are involved. As in the original mp4 algorithm a short code is generated for each macroblock to indicate 1 of 3 possibilities. Transparent, opaque, ?. Studio Profile: 4 main differences to mp4 mp4 definitions are extended by Studio Profile Support for: * larger pictures: today, up to 4.2 m pixels 2048x2048 pixels * " bandwidths: up to 1200 mb/s * More Chroma formats: studio moves from 4:2:0 to 4:2:2 * Higher bit depths: currently on 8bits per luminance and chrominance sample, the studio profile supports up to 12bits per sample. In combination w/extended chroma formats, up to 36 pixels may be used to represent the color of each individual pixel. Conclusions : we need to understand the continuum from lo-bit-rate to mp2 DVD to hi-bit-rate profiles more for movies. * RGB 4:4:4 12 bit (massive data rate) to handle hi resolution and hi quality video sequences * Its design also enables simple transcoding from and to mp2 YUV 4:2:2P 8bit * Ease of handling hi bit rates and large image files * World Wide Open Standard Isabelle Corset, R & D Product Manager, Philips, Sunnyvale, CA MPEG-4 Broadband Internet Applications See Tab # 8 in workbook Download a free MPEG-4 player at www.mpeg-4player.com Slide 4: ISMA Internet Streaming Media Alliance, is working thru mp4 incompatibilities. Will define mp4 subsets per application. DivX and Windows Media are not MPEG-4 compliant. She pretty much trashed the Microsoft presenter who claimed to be mp4 compliant. Slide 5: need ISMA because MPEG-4 is a generic standard, but profiles need to be defined. Will specify a subset of mp4 and IETF streaming protocols for practical delivery of multimedia over IP networks. Slide 6: contrary to MS guy, mp4 is a highly efficient compression algorithm. For TV screens and PC screens. Slide 7: WebCine is a Philips product, mp4 player (see download link above) Slide 10: DRM hooks are in mp4, but needs to be implemented for each specific application (again, contrary to what Microsoft said earlier). Jack Donner, Vice President of Engineering, PacketVideo, San Diego, CA Very Low Bit Rate for Cellular See Tab # 7 in workbook Donner@pv.com Slide 3: video telephone not necessarily a 3G thing (3G = up to 384 kb/s) We run them @ 14.4 and 28.8kb/s Slides 3,4: conventional wisdom is wrong Slide 5: actual deployed application examples Slide 6: we're at 2.5G now, 3G in 2002 Slide 7: app design needs to take into account limitations of cellular bandwidth of GPRS Slide 12: an implementation of scalability, using a feedback channel with RTP (RTP/RTCP protocol: Sender report/Receiver report, facilitated by mp4) Slide 17: It's going to be a rough road for a few years before 3G rollout is complete, but mp4 will flourish, as it's scalable to low-bandwidth wireless. Michael Tinker, Head, Video & Multimedia Applications, Sarnoff Corporation, Princeton, NJ MPEG-4 Digital Cinema from a SMPTE Perspective See Tab # 11 in workbook www.smpte.org Cinema application is not a MPEG profile yet, it's in the review and development process currently. It's an Ad Hoc Group. Slides 2 thru 5. No need for streaming real-time cinema: it'd be downloaded into movie theatres. Slide 7: Visually lossless (theatrical release) vs. mathematically lossless (archival copy) Slide 10: definition of visually lossless Slide 11: Audio Specs - 96kHz sample rate, 16 channel, 24 bit, audibly lossless. 3:45PM - 5:00PM Session 4: Panel Discussion Moderated by Richard Mizer, this panel will allow for a chance to go into more detail on the various topics discussed during the day, along with some debate on some of the controversial issues. Moderator(s) Richard Mizer, President/CEO, Digital Ventures Diversified, San Francisco, CA Society of: Motion Picture Engineers à Motion Picture and Television Engineers à Motion Imaging Engineers (work SMPTE does for Dept of Defense has nothing to do with movies). It's all headed toward a broader, more inclusive body. The concept of re-purposing content (without having to re-edit or re-compress it) for alternative distribution, to be determined later, is at the heart of MPEG-4. Panelist(s) Rob Koenen, Director of Product Development, InterTrust Technologies, Santa Clara, CA Dolby Digital and MPEG are 2 different things. MPEG-4 doesn't have any commercial goals. Technologies don't really compete... it's people that compete. Constituency of MPEG is made of industry as well as academia. MIT and Columbia University laid a lot of the groundwork for MPEG-4. Lots of standards bodies take a technology that's already available, and create standards for it. But MPEG-4 standards were created to develop a framework for a new technology. Licensing should not be prohibitively priced. The MPEG-4 Industry Forum was created to bootstrap industry. Their work is done in creating Profiles. Mp4 addresses many more environments, so licensing becomes a lot more complicated than mp2 which was just an encoder/decoder. Payment doesn't have to be from the end-user. IPMP framework can be used to also collect royalties, not just for content but also for technologies. It's very difficult to address licensing, but it won't hold back implementation of MPEG-4. MetaData, as spec-ed by SMPTE, is incorporated into MPEG-7. No, not incorporated, just included by reference. Didier Le Gall, CTO, Vice President of Research and Development, C-Cube, Milpitas, CA Segmenting a picture into objects just for its own sake has failed in 1993. But if there's a revenue or business model reason for it, then it'll happen. Mp2 and mp4 are very similar for interlaced video, but progressive is much more complicated. Mp4 has different profiles for progressive. Dave Singer, Engineer, Apple Computer, Inc., Cupertino, CA ISMA will settle the spec very soon: interoperability IS the test... without it, you don't have a standard. AAC was defined as an addendum to MPEG-2, and is also in MPEG-4, but not to be confused with Dolby Digital AC-3 standard, which is not part of MPEG-4. Licensing fees need to not be made too painful, or it'll stifle the rollout of new products. However, there's a huge risk to companies that develop new products if it turns out that the technology is later determined not to be licensable. Michael Tinker, Head, Video & Multimedia Applications, Sarnoff Corporation, Princeton, NJ First use of digital cinema will be a simple replacement of film, not using the object oriented coding feature set. But in the future, more opportunities may be opened for the studios in ad revenues, for example. Like changing a coke in the actor's hand over to a pepsi. Isabelle Corset, R & D Product Manager, Philips, Sunnyvale, CA MPEG-4 encoder and decoder technology and product IS interoperable, in response to the guy from the DOD's question. NAB MultiMedia World New Media Professionals Conference Part of NAB MultiMedia World, this conference offers a multifaceted approach to keeping pace with new media technologies and applications such as the Internet, streaming media, DVD and other emerging platforms. Business sessions focus on making investments, creating alliances and protecting intellectual property. Creative sessions offer successful case studies enhanced with demonstrations. Convergence sessions address enhanced/interactive television, asset management for multi-platform use and the intertwining of traditional and new media. Branding and marketing of digital content is covered from a case study perspective. New Media Weekend Workshop - Track II: Investing in New Media Apr 22 2001 10:00AM - 4:00PM The Venetian Ballroom G Tier One Network Now that you understand how to develop and protect your content, how will you secure funding? Find out in day two of the NAB2001 New Media Weekend Workshop. Partner: Tier One Network Moderator(s) Larry Gerbrandt, Chief Operating Officer, Paul Kagan Associates, Inc., Carmel, CA Key Trends * Digital technology is transforming: comes faster, more powerful and cheaper per byte * Don't be fooled by the early adopter: the key is critical mass * It always takes longer and costs more but the upside is almost always bigger: the consumer is always right and always surprises. * Current environment favors massive scale: more consolidation likely * Analog ruled supreme for 50 years, with only four major technologies: b&w tv in 40s, color TV in 50s, VCR, then CD (It took 10 years for color TV to reach 1 million) Everything on Demand, 24x7 * VOD * News and information on demand * Games on demand Web and streaming media must develop a subscription model Macro trends : * New media makes old media more valuable * Vertical integration: from content to end-user * Consolidation breeds strategic stratification * Stratification needs direction, to make order out of chaos Subscription vs. Advertising sectors: subscription grows much faster than advertising Average subscription expense totals $250 for cable, pay TV, cable modem, internet access, cell phone, wired phone, newspaper and magazines. Consumers won't want to pay much more, but distribution will change. 10:15AM - 11:00AM Keynote The Honorable Jane Harman (D-CA), House Energy and Commerce Committee, U.S. House of Representatives, Washington, DC Pushing the Boundaries of Intellectual Property Rights and Regulation The only thing growing faster than the Internet is Las Vegas. Questions whether it's appropriate to address investing in new media in a Las Vegas casino. She's related to Harman Kardon (Industries). Her office is very techno-centric. She has a CTO. How issues are approached: she recounted the story of English King Canute, who commanded the tides to stop. When they didn't stop, he turned and told the crowd to observe how powerless is the commands of Kings. Likewise, the MPAA (Motion Picture Industry consortium) fought the VCR vigorously, but lost. Legislative regulators have the same problem. Her goal w/respect to new policy issues is to learn the lesson of the transition: you can help the economy transition. She's a pro-business, pro-trade, pro-choice democrat. Voted against Bush tax cut, because she believes in paying down the debt. Don't count on surplus being there. Last year, for example, Calif. had a 4 billion dollar tax surplus, this years it's all being sent to Texas for overpriced electricity. Blue Dog Budget group: Fiscal responsibility. Favors responsible gun control and woman's right to choose, and campaign finance reform. Issues affecting this group: * Broadband access will be subject of hearings this week before her committee. Opposes the chairman on Baby Bells * Digital TV: 187 stations in 67 markets now broadcast in digital. Need balance and compromise. * Napster: Intellectual Property Rights. Most letters and emails from her constituents favor the Napster position. Encourage development of technology to protect IPR. Techno solutions to protect these, as well as nurture new technologies. * Privacy * Internet Taxation Finding the right balance is hard. There's a learning curve in Congress, as it's an analog place with few digital members. Digital and Analog doesn't split along party lines. Goal is to create more digital savvy members of Congress. You can help by encouraging your congressman to embrace techno-offices, websites, etc. Encourage idealism in people who serve in public offices, as well as people who work in your offices. If you don't believe there can be a better world, then there won't be a better world. Q: lack of support for women in the VC world. A: more women coming out of MBA programs are going into Venture Capital businesses. Q: Govt. in motion picture industry - studios owning theatres, there's a current prohibition for this. A: there's a trend for consolidation and coalescence, so this needs to be looked at. Q: General understanding in Congress - are they fearful, aware, shutting it out? A: Do you remember when your parents got their first computer? Members of Congress are not comfortable with this new technology. In a converged industry, people who can barely even use a computer, can't make the leap to digital understanding. They need to get out of Washington into tech communities so they can get it. Elect tech-savvy members of Congress. Q: Internet access to members of Congress, thru distance learning A: E-government initiatives are huge. It's getting better, thru private and public efforts. Gray Davis set up a website in California to make it easier for citizens to access government services. Federal Govt. needs to work on this... converge the disparate things going on. Q: Commerce chairman states that broadband bill does not circumvent telecom act. A: Balanced approach to allow a variety of market entrants to flourish. It's dangerous to tinker with this, because it could change the delicate market balance crafted in the Telecom Bill. She favors staying put, not changing the rules Q: Joe Lieberman's position on Hollywood censorship? A: Friend, great leader, disagrees with him on his position on content - it's troubling. The FTC has decided that the record industry has not done enough to clean up the content of recording. The Liebermann approach has the govt. doing something about. Record Companies on a self-imposed basis should address this, not government doing it. Runaway Productions approach has a huge impact on US jobs. Protectionism is a hard case to argue, she's a pro-trade democrat. Govt. could be a partner to help fashion a solution, but it needs to be collaborative between private and public sectors. We need to work together to build a better world. 11:00AM - 12:00PM Content Plays New Media is demanding new program forms. Television series have content-laden Web sites. If "content is king," what does the "king" look like? More importantly, how do the "king" and his subjects use the digital universe to interact? Moderator(s) Larry Gerbrandt, Chief Operating Officer, Paul Kagan Associates, Inc., Carmel, CA Creating websites is just a first-baby step. Co-location of TV and PCs combines the 6 foot and the 18 inch experience. Panelist(s) Bill Sanders, Big Ticket Productions, a Paramount developed Judge Judy on the web Company Santa Monica, CA Moesha, 1997 Interactivity: enhancing re-runs, story-driven narratives Judge Judy did weekly episodes. 86% of broadband viewing is happening from home. 3% clicked ads. Media companies are not looking to interactive TV, as they're no longer looking for cost centers. iTV (European) survey showed only 5% liked or used interactive services, but 90% liked customized weather (which IS interactive TV). Maybe we should quit calling it Interactive TV, and just call it TV. Donna Thomas, Senior VP, Digital at Discovery Networks, Charlotte, NC Left Discovery, now on her own Content from a Cable Network perspective * Power of the Brand * Cable network web sites rank #1 with consumers * 10 hrs + per week * hi-speed access is key * Programming strength and strategy * Balance interactivity w/TV viewers desire to be entertained "Lazy Interactivity" * Compelling content that is user-friendly and easily accessible, in-depth content to consumers: preview video clips for upcoming programming, seamless navigation, My Net, gaming, T-Commerce (wink, coupon-ing). * Deliver on-demand access to destination viewing environments `deeper experience' to capture consumers for the long term * Related interactive, advertising and t-commerce content * Personalization via the set top box `anticipate the consumers desires' * Utilize keyword search * Preferred auto bandwidth detection for automatic loading * Thumbnail graphic promoting video clips * Polling w/real time feedback Programming strategy congruent between TV and web Strategically leverage national assets Examples: enhanced TV TWC the weather channel. AT&T Digital Cable integrates web and TV. Now What?? * The real killer apps * Distribution * Pricing and packaging how do you get into the home? Give away the razor, sell the blades Patric Z, Industrial Street, West Hollywood, CA Produces Film, TV and live events Successful examples: in the beginning there was MUDD, now we have windows Media * Mission Impossible, the web adventure 1996 a 6-week interactive non-linear adventure game. * American Cybercast (EON-4) was the first company to take hi-quality TV programs to the web. Success Factors * A great story * A compelling experience that uses its medium * Great talent * Cost-effective production * Know your audience Predictions: the best is yet to come * Talent is here * Audience is here * Broadband and wireless continue to expand the possibilities * New forms of distribution are evolving Soulgeek, a clip done by Industrial Street. Smoov Samantha's World a web series The roots of soul in gospel www.soulgeek.com 12:00PM - 1:00PM Traditional VC, Specialized Funds Even after the failure of high profile New Media investments, venture capitalists are still seeking hot properties in entertainment. Some are creating specialized New Media investment funds. What is it about New Media that is so attractive to the investment community? Panelist(s) Ravin Agrawal, East, West Capital, Los Angeles, CA What is today touted as `New Media' and the internet will be, in the next few years, totally taken for granted. For example, no one sits around today talking about how cool electric or telephone utilities are. Access to the internet will quickly become as ubiquitous as duplex outlets in the wall or modular phone jacks or natural gas meters. Venture Capitalists are interested in viable business models, markets and ideas, not `new media' just because it's new. Saul Berman, Pricewaterhouse Coopers, Los Angeles, CA Roy Salter, Houlihan, Lokey, Howard and Zukin, Los Angeles, CA Content is probably the hardest thing to create. 90% of all new TV shows and magazines fail. Overwhelming majority of new media companies won't be around in five years. 2:00PM - 3:00PM Alternative Funding New avenues are opening for developing, producing and distributing New Media. Traditional lenders and investors are cautiously watching and new players are entering the game. But who is actually funding New Media projects? Panelist(s) Michael Keegan, CEO, Bold New World, LLC, Los Angeles, CA Andy Meyer, IdeaSpring, Santa Monica, CA Steven Sadleir, Partner and Director, Tech Coast Investment Consortium Bridgette Steele, Microsoft, Redmond, WA 3:00PM - 4:00PM Digital Revenue Management Revenue streams are turbulent in the new economy. Digital asset management, ownership, copyright, subscriptions and micro-fees are a few of the emerging issues. How do we determine and collect fees? Panelist(s) Stuart Gross, Senior Partner, Tmagin Michael Kassan, Principal, CenterSpan Communications, Santa Monica, CA Jeff Mandelbaum, Vice President, Internet/New Media, Broadmark Capital Corporation, Seattle, WA Digital Video---Seizing the Attention of the New Generation Apr 23 2001 10:30AM - 12:00PM The Venetian Ballroom G Learn what types of Web sites Net-savvy young people prefer and how they are now using applications for streaming video, to not only view content, but to create their own! How do you know if your site impresses them or if they avoid it like the plague? This session will equip you with the know-how to ensure that you site is one they will return to and patronize. Presenter(s) Tom Marcoux, America's Communication Coach, Marcoux Media, San Francisco, CA Building Brands on the Internet Apr 23 2001 1:00PM - 2:30PM The Venetian 701 AIP A well-known offline brand will not necessarily translate into a successful one online. What does it take to create dynamic and recognized online brand? Our panel of branding experts will discuss the different methods to cut through the clutter, including: defining your customer and brand, securing a good domain, brand promotion, securing strategic partnerships and alliances, creating "buzz," and developing critical media relationships. Partner: Association of Internet Professionals Moderator(s) Jorian Clarke, President & Founder, SpectraCom Inc., Milwaukee, WI Panelist(s) Deirdre Breakenridge, Executive Vice President, PFS Marketwyse, Totowa, NJ Robert Landes, Co-Chairman, Guidance Solutions Inc., Marina Del Rey, CA Peter Shankman, CEO, The Geek Factory, New York, NY Competing Business Models for iTV Deployment Apr 23 2001 1:00PM - 2:30PM The Venetian 703 ATVF iTV deployment will take significant investment from network operators. Analysts predict iTV commerce and interactive advertising will create huge new revenue streams. How will the expenses and revenue be shared by all the players involved? How will today's content providers, networks, and distribution channels share the revenue with new players such as T-commerce aggregators and iTV infrastructure companies? Will consumers be satisfied with the end result? What part of the current value chain will become obsolete in the next one? Making money from the deployment of iTV requires solid business planning. These panelists will share about what is working, what isn't working, how they're making decisions, and how to create win/win business models. Moderator(s) Larry Taymor, VP Strategic Partnerships, Liberate Technologies, San Carlos, CA Panelist(s) Simon Cornwell, CEO, Two Way TV, London, United Kingdom Todd Lash, Senior Vice President, RespondTV, San Francisco, CA Rod Nenner, Director, Business Development, AOL, Dulles, VA Michael Silberman, Managing Editor, East Coast, MSNBC.com, Secaucus, NJ Nicholas Wodtke, Senior Vice President, Interactive Television, Sony Pictures Digital Entertainment, Culver City, CA Interactive Media Services for Broadband Networks Apr 23 2001 2:00PM - 5:00PM The Venetian Ballroom G In order to provide content and services, there are hurtles to overcome for ISPs, ASPs and content providers including network capability, defining revenue models and forecasting the future for streaming and multicasting. This extensive session examines the methods to overcome these hurdles through presentations of some of the newer services which provide two-way capabilities (multiple camera views, chats, multisourced events) which have considerations both on the WAN and LAN capabilities. Presentations will also address shaping a content deal and the technologies and businesses that are emerging to shape the future of web . Presenter(s) Lee Friedman, Director of Broadband Services, BellSouth Internet Services, Atlanta, GA Jonathan Taplin, President & CEO, Intertainer, Culver City, CA There are cable settop boxes with IP, but most cable companies will need to replace existing settop boxes. IP over cable: 100k household market w/65% cable penetration, 40% digital penetration, 500 homes per node, and 10:1 over-subscription. IP video @ 0.8mbps for MPEG-4, whereas Digital cable uses 3.4mbps for MPEG-2. IP video costs ¼ as much. Therefore, we believe IP will be everywhere. IP Everywhere * Current Broadband IP platform * 4 mil home DSL and Cable Modems, 80% annual growth * 8 mil college dorm rooms * 10 mil office PC's * Multiple Device Connections * IP settop box and DOCIS modem * PC-TV wireless device * Larger digital displays * Home media server More than Video on Demand * Entertainment distribution moves from a packaged good model to digital distribution * $60 bil spent worldwide on entertainment at retail * Broadband delivery w/intelligent buffers * PC * Web TV+, DCT 5000+ * Casio E 100, Palm PC's, Clarion Auto PC Every single entertainment company has made the decision that they want to be in the VOD business. RBOC Shift * Buy bandwidth in last mile * Competition on QOS * Higher Intertainer margins * Qwest, Verizon, SBC, Bell South all moving to guaranteed 700KBPS NAB/TVB Super Session -- The Programming Edge: Over-the-Air or Internet Apr 23 2001 2:30PM - 4:00PM Las Vegas Hilton Pavilions 1-3 It's not your grandfather's TV or is it? As baby boomers retire, will they prefer a more personal, targeted form of programming that better meets their new interests? How will the viewing habits of the muti-tasking Generation X'ers change as they mature? Will the computer screen always be the natural and more comfortable format for entertainment and information of Generation Y...the children of the new era of television? No matter how viewers choose to use television, the key to success - the characteristic that connects all audience segments and delivery protocols - lies in good programming. Entertainment insiders - industry newsmakers who have spent their careers either developing, guiding or analyzing programming - will exchange their insights on how content developers will address these marketplace realities and produce cutting-edge programs that have realistic financial returns. Will the edge belong to Internet producers thought by many to be the digital age programming pioneers or the experienced and proven talent of traditional entertainment creators? REALITY: With the programming edge comes increased revenue! Moderator(s) [donaldson.jpg] Sam Donaldson, ABCNEWS, Washington, DC Hosted the first regularly scheduled internet newscast (webcast). Changing demographics and lifestyles: how has that changed your programming? Is www.nakednews.com really the most popular website now? At the end of the newscast, the female newspersons are naked. Talk about local markets: what do you say to them about what would work now that didn't used to work? How do you ensure that people get the info from them, not some other site elsewhere? Panelist(s) Garth Ancier, Executive Vice President of Programming, Turner Networks, Burbank, CA With so many channels, it's become a very fragmented and fractured marketplace. Over the air broadcasting is not going to be a thing of the past. The biggest challenge in the past 7-10 years has been the cost-per-million - it has increased significantly. Broadcasting vs. narrowcasting have different futures: one is passive the other is active. Some will stay with traditional broadcasting, others will embrace the new media. Making money will be done by running a program more than once. TiVo has not had enough market penetration to determine yet if this'll really change things. If all the networks are targeting 40 year-olds, then we (Fox) started targeting the mid-20s crowd. StarTrek died in the 70s because it wasn't viable in a 3-network world. Now it's viable in the multichannel, syndicated environment. We're no longer limited by channel time available. The entire FCC model was based upon spectrum scarcity. Now, it's only economics, as there's virtually unlimited channel availability. When you move to a world of 10 or 20 million websites, there's a lot of information that's free, unfortunately porn is one of the few models that people are willing to pay for. Nudity on Sopranos is an example of broad media accommodating changing mores. If I were running a local station in this country, I'd focus on that which concerns my community. A network can't really do that. Caryn Mandabach , Principal, Carsey-Werner-Mandabach Company, Studio City, CA I'm a content provider, so for me, it's all about the narrative. We don't see the medium changing what we do that much, because the medium doesn't change the fact that it's all about the story, not the medium. The distinction between entertainment programming and factual based programming: there still needs to be a star. The role of the traditional programmer will change. Will start with special interest programs getting aggregated. It'll start locally, with local broadcasters providing the content, sponsored by manufacturers and advertisers. NakedNews.com couldn't make it on traditional broadcasts. How about naked baseball? Gets women interested in a predominately male dominated audience. Working class comedy is still our core business. David Mandelbrot , General Manager of Entertainment, Yahoo! Inc., Santa Clara, CA Streaming video is there now. Right now, the technology is not limiting us. Now there is no limit to what we can make available. The hurdle is to get the content providers to cross over to the new medium. It'll change dramatically the way you can interact with your audience. Layering in a level of communication between the artist and the audience. It'll become harder and harder to distinguish between what people do on their TVs vs. what they do on their computer. We're going to see more people migrate over to the TV screen for news, as the internet migrates to TV. Traditional broadcasters will continue to provide quality content. We rely on the experts to continue to provide this. The internet will just convey it in ways it has never been conveyed before. Wonderful thing about distributing content over the web is that we can learn a lot about the user as they traverse the internet. Yahoo Broadcast rolled out a new product this morning which gives advertisers ability to target users. David Tenzer , Agent, Creative Artists Agency, Beverly Hills, CA As a talent agency, we can focus on who the various the talent is. We don't have to choose based upon medium. As you move from broadcasting to narrowcasting, the business model becomes very important (i.e. profitability). More outlets are good for our clients, but do provide challenges. New media don't cause traditional media to go away, they just change them. TV didn't kill radio, the internet will not kill TV. We're talking about small screen content from a presentation standpoint, but the content is still there. Lots of radio stations have stopped streaming their broadcasts because of payment issues in re-broadcast. There are formulas that provide for residual payments, and these'll be adapted to the new medium. Make sure that requests from both sides are reasonable. This'll prevent strikes (yeah, right). Oprah, Phil Donahue both started out locally. It's an incredible laboratory for great programming. Experimentation with wonderful talent and ideas. Local TV is the building blocks of programming. Who wants to be a thousandaire (cheapskates). Q: Oxygen billed itself as `breaking the mold' Why? A: Karyn - first analog converged show. Trackers is another example used by young girls. 35% of viewers of Oxygen are online to the site at the same time. Q: what happened to cinema 40 years ago resulted in fewer, but bigger films being made. What will the internet do along these lines? A: Tenzer - Narrowcasting will change the business models, good product made less expensively. People who want to communicate will find good ways to do it. Q: VOD, as it becomes more popular, what about advertising. I've had one for 6 mos now, and it's been that long since I've seen a TV commercial. A: Tenzer - we represent TiVo, but VCRs gave the same ability. TiVo and its competitors are just doing the same thing more efficiently. Quantity and Quality of the eyeballs isn't the same as it was 20 years ago. But technology advances is what it's all about. Smart ad people are trying to make their ads more effective. Caryn - Hallmark Hall of Fame is an example of adaptation of advertisers. Advertisers will figure out how to get the CPMs some other way. David M. TiVO causes people to watch more TV, many subscription based. Garth - it scares me to death, the idea that people are going to skip commercials. Sam - why can't advertiser's agencies just make better ads? You can learn more about american culture in a McDonald's ad than anywhere else. Q: How does one submit a proposal for a new show? A: usually get an agent or attorney. Produce a pilot is a good idea. Q: Mr. Donnelson, I'm a huge fan of yours...please take your clothes off now (nakednews.com) A: Sam - Yikes! Even when I was young you'd have been aghast. Beyond the Banner Ad: Creative Online Marketing Strategies Apr 23 2001 3:00PM - 4:30PM The Venetian 701 AIP The banner ad is a standard tool that many web sites use as their primary means of driving traffic. But creative marketing strategies generate much more interest - and in the end, make for a more successful marketing campaign. Learn about highly effective guerilla marketing campaigns from our panel of seasoned marketers, and discover ways to integrate on- and off-line campaigns for the most impact. Learn the importance of email newsletters, online contests, web awards, affiliate programs, business directories, and other inexpensive and high-impact ways to get your online brand in the public eye. Partner: Association of Internet Professionals Moderator(s) Allison Dollar, Director, eTV World, Santa Monica, CA Panelist(s) Doug Bates, Marketing Daemon, AQUENT, Boston, MA Al DiGuido, CEO, Bigfoot Interactive, New York, NY Jason Miletsky, CEO, PFS Marketwyse, Totowa, NJ Kiem Tjong, President, Clickshot, Kensington, MD Advertising & Marketing Through Interactive TV Apr 23 2001 3:00PM - 4:30PM The Venetian 703 AIM As the spectrum of services for enhanced and iTV continue to be distributed, advertisers and marketers are beginning to take advantage of the increased opportunities for targeting and direct response. Find out how you can begin to sell enhanced and interactive advertisements and what these opportunities will look like. The time has come for iTV and new revenue models are just around the corner! This session is brought to you by the Addressable Media Coalition of the Association for Interactive Media. Moderator(s) Ben Isaacson, Executive Director, Association for Interactive Media, New York, NY Panelist(s) Andrew Budkofsky, Director National Partnerships, Microsoft WebTV, New York, NY Art Cohen, Senior Vice President, ACTV, Inc., New York, NY Marc Favaro, Vice President, Nat. Adv. Media Services, AT&T Media Services, Englewood, CO Karen Lennon, CEO, Beyond Z Interactive Media, Atlanta, GA MultiMedia World Keynote Apr 23 2001 5:00PM - 6:00PM The Venetian Ballroom F Keynote Jeffrey Mallett, Yahoo! Santa Clara, CA Jeffrey Mallett, President and COO of Yahoo!, will discuss opportunities in Internet broadcasting and digital entertainment including: * what content providers need to know about the broadband consumer * how the Internet is altering news and entertainment programming * what kind of broadband programming works online * opportunities for business broadcasting * the value of partnerships. Jeffrey was a no-show, replaced by Lou Dobbs! See below [dobbs.jpg] Lou Dobbs , Chairman and CEO of Space.com and the host of the "Lou Dobbs/NBC Financial Report," will discuss the dramatic challenges currently facing media companies on the Web. From the slowing economy, to the struggle to improve infrastructure, to the continuing wave of consolidation, to the blurring of the lines between Old and New Media, building a media business on the Web has never been more exciting or more complicated. Keynote(s) Lou Dobbs, Chairman and Chief Executive Officer, Space.com, New York, NY Dobbs will offer his perspective on which business metrics and which business models will survive. He'll also share his experience, as a journalist who has covered industry trends for more than twenty years and as an executive who has successfully built multi-platformed media businesses at CNN and SPACE.com. John Marino introduced Lou Dobbs: not only understanding of convergence, but he lives it thru CNN and space.com. He's won nearly every award for TV journalism. Lou Dobbs Content, no matter what you hear, is the driving force of our industry, irrespective of how you distribute it. AOL-Time Warner is perfectly positioned to take advantage of convergence (gratuitous plug). When we began space.com 2 years ago, after I'd left CNN, Ted Turner had me out to the ranch. Ted said it's weird having you here as a pal and not an employee. Lou said I outrank you now. I'm CEO of space.com. Ted said I'm the CEO of a Ted Turner non-profit organization. When Lou pointed out that's a non-profit, Ted observed that so was space.com. The perspective required for convergence is overwhelming. Everything we are relying on now requires perspective. The pace of change is astounding. In terms of the communications industry, it's amazing to consider the last 5 years of change. The marketplace will change even more radically in the months ahead. Who will prevail, and how. Which models will emerge as successful. Reality set in in the form of the capital markets, reminded us that business moves in cycles. A moment of silence for technology investments. Remarkably, the consumer stayed in the economy. Now, we're trying to innovate in a sagging economy. Nevertheless, I'm optimistic about the future. I'm an unabashed optimist. The current economic weakness is imposing a level of discipline on us, which will strengthen us for the future. Diversification is key - multiple revenue streams. The need to differentiate and attract customers is vital. BtoC, BtoB... PtoP is most important: path to profitability. Focus on the bottomline. Startups and standalones work, and they are working. I applaud all of you who are out there on the front lines. The media industry is undergoing a vast transformation. Consolidation. But bigger isn't always better. There's a growing debate about its effect on news. How we view our audiences, and how they view us. The days of passive audiences are gone forever. We cannot be technology driven - we must be customer driven. Media companies will have to work twice as hard to retain customers. The media industry bills $600 billion dollars. Three keys to business success : 1. Diversification 2. Differentiation 3. Discipline The digerati came up with a new metric judge of a company: EBE earnings before expenses Companies now need to address the Bottom line and the Horizon line. The big idea of convergence isn't about TV on the web. Web users are not frequent TV viewers. That audience is more likely to make online purchases. I'm a true believer in the web and its possibilities. There's never been a more effective means of distribution in our history. The web will continue to play a pivotal role in TV. But what will change is how traditional TV views the web. John Kenneth Galbraith, my professor, said "There are those who don't know, and those who don't know that they don't know." Predictions * More websites will attempt the subscription model in months ahead * Advertising runs in cycles, and will rebound in second half of this year * As more consumers demand interactive services, media companies will position themselves to deliver interactive services. I'm a huge believer in broadband. Progress is being made in spite of the sluggish economy. * Broadband will increase steadily over the next few years. Any company not planning for this is making a huge strategic mistake. I'm a bull on the markets and the economy. Classic and traditional definitions no longer apply. There's abject confusion in the market today about what company's earnings are. There's confusion and speculation in the marketplace Fed cut interest rates for the fourth time this year. This is a Fed on a mission. This boosts investor and consumer confidence. In my opinion, tax cuts, interest rate cuts and productivity increases will fuel growth in the stock markets. Everything works in cycles, when you step back and view the last five years, we're in an amazing period. CNN, 6:30pm eastern time on May 14^th, tune in. Looking ahead, we have a remarkable future. "The future is not what it once was." "The future ain't what it was" Yogi Bera Q: considering tradl. broadcasters and broadband's growth, where's it going? A: it's complimentary, it adds to the pie, especially considering simultaneous TV PC usage Q: what's your opinion of international changes? A: one of the hallmark's of change will be that foreign users will dominate the web, just as the US has dominated technology up to this point. Wireless continues to dominate in Europe and Asia, the US continues to lag. I'm excited about wireless, but I question revenue models. MultiMedia World Reception Apr 23 2001 6:00PM - 7:30PM The Venetian Ballroom J This fully catered reception will follow the Multimedia World Keynote. Over 300 industry professionals will be enjoying drinks and hors d'ouevres which undoubtedly leads to networking. This is where business relationships get started. So stroll on over and and do some grippin' and grinnin'. Sponsored by Bestshot.com. Broadband Breakfast Apr 24 2001 8:00AM - 9:00AM The Venetian Ballroom F Please join us for a light breakfast prior to the day's broadband sessions. This breakfast will be held in the same room as the day's first session "Broadband - The Dawning of a New Era in Communications." Sponsored by Hewlett Packard. Broadband - The Dawning of a New Era in Communications Apr 24 2001 9:00AM - 12:00PM The Venetian Ballroom F [sidgmore.jpg] Broadband technology exists today that will transform the future of communications. The dreams of science fiction writers are about to become reality where everyone resides within the cloud - the network of instant communications and unlimited information. Are you ready to mold the future? A captivating keynote speech by John Sidgmore, Worldcom, Inc., plus these high-level panels cover all the issues relevant to NAB2001 attendees. Moderator(s) Mads Lillelund, Vice President New Media, Lucent, Warren, NJ The session is being coproduced with the Broadband Content Delivery Forum, a unique collaborative effort of leading Internet Infrastructure, Content and Service providers that are developing the standards that accelerate the deployment of broadband content over the Internet - enabling customers to self-select and access high quality, multimedia Internet content anytime, anywhere. 9:00AM - 9:30AM Keynote John Sidgmore, Vice Chairman, WorldCom, Inc., Ashburn, VA I n this Keynote Address, John Sidgmore will give attendees his vision of broadband and will attempt to answer questions like: How and when will broadband roll out? What form will it take? How will it impact society? Mads : The most influential communications exec in the U.S. John : 2 yrs. ago, it seemed like every idea somebody came up with would work. Now, it seems that nothing will work. Dot coms have collapsed, so have traditional companies. But there are going to be phenomenal opportunities. For 100 years, the communications industry was the most boring there was - you know, telcos, etc. Not now. The center core of the revolution is still very solid, and it's just beginning. What's happened in the past year? * Commerce one, priceline, drugstore, eToys have tanked * Ameritrade, eBap, Juniper, Amazon, Broadcom, Exodus have done better, but they're still down. * Still huge growth for 2 years * Internet basket total market cap since 1996: from 98 to 2000, market cap grew 4x (not counting the last year) Lessons * Internet growth continues * A few in each space will succeed Success Factors * Capital access * Credibility * Speed to market * A real business model Years to reach 50 million Americans * Radio = 38 yrs. * TV = 13 yrs. * Cable TV = 10 yrs. * Internet = 5 yrs. The Growing Internet: Whatever chart you put up, there's a huge exponential curve up: networks, hosts connected to the net, etc. Before the advent of browsers, only tech-types used the net. Now, everybody's an expert. There's never been a technology in history who's infrastructure has grown 1000% every year. What's changed in Past 24-36 months? * Wireless and internet explosions * International deregulation, and * Capital access eased making large new players feasible What will happen during the Next 24-36 mos. * Broadband brings more internet: video explosion * Wireless data and devices grow: gadgets proliferate like crazy; internet glasses with voice recognition technology, gps, maps scroll up (unfortunately they weigh 8 pounds). Cars now equipped with internet to communicate with dealer. Coke machines that tell distributor to come fill it up. * Voice: (this is the biggest change) voice-browsers, recognition, activation The internet is still way to difficult to use for most people. But if you could pick a phone and bark out commands, this would be huge. Right on the horizon. If you had a device the size of a PDA or cellphone, you wore it all the time, and it had voice recognition and a speaker phone, so you talk to it all day long, and in the background it has a voice browser which is really intelligent, because it knows everything about you (cause you told it). It knows you're going to Chicago today from Las Vegas, and it knows a truck overturned 2 miles ahead and re-routes you, but knows you probably won't make it to the airport, so it calls ahead and gets you a later flight, and it notifies your Chicago appointment that you're going to be late. Example: isyourhouseonfile.com Broadband local access universe * Fiber * copper-DSL * CATV * Fixed wireless radio * satellites, blimps and flying objects Broadband access - near term benefits * provides faster downloads, reduce frustration * "always on" feature provides more natural interaction - currently, `regular users' of the internet is defined as those connecting 4 times a month - "always-on" will change that. Broadband: the key to the promise next 6-10 years * video conferencing * multimedia applications * telecommuting * distance learning * telemedicine e-Commerce: are you really ready? Web accounts for less than 5% of orders now. but by 2004, 65% of all orders will be done over the web Savings for Web Enabled: the cost per sales interaction is dramatically more efficient (cheaper). This is why big companies are rushing to the net for supply chain and sales. By doing these things over the internet, customer service is more efficient and satisfying, no waiting on hold, etc. No one is going to give up on ecommerce. Half of all B2B transactions will be conducted digitally Internet Improves communication and speeds things up: But it's not magic, not every idea works It's still business: products, sales and service, distribution. The internet just makes all this more efficient Why go slow? Risks: channel conflict, cannibalization, etc. But, History has been cruel to those afraid to change and `cannibalize' AT&T, MCI Sears, IBM Brick and Mortar reacts Channel conflicts and all these other issues are here. You can't just Would you stop breathing? You've got to feel the internet.. Two Industrial explosions: * Motorized transportation era: 1910-1925 * Internet communications era: 1995-2010 Q & A: Bill Gates says bandwidth should be free. Well, we think software should be free. Local broadband access will be a huge driver. Today, a very small percentage of internet access is broadband. Computer to Computer applications will drive bandwidth demand like nothing else. Enormous bursts get sent. 9:30AM - 10:45AM Taking Care of Business: An Update from the First Movers in Audio and Video Content Delivery Key executives from companies that have achieved fame and notoriety with their aggressive strategies during the past year to pioneer delivery of rich-media based services directly to the end consumer will discuss the motivations that caused them to adopt a first-mover strategy. The panelists will address the expected and unexpected daily pitfalls they encounter on the "bleeding edge." The executives will discuss their view of how different partners in the value chain will make money, and when they'll be able to confirm the success of their own strategies. Panelist(s) Tom Gillis, Sr. VP/General Manager of Entertainment Services, iBEAM Broadcasting Corporation, Sunnyvale, CA Streaming media company, infrastructure provider to business, media customers. Customer Value Proposition * Providing breakthrough, cost saving bus communications for the enterprise * Enabling sustainable internet access to companies: Merril Lynch, Media Customer e.g. www.oscars.com complimentary vehicle to traditional broadcast. www.PGATour.com streamed from local servers Our Leadership position * 1 billion streams delivered * 40 million streaming ads served * 3.3 mil secure downloads iBeam Intelligent Network: Technology behind an intelligent network: direct webcasting to the Edge, beamed by satellite to head-ends, cached and stored, eliminates congestion on the internet backbone. So when a user clicks on a stream link, it's actually served up locally. Our network also includes: Digital Rights Agent, Advertising Agent, Syndicated Media Agent Now have 525 customers. We're the leader in streaming. Hardy Heine , Executive V.P. Sales & Marketing, RTL NEWMEDIA, Hamburg, Germany (Bertelsmann AG) Content: many titles in NYTimes bestseller list. FreeTV: 20 stations in Europe. Lots of #1 hits in CDs: 9 grammys just for Carlos Santana, then Toni Braxton, etc. Other companies owned: BMG, Arvato, Direct Group RTL Group: 22 TV and 18 radios stations in 11 countries, world's second largest producer of TV movies, Europe's leading sports network We're forming broadband alliances: ISPs/Portals - content - telecoms Matt Jacobson, Executive Vice President, iBlast, Beverly Hills, CA 246 stations in 154 markets, reaching 93% of the country today. We're a wireless, broadband, data broadcast service that out-performs the internet in delivering rich content. We solve the last-mile problem. Current content distribution networks are inundated with choke points router, backbone and ISP level. We move the server out to the edge of the network. iBlast technology lets local TV stations broadcast tradl. programming, hi def digital TV. We offer content providers more affordable access to media-hungry consumers. While incremental usage can be expensive for tradl. distrib, it has no effect on iBlast costs. Great model for delivering content directly to consumers. Storage needs at the home are growing twice as fast as processor speed. iBlast uses satellite delivery to local TV stations, where it's blended w/digital terrestrial signal, then broadcast directly into the home. Steve Pantelick, Chief Operating Officer, Blockbuster New Media, Dallas, TX Replaced by: Bradford Brooks, Enron Broadband Services Blockbuster just severed their alliance with Enron Consumers say they want: choice, convenience, control The Virtuous Triangle * size of distribution * availability of content the user's experience * value of technology utility it brings as a quotient of cost Availability of Content * security is a result of channel control, not sophistication of technology * broad choice of premium content required * piracy stems from artificial barriers of cost and distribution Size of Distribution * ends `best effort' delivery and unspecified bit rates * creates service offering demanding guaranteed bit rates and quality of service * encourages last mile competition based on quality of service and true broadband access Value of Technology * delivers personal content mix to the consumer * encourages repeat usage of our channel to replicate quality content experience * protects the channel insuring revenue capture and maximizes monetization Scott Sander, CEO and Co-Founder, SightSound Technologies, Pittsburgh, PA Leading advocate for change in motion picture and record industry for adapting to Digital Media. In 1995 we sold the first download internet music on the net. Now we're trying to save movies from a fate worse than Napster. Challenges of being a first mover * clueless phase: you're going to be delivering your product with TCP/IP, customers said "we don't know what you're talking about, but if you're right, then we're going to have to have you killed" * crowded phase: lots of comers * huberous phase: when all the big companies presume that because they're big they'll be able to figure it out for themselves. Download of feature films is our business model. Saving money and making money. He downloads to theatres. Ed Smida, Vice President, Digital Content Services, Enron, Houston, TX See Blockbuster replacement above Darcy Lawrence , Global Crossing Goals: 1. metro networks 2. building fiber to our customers 3. ? creation, storage, mgmt, delivery of content to Broadcast, Digital Asset Mgmt, Production We link: Prodn. houses, design studios, publishers, animation creators connected to: studios, broadcasters, ad agencies, special efx We're in LA, San Francisco, Vancouver, Chicago, Toronto, NYC, and key European media creating centers. Q&A: Q: how close are we to truly usable wireless video? A: iBlast: deployable today, but only to settop boxes. We do HD beamed to settops Digital Dailys is doing it. It's there, it's just a matter of getting it out into the business world. Q: Bertelsman's agreement with Napster, why'd you do it? A: It's about protecting the artists and copyright holders. Q: Global Crossing: shift from being a network company to being a content provider? A: DRM is what we're building into our network Q: where is the real money coming in the next wave? [ * * * This is Huge!!! * * * ] A: It's coming from the middle. The content owner is competing with Piracy in the next wave. So we're stripping costs to get the end-price down to a level where people will be willing to pay for content. Money will come in savings to the content owner, which will be split with the consumer. Consumers are willing to pay on a per transaction basis. We don't want to see a subscription model in movies. Music has already lost the first battle (Napster), and we don't want to see that happen with movies. 10:45AM - 12:00PM The Next Big Thing This panel includes "forward thinkers" who have ideas and predictions regarding new technologies and how they will enable new services, and the impacts on human behavior. Technologies to be addressed include tremendous advances in optical networking, and how they will allow creative companies to go from today's world of digital dailies to digital collaboration and even digital cinema. What about technologies that improve the delivery of content? What about the advent of the "personal shoppers," or digital "beings" who explore digital space-whether in video games, e-commerce sites, travel sites, or history lessons? Panelist(s) Richard Doherty, CEO and Director of Research, The Envisioneering Group, Seaford, NY 18 yrs. old. Artists, marketing execs, market research. Steve Wozniak got involved 10 yrs. ago. ABCs of broadband 1. Audience: used to be headcount. Multitasking changes measurement 2. Adoption rate: devil in the details 3. Appreciating packet-physics: technology architecture, costs, quality of service 4. Artist recognition: am I getting credit and recognized? 5. Aware and informed legislature: lots of elected members don't have technology liasons they used to have. They're looking for us to come in and tell them what our dreams are 6. Always on: key element of broadband. Sony just announced that every piece of gear, of any kind, they make from now on, will have its own IP address (yikes, we're gonna run out) 7. Broadcasting: distance, quality of connection, broadband, burst means a lot of different things 8. Converse: talking to your audience, customers. Don't abuse them. 9. Compelling life value: this is key to broadband, life on earth, senior care. Broadcast data will see a tremendous change. UltraWideBand, being considered by FCC, should be watched. Software radio is another. David Frerichs, CTO, iM Networks, Mountain View, CA iM Networks: The internet is the 3^rd antenna moving the internet away from being a web page, to it being a big pipe delivering content to the consumer flexibly. A way of intuitively delivering content in stereos, TVs. He has a blue box for navigating, called iM At CES, iM announced and alliance w/Philips called iM tuning, a 10BaseT jack that plugs into your tuner, to get instant access to 100s of internet radio stations around the world. Home Broadband Explosion: iM Radio, an new band alongside AM and FM (this is the 3^rd antenna). Reaching out beyond the home When people listen to content away from the PC, they listen twice as long. Ashley Highfield, President/Director of New Media, BBC, London, United Kingdom Criticisms: BBC not doing enough to drive Broadband. Well, it's so marginal, no dramatic change in near term. What we're going to do is push the agenda to fill the gaps. We do have near broadband. Trial: Walking with Dinosaurs Game. Downloads wireframes from broadcast version. Pretty boring, seems to me. John Mailhot, President, Lucent Digital Video Division, Warren, NJ Previous Big Things: in 60s, 70s, processing power was pathetic. Workflow of everything was limited. In 80s, personal computers changed this, but storage became the problem. In 90s, storage got cheap, but... Applications became key. Desktop Publishing changed this. Great for individual contributors, but how do they collaborate. Late 90s, networks with tremendous bandwidths solved the connectivity problem. This is still the problem today. Great bandwidth on LAN, but across town is still a problem. Two challenges ahead (Next big things) 1. access bandwidth: capacity desk-to-desk expanded to across town. True end-to-end gigabit access For consumers, it's a different problem. Entertainment TV delivered over broadband 2. changing the workflow: network bandwidth is an enabler, but workflow changes as they allow people to interact. It's more of a psychology problem than a technology problem. Interaction with each-other. On the consumer side, there's a similar interaction problem. Channel button up and down doesn't scale to thousands of channels. How to present a vast array of choices to the consumer. All the bandwidth in the world doesn't matter if they can't get at it. John Marshall, President and CEO, JCI Corporation, Toronto, Canada ROI Paradigm Shift is coming: Declining Value * shrink wrap solutions * pay per license * public networks * subscription revenues * hub-spoke topology * dark fiber * kila/megabyte data files Investor growth * pay per use * CyberCarrier * transaction revenues * business community-focused networks * giga/terabye media files * multiple streams of revenue FRLN complete solution FIRELINE * Fiber: last mile, fiber, man, wan * Relevant services: file transport, video collaboration, review and approve, rendering storage * Linear communities: studios, postproduction, major centres: LA, NY, Toronto, Vancouver, London * Control: protocol and hardware agnostic, absolute quality of service, QSP=quality service provider, seamless integration, centralized database, real-time billing, centralized resource scheduling, dynamic content creation, customer care. Fireline is a suite of products from JCI: an industry-wide platform for entertainment creation collaboration Sebastiono Tevarotto, VP/GM Network & Service Providers Business Unit, Hewlett-Packard Largest division of HP. E-services we have a vision for our customers for this new age. A vision that springs from our core, purpose, inventions. * Where people can connect anything, where to personal, pervasive human devices * Where any business asset or any process can be delivered HP broadband vision: turning "IT" into "interactivity" Broadband access, hosting, content delivery and distribution, broadband networks, content creation. Solving the broadband challenge: e-services centric computing * Always-on internet infrastructure * Connected information appliances: RealNetworks alliance delivers integrated service to home * Customer driven e-services Two consumer markets: home and mobile Launching a Successful Affiliate Marketing Program Apr 24 2001 1:00PM - 2:30PM The Venetian 701 AIP Affiliate Programs have quickly become the most effective and popular marketing tool to increase traffic and earn extra income from your Web site. An affiliate program allows you to have hundreds, if not thousands, of Web sites selling your product or service for you. This session will cut through the clutter, telling the real world stories of people who have learned how to make affiliate marketing work for them. Follow their lead and you'll profit from their experiences: choose the right merchant alliances, pick the right products, use the right strategies, and you can transform your Web site into a profit generating machine. Partner: Association of Internet Professionals Moderator(s) Chris Pirillo, President, Lockergnome, Des Moines, IA Panelist(s) Todd Crawford, Vice President, Strategic Alliances, Commission Junction, Santa Barbara, CA Tom Linde, Web Evangelist, Aquent, Seattle, WA Chris Paul, Partner Marketing Evangelist, Be Free, Inc., Marlborough, MA Interactive Lifestyles -- Personalizing the Net Apr 24 2001 2:00PM - 6:00PM The Venetian Ballroom F Moderator(s) Michael Stroud, Business/Technology Entertainment Reporter, iHollywood Forum; Sunday New York Times; The Red Herring, Culver City, CA Within this super session you will learn about the pathways to the future--will the Net as we know it today simply disappear? Are Net appliances signaling the end of the PC-era? Is interactive television ready for prime time? An enlightening keynote speech by Sun Microsystem's Chief Researcher, John Gage will be followed by these high-level sessions covering the technologies and challenges facing developers endeavoring to personalize the Net 2:00PM - 2:30PM Keynote John Gage, Chief Researcher and Director of the Science Office, Sun Microsystems, Inc., Palo Alto, CA [ John Gage remarks were moved to Page 3 of this document... see above ] 2:30PM - 3:45PM Pathways to the Future Is the Net becoming the consciousness of humanity where everyone can share the fruits of our labors without considering title or ownership? A mere decade ago a few hundred servers were connected to the Net. Now everyone has the ability to serve up and scrape up the information of his or her choice. Will the Net as we know it today disappear and evolve into an intellectual property battlefield? The paths are many, but a positive future depends on innovation and experimentation. Mayra Langdon Riesman, entertainment visionary, will introduce this stimulating panel discussion. Panelist(s) Dan Adler, New Media Division, Creative Artists Agency (CAA), Beverly Hills, CA We represent artists. Work with corporations to place content. Richard Conlon, Vice President, Marketing & Business Development Media Licensing, BMI, New York, NY We represent rights of the creative community. 1. Valuation and licensing arrangements 2. Marketplace for writers and composers to create and be compensated for their work Clifford Friedman, Managing Partner, Bear Stearns Asset Management Inc., New York, NY Constellation Ventures II doesn't invest in networks or ISPs, we invest in technologies and ideas. Example: Digital ID, or watermark, on music files. Clifford calls for a business model that will allow this media to be distributed unfettered, but still preserve rights of content creators. Relationship with Global Crossing, investing in young companies with these kinds of ideas. After 20 bill spent on build-out of network, now it's about building value-added services on top of that. Bernard Gershon, Senior Vice President/General Manager, ABCNEWS.com, New York, NY Loved Yottabits Round one is over, characterized by Absurd overvaluations, poor business models, etc. Why? Less competition, people are more sober, brand equity, learning curve. Some things have not changed: content IS king But how do we make money? Advertising, ubiquity Mayra Langdon Riesman, Creator & President, Film Scouts LLC, New York, NY Coined the term `WebCasts' and friend of Arthur C. Clarke Two Poles: 1. Peer-to-peer napsters, everything's free 2. Closed nodes, stifling creativity, everything costs Pole 1, scary to clients of Creative Artists? Yes, but it's exciting, because we are so tethered now. The notion of something that provides some answers is promising. I don't think we live in a world where everybody IS that good a storyteller. I crave the editors and authors I read. Who will be the gatekeeper? John's predictions don't include a gatekeeper, in a peer-to-peer model. What ability to protect content in that scenario? The solution will be a blend. Ultimate solution will be neither pole. Deals will occur at all different points of the distribution chain. If you combine technology and reasonable business practices, we'll wind up somewhere good. Q: is there any ability to put any content on the web and have it be protected (and make money)? A: that's why we have lawyers. If he rips off the story, we will find him, and we will crush him. Q: how do you crush a million students in their dorm rooms? A: people generally want to do what's right, but up until now, there haven't been mechanisms to do that. Example of tipping at a restaurant you'll never return to. Most people tip a waiter anyway. We underestimate people's ability and even willingness to do what's right. We just need to get that price point right, and have a mechanism to do it. Solution may not be protection or prevention, it may be tracking and after-the-fact monitoring. Beauty of Napster is it taught people how easy it is to download. That's also the big problem with Napster. We need to look at the consumer, and find ways to craft a solution that'll work for them. Q: who's downloaded a song from Napster? Everyone raised their hands Who's stolen a CD from a record store? No one raised their hands. Q for John Gage: Can a generation that's used to getting its music for free be persuaded to pay? A: Recently there was a fire in the hills above Berkeley, where I live, which destroyed 300 homes. They had 10 minutes to salvage something from their burning home. People saved their wedding pictures, because they valued these. People will pay for that which they value. A (Mayra): in Germany, you can't use the word `free' in advertising, because nothing is really free. Q: record companies, if we're going into a new model for record distribution, can they charge a penny for someone to listen to the song? A: micropayments has not yet been successfully addressed. Q: are we not going to turn off consumers by always talking about the future, when the present kinda sucks? A: consumers have shown that when there's something they care about, they go to it. Content. Q: why can't we attach a personal ID to every packet to know who downloaded it (in order to track DRM)? A: (John Gage) There's a spatial overlay w/cellphones which enables localization of where you are, within 100 feet now, 3 feet in a year or so (as 2.5GL goes to 3GL). This is scary. It raises all kinds of privacy issues. There's more invasions of privacy to come, and we have to be very careful about how this changes business and personal life. 3:45PM - 5:00PM Net Appliances: The End of the PC-era? They're becoming a reality and by many reports will become a part of our lives within a few years. Web accessible telephones, Internet radios, and wireless PDAs are just the beginning of a new age in interactive communications. The technology is ripe for a generation of connected appliances that according to the pundits, will enhance our lifestyles and improve our businesses. Panelist(s) David Armitage, CEO and President, Qubit Technology, Golden, CO The PC is rapidly evolving, in the next 10 years, they'll look very different. They'll become much more in-grained and integrated with the way we live. Geography of the Home study. 4 specific regions: * Utility areas: entry way, garage, closets and storage, halls and stairs * Community areas: kitchen areas, family room, TV room, playroom, porch * Private areas: bedrooms, bathrooms, den, study, wine cellar * Task areas: home office, exercise room, hobby room Latency tolerance: spontaneous vs. planned, from top to bottom of the above list Michael Karasick, Chief Technology Officer, IBM Pervasive Computing Division, Somers, NY Applications tend to evolve into the network. They must operate very well with the platforms the work upon. It's instructive to look globally for connectivity. Just signed a deal with Carrier self-diagnosing air conditioning, and you can turn the AC down with your cell phone. Reasons for DoCoMo's success in Japan * Long commute times * Email connection * Very standard, solid user experience, HTML 3.2 * PC penetration is low Ken Soohoo, President and CEO, Planetweb, Inc., Redwood Shores, CA Power Sega DreamCast and Sony PlayStation online. Consumer electronics software. PC? The application of a consumer electronics device is not replaceable by a PC in any way, shape or form. Ken thinks the PC is dead already, and PlayStation2 is a better platform for editing pictures. Group experience is key, he says. The NTT DoCoMo cellphone is enormously popular in Japan. 90% of usage is email - they use it for communication. Mike Toutonghi, Vice President and Distinguished Engineer, eHome Division, Microsoft, Redmond, WA Multi-function vs. single function devices will differentiate themselves by purpose- or scenario-specific usage. A PC and its evolution is toward open multi-function devices. Single function devices will be appliances. They're working on a refrigerator which scans the barcode on a container you remove from it and throw away. That goes into a PDA and becomes your grocery list. For 20 yrs. we've been trying to figure out why consumers would even want a PC in their home. We concluded that it's for communication. This can be a new device or category of device which can provide that function. It's incorrect to think of terms of replacing the PC. In the future we're going to see devices that do things we can't imagine now. Panel Poll: what will innovative non-PC non-Cellphone devices look like in 5 yrs.? * MS: says a home media server, terminals. Voice, picture, text. Personal video recording, audio recording. Mobile web pad and cellphones * Qubit: I look for technology that changes my life. I love this thing. 3 great examples of where technology will re-purpose a device already in our homes 1. Security Keypad: is 40 square inches of wasted real estate 2. Alarm Clock: I want to wake up to someone reading me the front page of the WSJ 3. Remote Control: a source of marital strife. * IBM: MS finally got IR to work (after 7 years of trying), so they're mobile companion friendly. Automobile: GPS voice-activated. All above listed devices will continue the thread from alarm clock thru breakfast table thru car on the way to work. * PlanetWeb: price point vs. functionality favors PlayStation2 5:00PM - 6:00PM Interactive Television: Technology in Search of a Market? ATVF Do consumers really want interactive television and how will it co-exist with the Net? Many studies have shown that consumers are very satisfied with the television experience as it exists today. The advocates of interactivity are nevertheless working to develop technologies and business models that will entice "couch potatoes" to try something new. Going far beyond the concept of ordering pizza via television, interactive television developers are striving to introduce new avenues of entertainment and commerce that are closely aligned with viewers' lifestyles. Seekers of the Holy Grail of interactive television offer insights and opinions on what consumers, content developers and broadcasters can expect from this technology over the next several years. Some say interactive television is already working well in Europe - but is it really? Partner: ATV Forum Panelist(s) Marlin Davis, Chairman and Many content people are not comfortable with technology. We explain CEO, Screamingly Different that technology doesn't matter. What matters is the story, how was the Entertainment, Studio City, CA audience involved. Nothing new has to be developed, just creative ways to tell stories. The bigger question is `what is the experience for the audience' before iTV can become viable. Joel Hassell, President and CEO, Intellocity, Denver, CO Interactive advertising and ecommerce will be primary revenue drivers. Television is not broken, we need to ease iTV to the consumer. Patrick McQuown, President, P R O T E U S, San Francisco, CA Prof. Svcs. organization, create methods of getting content onto IP enabled devices. Use Oracle databases, Java, WebSphere. We interface TV with the internet. Is iTV here? Absolutely. Michael Pohl, President, nCUBE Corporation, Foster City, CA VOD servers, each one can deliver 10k streams. TV won't die, it'll expand. Alan Yates, Vice President, Sales and Marketing MSTV, Microsoft, Redmond, WA iTV is a collection of new ideas and services. Objective is to set the entertainment industry free to decide what it is. Personalized TV. Ultimately it'll be the connected TV. UltimateTV is a prod w/DirecTV. 67% of online subscribers say they'd go to TV to get additional information. Digital Content Distribution and Licensing on the Web Apr 24 2001 3:00PM - 4:30PM The Venetian 701 AIP Stock photographs, relevant columns, online learning programs, interactive games, audio books, MP3s. There is so much digital content out there that you can get your hands on to add depth to your site! How do you acquire this content without spending tons of cash or getting involved in a logistical nightmare? This session will explore the many ways to license digital content and explore the reasons why having relevant content on your web site will ultimately enhance your user experience. Partner: Association of Internet Professionals Moderator(s) Andrew Tomat, Senior Product Planning Consultant, The Adrenaline Group, Washington, DC Panelist(s) Abraham Chamoy, Associate Director, Gartner, San Jose, CA Robert Griffin, President and CEO, eMotion, Inc., Vienna, VA Steve Rosenbaum, Founder and CEO, BNNtv.com, New York, NY Neal Shenoy, President and Co-Founder, nano, New York, NY Post Production Reception Apr 24 2001 5:30PM - 7:00PM The Venetian Ballroom J The premiere event for the post-production industry at NAB2001. The reception honors all the dedicated professionals who specialize in the creative and technical aspects of enhancing video and audio with special effects, computer graphics, sound effects and animation. Sponsored by Eizo Shimbun. Interactive Living Reception Apr 24 2001 6:00PM - 8:00PM The Venetian Ballroom I Directly following the "Interactive Lifestyles -Personalizing the Net" Super Session, this fully catered reception will offer you a chance to unwind with colleagues and discuss the events of the day. With hundreds of your colleagues in attendance, this is your opportunity to network with choice industry professionals dedicated to the Interactive Lifestyle. Sponsored by Intellocity. Streaming 101:Making Successful Streaming Media-Learn it in One Session Apr 25 2001 9:00AM - 12:00PM The Venetian Ballroom G The Digital Media Design and Delivery Workflow This extensive tutorial session will cover specific formats and standards in streaming media on the Internet including, the difference between the two types of streams, progressive and live. Attendees will gain an understanding of the entire streaming media workflow. After learning Internet streaming basic standards and formats, attendees will learn advanced techniques for optimizing image quality and adding interactivity, as well as tips for productive streaming media workflows. Attendees will also see a case study of interactivity featuring an interactive video produced for the BBC which will serve as a proof point for the use of interactive streaming media in the broadcast market place. Panelist(s) Ethan Becker, Director of Online Strategies, Media100, Marlboro, MA, USA Interactive Streaming as it differs from conventional streaming (Non-Linear vs. Linear) Agenda * What is different from traditional production * Traditional production is linear * Interactive is non-linear * Script writing begin thinking abt. interactivity example: old adventure books included hyperlinks * Delivery medium - the web. Consider: picture quality, sound quality, layout and design, new technologies and when to use them (html, xml, flash animation), interactivity and how to present it * How have the tools supporting this change * Authoring tools have adapted to interactivity. Example of a link hot spot moving with text, looked like EditDV, or maybe it was CineStream 3.0 * When do you need to think about the interactivity * Interactive design * Create the elements in sync: have your web guy and your video guy go out and do their thing at the same time, so they meet up at the back end * Streaming format: do all three, in at least 2 data rates 56k and broadband * Web technology: html / flash / xml * Web expertise: video guys may be intimidated by web technology, but this is convergence. If you're not going to learn web stuff yourself, outsource it or get an intern to do it. Invite them to your script writing meetings. A good shooter may not be a good editor, for example. But you do need to wrap your brain around what's do-able * How it fits into the digital media workflow: see above points. Martina Chapman , Marketing Director, BBC Media Arch Examples of their work: BBC MediaArc www.bbcmediaarc.com launched December of last year. Charles Darwin "It's not the strongest, but the most adaptable, that survive" Mike Savello , VP of Internet Solutions, Media 100 Services WebCasting Joe Klingler, Ph.D., Vice President of Engineering, Media 100, Los Gatos, CA Hyper? Links, text... I'll not be talking about Media 100. Rides a MotoGuzzi 1000cc Today, you'll see many tools: VOD, Live Streaming, etc. We're talking about: What's the Job? We'll begin with a history of the Internet. The Internet began with text...imagine. NAB designs the internet: There'd be many channels, but text would stream toward you. Sound Ridiculous?, But this is the broadcast mindset. * A Physicist to the Rescue: Tim Berners-Lee invented the WWW * With the magic of the one way link (heresy!) This was a breakthrough in thinking, that gave us the internet. Hypertext: * coined in the 60's by Ted Nelson of Literary Machines * Text arranged non-sequentially * Html and http * Forget 50 or 100 channels * Google.com says 1,246,996,000 sites * This web is "many to many" Web is driven by 1. TOD text on demand: All access, all the time 2. Hypertext linkage to support navigation 3. Text Search: replaces a channel tuner Why JPEG? * Fat pictures take too long * Math compresses picture into fewer bits * These bits flow over low data rate connections * Decompresses in your home * We call JPEG a compressor (codec) compressor/decompressor Adding pictures creates * POD pictures on demand * HyperPictures: Click-able, as links * Picture search research topic, but not yet available I Want My MP3 * Text, pictures, sound... increasing data size * What's mp3? * Motion Picture Experts Group * MPEG-1 Making Web Audio * CDs too fat * Scrunch it w/ MP3 * Copy mp3 thru a lo bandwidths connection * Decompressed at the your computer or something else (mp3 player client) MP3 Codec gives us * MOD music-on-demand: all access, all the time * HyperMusic N/A at this time * Music Search N/A Audio Streaming * Web Radio: thousands of stations * Breaks geographic boundaries * Great for Live Events: one-to-many * Web Radio is a broadcast model * Demo: car-talk website, audio-on-demand * What about audio search? http://speechbot.research.compaq.com/ searched for `jimi hendrix' first, the search engine converts text to phenomes, then finds every radio broadcast where anyone said `Jimi Hendrix', and indexes the audio playback to a point 2 seconds before the first occurrence Where Audio Goes... * Video follows * We need video CODECS * Real, Windows Media, QuickTime, MPEG-1,2,4, On2, Ogg Virbis * Codecs are like tape formats * Download or streaming (RTSP) real-time streaming protocol * Can be your computer, or something else: TiVo, cellphone w/LCD Who's using movies now? Demo: Cyber-Twin, a Fender Amp video Why aren't there millions of hours of Video On Demand? And why wasn't the Fender guitar he was playing click-able w/ a hyperlink? GoldenEye 007 has video hyperlinks www.elinetech.com Versace 2000, a fashion-show with video hyperlinks What about video search? Doesn't exist yet. Informedia-II project www.informedia.os.cmu.edu/ at Carnegie-Mellon University They have a bunch of computers that watch 200 channels all the time; based on data stored in the vertical interval So What's The Job? Build tools, interesting things to live on the internet * Bring the power of OnDemand, Hyper-navigable, searchable video... to the internet * Say Goodbye to the dial Ben Waggoner, Consultant, Interframe Media, Los Gatos, CA Streaming on Demand What is Video on Demand? Ben@interframemedia.com * VOD is played when a user requests the file: the standard web model * Contrast to Live Streaming: live, user tunes in, like traditional broadcast model VOD: the true promise of internet video * Users see what they want, when they want it * Offers higher quality at a given bit rate * Easiest to meter for Pay Per View What is Quality web video? * Quality = fitness for use * Quality determined by content, bandwidth and expectations of audience * Some combinations are impossible to deliver w/adequate quality * Goad is NOT to mimic TV Some Terms of Art * Architecture file format: overall system for creating, distributing and playing back video The Big Three * QuickTime, Windows Media, RealVideo * Codec: the specific way video is encoded and played back: * Sorenson Video, Windows Media Video, VP3 * Encoding/Compressing: process of converting source video to a compressed form in a specific architecture and coded * Also some things incl. preprocessing: cropping, etc * HTTP, used to transmit all web pages, also used for "progressive download" web files, HiQuality video, can be slow to download * RTSP real-time-streaming-protocol, also called "True Streaming" or Realtime Streaming, MicroSoft adopting soon Why web video looks bad * SDI video is 165,000 kbits/sec * 56k modem is 42 kbits/sec * that's 4000:1 compression * broadband is the only way to get it better looking The encoding process * capture * critically important to do at hi quality: garbage-in, garbage-o0ut * capture in native format: digital in native digital, component analog in component analog, YC as S-Video, balanced for digital audio * capture at full resolution and frame rate * capture at high data rate need a big hard drive * preprocessing * critical to achieving good quality * turning source video frames into frames ready for compression * video monitors very different from computer monitors - optimize for target format * deinterlacing / Inverse Telecine: deinterlacing for video source, inverse Telecine for film source (video has 2 fields, film does not) Web video is not constrained to 4x3 * cropping: no safe area on computer monitors, crop out at lease edge blanking, can do more * scaling: shrinking bitmaps to output frame, correct for square pixel output, can encode to any aspect ration * compression * Platforms: * QT, Win Media, Real, MPEG-1, soon MPEG4 * Choosing is a complex issue: feature support, audience demographics, most content providers support multiple formats, so you may need to support multiple data rates and formats * QuickTime * Oldest format, introduced in 10991 * Best support for rich media * Smallest user base * New QuickTime 5 version now shipping: much improved streaming new codecs * Windows Media * 2^nd biggest user base * Player 7 runs on Mac and Windows * Windows Media 8 being demonstrated here at NAB: new Windows Media 8 codec, Player 8 will be Windows XP only, WM8 content plays under Version 7 on Windows. * RealVideo * Oldest streaming format * Players for Mac, Windows and UNIX * Currently at version 8.5 recently added RealAudio 8 * Biggest user base * MPEG-4 * ISO standard * Key feature is interoperability: mp4 content for a specific profile should work on all devices w/that profile * Most important outside desktop computers: mobile devices, settop boxes * Codec quality good, but not cutting edge WM8 is better * Probably will be the dominant format in the future RTSP streaming vs. Progressive Streaming * RTSP (true) streaming controls time, but not quality: dropped packets and rebuffering * Progressive (HTTP) controls quality, but not time: can take long time before playback starts * Right method depends on content and user expectations Data Rate * Quality rises rapidly w/increases in user bandwidth * Higher data rate files more expensive to serve * Must account for total of audio, video and rich media in the stream * RTSP must always be below user's connection speed Compression - MBR * Multiple bit rate support: allows single file or link to support multiple data rates * Windows Media: intelligent streaming, supports video but not audio, requires Windows Media Server * RealVideo: sureStream, supports both video and audio, requires RealServer * QuickTime: more alternates, each bit rate is a different file, more flexible delivery, longer to encode, relies on user to specify, works on any server serving HTTP can be done w/any web server RTSP/MMS requires special server Serving requires enough bandwidth for all users * T1 = 1500 kbps * = 35 56k streams * = 3 500kbit streams * Options: * Hosting provider: 1 stop shop for all hosting * Co-location your server, their place * Self-hosting Serving platforms * Windows media server built into Windows 2000 server, not avail for non-microsoft platforms * RealSystem Server: expensive w/support for many users, runs on many platforms * QuickTime: free, open source server, runs on many platforms Conclusion * VOD via internet will be a major distribution channel for video * Acceptable quality requires planning and a focus on procedures. Communications and the Net in the New Economy: Who Will Tie It All Together? Apr 25 2001 9:00AM - 12:00PM The Venetian Ballroom F [brewer.jpg] Dr. Eric Brewer The U.S. and world economies have gone through some amazing changes, so much that the "New Economy" phrase is now accepted by all. Moderator(s) Neil Chase, Managing Editor, Broadband, CBS MarketWatch.com, San Francisco, CA It's an economy based on ideas and technology - an economy where risk, uncertainty and constant change are the rule, rather than the exception. Dr. Eric Brewer, co-founder of Inktomi Corporation and a member of Forbes "New Digital Entrepreneurs," will keynote this Super Session. 9:00AM - 9:30AM Keynote Dr. Eric Brewer, Co-Founder and Chief Scientist, Inktomi Corporation, Foster City, CA 9:30AM - 10:45AM The Predictions -- Where is the economy headed and what will it take to win? With continual advances in technology, who will best understand the environment and supply the needed services? Can any one company reign in the New Economy? Leading analysts will explain the drastic changes in the economy and how these changes may affect the communications industry. Panelist(s) Robert S. Belzer , Partner, HD3, Venice, CA Michael Goodman, Senior Analyst, Media & Entertainment Strategies, The Yankee Group, Boston, MA TS Kelly, Director, Internet Media Strategies, Nielsen/NetRatings, Milpitas, CA Jay Srivatsa, Sr. Industry Analyst - Consumer Electronics, Gartner Group Dataquest, San Jose, CA 10:45AM - 12:00PM Convergence - Will the melding of technologies create new industries? Today we are witnessing the convergence of the broadcasting, cable, telecommunications and Internet industries. Pioneers at the forefront of convergence explain why their companies will prosper. Discover how this new environment may affect your immediate future. Panelist(s) Derek Alderton, Co-Head, West Coast Media & Entertainment Practice, McKinsey and Company, Los Angeles, CA Dick Glover, Executive Vice President, Internet Media, ABC, Inc. & Walt Disney Internet Group, North Hollywood, CA Brian Seth Hurst, Principal, Mediaxi, Studio City, CA Lou Kerner, CEO, The .tv Corporation, Los Angeles, CA Kevin Mayer, Chairman and CEO, Clear Channel Internet Group, Burbank, CA Technology Luncheon Apr 25 2001 12:00PM - 1:45PM Las Vegas Hilton Barron Room Eddie Fritz: In 1971, a Mr. Varnum of IBM delivered the Tech Luncheon keynote: "Computers: are they in your future?" Technologists, the NAB has long supported your visions and predictions. Vinton Cerf [cerf.jpg] Vinton G. Cerf, senior vice president of Internet Architecture and Technology for WorldCom, will provide a sneak peek into "The Future of Technology" during his keynote address at the Technology Luncheon. Widely known as a "Father of the Internet," Cerf is the co-designer of the TCP/IP protocols and the architecture of the Internet. He holds 6 doctorates. Keynote(s) Vinton Cerf, Senior Vice President of Internet Architecture and Technology, WorldCom, Ashburn, VA In his keynote address, Cerf will speak about the scale and scope of the Internet as seen today and as it may look in 2010. Cerf will also look at the "various applications that are becoming more feasible on the Net, including billions of Internet-enabled appliances, speech-understanding systems that let you literally talk to virtually anything on the Net. People around the world mainly use their keyboard and mouse to communicate or ""chat""over the Internet. Games are played with opponents who may be half a world away. Imagine being able to do research, make travel arrangements or purchase a car simply by speaking into a microphone connect to a home or office computer. With the future still unknown, all are possibilities, said Cerf. The term "Global Village" comes to mind. "Global Village" describes the idea that technology makes the world a smaller place, as the technology exists to communicate instantly with people around the world. A term once used for television, "Global Village" describes the Internet with amazing accuracy. Cerf will also address other areas that continue to emerge and evolve. "We'll have a look at streaming audio and video and the possibilities for the inter-working and interaction of a wide range of communication services," Cerf said. In addition, Cerf's presentation will discuss the method used to send data from one computer to another via the Internet. "The role of broadcasting (of Internet packets) will get some attention," said Cerf. "We'll finish up with a status report on the Interplanetary Internet." The Future of Technology You've just proved theorem # 208, one of my favorite: "If you feed them, they will come." I'm not using PowerPoint slides today: Power corrupts, PowerPoint corrupts absolutely. A few data points : * 115 million computers on the net with permanent IP addresses - servers. * 400 million internet users * growing at roughly 800% per year * I wear a T-shirt: "IP on everything" I've got a new T-shirt: "IP under everything" * IP sneaking into everything: It's embedded in MPEG media files * Used for things not envisioned: there are 5000 radio stations also streaming to the web. Data rates required work pretty well for radio. Video, though, needs at least 400kb/s. I've been wondering how co-mingling of video and the internet is going to affect us: * Games played by kids in separate locations is a problem, because kids like to play together. But add a mic and a camera so they can hear, see (and shoot at) each other... sounds like a good video conference. We'll see people bringing their game consoles into the office to do video conferencing. Speech Understanding Not just recognition, but understanding. You talk to the computer. eSchwab and airline reservations are doing that already. I foresee billions of these on the net. Imagine the internet enabled VCR: you tell it to record StarTrek on Wednesday night. The idea you can talk to an appliance on the internet raises all kinds of possibilities. I have a 2-way pager (from motorola) that allows me to send/receive email. ElectroLux in Sweden makes an internet refrigerator. It scans what you put in there, then surfs the web for recipes on what it has. So you're shopping at the grocery store and you get an email from the fridge to pick up marinara cause it's got everything else it needs to make pasta. The Japanese have built an internet enabled bathroom scale, which sends your weight to your Doctor. So what if the refrigerator gets that transmission... and just shows you diet recipes... or just doesn't open. A further look: Interplanetary Internet I've been working with JPL in California, we got together to talk about the future of space communications. Of all the spacecraft we've sent up, they weren't built with any open protocols, so they're closed and can't take advantage of subsequent communication advances on Earth. So, we've developed Interplanetary Internet, and it's implemented in prototype. This will be put in 2 rovers going to Mars in 2003. In 2008, several satellites will be placed in Mars orbits which can communicate with the rovers and among themselves, as well as back to Earth. Because of delays, TCP/IP doesn't work for space communication. Before the end of this decade, we will have a Two Planet Internet. Summary: "There's an internet in your future... resistance is futile." The NAB2001 Engineering Achievement Awards for Radio and Television will be presented at the luncheon. Arno Meyer, president, Belar Electronics Laboratory will receive the award for Radio. Larry Thorpe, vice president, acquisition systems, Sony Electronics, Inc. will receive the award for Television. Sponsored by the Advanced Television Systems Committee (ATSC). Arno Meyer, President, Belar Electronics Laboratory, Inc., Devon, PA Larry Thorpe, Vice President, Acquisition Systems, Sony Electronics, Inc., Park Ridge, NJ Media on the Net: Apr 25 2001 2:00PM - 6:00PM The Venetian Ballroom F Partner : International Webcasting Association Susan Pickering , Pres. IWA From Small Streams to a Sea of Revenue? IWA The strength of the Internet to sustain high-quality streaming media is being tested daily. When the bandwidth bottleneck is removed, are the revenue models going to be in place? This super session will open with a keynote speech. According to some predictions, streaming media is poised to become the preferred broadcast platform of the future. If this is true, what's the timetable and who is in the driver's seat. The International Webcasting Association will assist in answering these questions through this series of discussions. Moderator(s) Peggy Miles, President, Intervox Communications, Washington, DC Board Chair of IWA "I personally think that folks will just call it TV or radio or broadcasting or audio or video mail or programs or shows on whatever device... or internet broadcasting... or Web-casting." "Many Internet broadcasting companies will shift, change, go for a vertical market or they may be absorbed or venture with another company." 2:00PM - 2:30PM Keynote Rich Lappenbusch, [lappenbusch.jpg] Director for Strategic Planning, Microsoft, Redmond, WA One of our industry icons made the statement that the Internet changes everything. Indeed it has - how have your media experiences changed over the past 10 years? No doubt your concepts of entertainment and educational access have changed dramatically. Streaming media on the Net offers unlimited opportunities for entertainment, commerce and education. We are only now beginning to explore the potential of streaming media. With wider bandwidth on the horizon and new mobile devices appearing every 6 months, the future for media on the Net appears unlimited. What is driving this technology and how will it affect your life and your business? Streaming Media, Business Models and the Broadcast Industry Streaming is, by itself, not a business model Three laws fueling innovation * Moore's Law: power of a chip doubles every 18 months * Gilder's Law: available bandwidth triples every 12 months * Ruettger's Law: storage requirements double every 12 months Streaming media is the best application of these 3 laws. 2 hr movie download rates: ISDN=587 minutes, DSL/Cable=59 minutes, Fiber=35 seconds Diverse viewing options: mobile devices, DVD players, VCRs, DTV receivers, consumer windows PCs, Laptops Implications for broadcasters: * Ubiquitous IP networking and increasing bandwidth proliferate streaming media * Consumers and govts. grow impatient: * strong consumer voice to "let it be free" * Senate hearings on music sharing * Broadcasters must build the business rules that will drive the next generation of the technology Revenue Hurdles * Reach * Used a media player in the past month: home 51%, work 53% * Quality is everything It's the Achilles heel of webcasting industry for years * Today: postage stamp to parity * Coming soon: Windows Media High Resolution 16:9 shot in HD, plays in Windows Media 8 player. 1280x720 24fps 340:1 compression 3 megabit rate. * Security if lots of people access your unprotected content, it'll get ripped off * Giving content providers control * Meeting the needs of consumers * Peer to peer moves from threat to opportunity to reduce costs * Viable solutions are available today * Making it successful: * Secure player w/reach * Flexible business rules * Infrastructure supporting entire value chain Business Models * Advertising * $70m streaming ad CPM vs. $25m banner ad CPM demo: Intertainer and uniView * On demand * Subscription * Syndication * Media Services * Corporate internal corporate communications, training on demand, sales and marketing * Media and Entertainment: digital dailies, media asset mgmt, live events Two models to evaluate Corporate Streaming: for distance learning instead of travel, reusability, accountability Adult Entertainment: convenient, available today, meets 3 hurdles of reach, quality and security What to do today: * Post-production add digital media svcs. to your rate card * Stations create a community hub around your best local info * Corporate producers enhance communications w/streaming media * Media and syndicators trial IP enabled svcs. like VOD * Industry Wide drive you requirements, joint trade organizations like IWA Peggy Miles reviewed Business Model Success * Digital rights mgmt * Fair access to content and talent * Legal challenges * Innovative - easy to use * Metrics and measurement 2:30PM - 3:45PM The Need for Business Models Panelist(s) Lorraine Barclay, CEO and Chief Technologies, digitalSpirit, London, United Kingdom She's a convergence architect. New business models require a new vision. She showed the BBC Millennium Project: Beyond 2000 launched last year Stylized design, tasteful, elegant interface, but kinda boring beyond that. She just drolled on, it seemed to me. Clips included boring british sit-coms with typical laugh tracks, etc. Not That Damned Funny, if you ask me. Fortunately, though, no men in drag. Eric Scholl, Executive Producer and Director, Yahoo! Vision, Yahoo!, Santa Clara, CA Oversees production of streaming media for Yahoo! Was Exec producer for CNNFn, MoneyLine with Lou Dobbs. I'm going to talk about content prodn. Must Dos * build mass at low cost * Truly interactive content * Easy access to that content Examples, something truly interactive: Microsoft Trial, Feb 27, 2001 Yahoo!FinanceVision a RealPlayer embedded for streaming video. Bertha Coombs carried live, streamed to Yahoo! Website uses the live experience to augment tracking, trading stocks Many Doors (easy access) * Yahoo! Finance * Yahoo! News * My Yahoo! * Alerts and Calendar * Yahoo! Broadcast * Yahoo! Front Page Example of Jeff Bezos with lots of branding on other doors Revenue Streams: must have multiple streams of revenue. Not just selling ads, but licensing the player, and charging others for using FinanceVision, etc. Agreement between ad agencies for standards on streaming ads is key Michael Terpin, Co-Founder, Chairman and Chief Strategy Officer, Internet Wire, Los Angeles, CA The New New Media Business Models Can media still be monetized? * Historically, the largest industry sector in Forbes 400 has been media barons * Advertising is a $500 bil a year industry * Other marketing categories: PR, trade shows, collateral, DM top $1 tril per year * Size matters: large conglomerates best suited for the boom and bust cycles of advertising How can new media, especially the Internet, make a profit? * Historically, new forms of media take a few years to find their niche and leaders. Cable TV was highly unprofitable for many years. So was AOL * Media dollars eventually find their way to the largest audience. Today, 8% of all media consumption $s on the Internet vs. just 2% of ad dollars * Internet advertising What went wrong last year * 50 newspapers can't survive in Seattle * but 2 owned by the same parent can mint money * venture capital funded too many ad-based business models * then wall street followed * survivors of consolidation have potential to be stronger than ever can online only strategies work * brick and mortars will get smarter about the Internet, but Internet companies will also get smarter about the bottom line * consolidators win, be they online or hybrid * increasingly, advertisers will pay only for results, but the Internet is a masterful mechanism to track and deliver these results * only the best, brightest, fastest, most efficient will survive How to you hedge you bets * The best business offer multiple revenue streams, all of which are defensible * Local newspapers, etc Leverage what you do best to create multiple revenue streams Example: AOL subscriber fees for ISP svc., ad revenue, direct marketing, direct sales, promotion of affiliated brands, etc. Internet Wire's hybrid strategy * Companies and the PR agencies who represent them pay Internet Wire a fee for its broad distribution to journalists and end users * We get paid again from syndication partners, who license it to websites, and archival database companies * We get paid a third time by advertisers on Internet Wire's consumer newsletter, for which we have no content costs. How broadband will change PR * Line between PR and promotions blurs * Worldwide syndication of company news begins to have a voice... Richard Wolpert, Strategic Advisor, RealNetworks, Inc., Seattle, WA Top 10 list business past and future 1. Making it up in volume doesn't work 2. Two is better than one way as in IP vs. Tradl. broadcast 3. People really like TV and radio because they are both really good at what they do and... they don't crash 4. Social adoption is always slower than technical advancement 5. If johnny had 1 in sales and 3 partners and each of partners gets 10% of gross before deductions and COGS...? 6. People want access to their digital media wherever they are 7. Jack Warner once refused to let TVs be seen in WB movies cause TVs were going to kill the movie biz 8. People ultimately will want a mix of linear broadcasts and personalized interactive media 9. TVs in back of cabs is a bad idea 10. During the first 5 yrs. of TV, Cable and Consumer Internet, the legitimacy of the business models were questioned. Personalizing a broadcast for yourself. Kinda like TiVo, but all the things I want to see are pre-assembled. Available in Real's GoldPass in a few weeks. Session Questions Q: what's most important? A: Eric: don't make people download it, and keep in mind broadband users who'd have a really good experience. Don't target everything to lowest common denominator. Targeting ads to market segments is of huge importance. Average stream length is 30 minutes, so people tend to watch it longer that other web content. Q: how long do viewers stay with clicked thru content? Do they return to previous page? A: Eric: we only measure click-thru rate, not duration. We'd like to work with advertisers on this. An aside: people don't realize that pictures are click-able... they kinda only click on blue underscored links. Streaming ads have a much higher click thru rate. Q: Panelists what's your future look: A: broadband in the home; IP based delivery of media is something that people will `get;' 1) always-on broadband 2) recovery in boom-bust ad cycle 3) increase of people watching internet and increase in time spent there 4) huge rise in democratization of content - community home pages, average user able to create things with digital cameras; explosion in content, variety, players Q: what big players have made huge commitment to streaming? A: NBA, MLB, ABC The advertisers are driving this. FinanceVision is by far the biggest video stream on the internet. Entertainment industry learned from VHS, and they're all over the Net. BBC says News and Sports are drivers in the UK. 4:00PM - 5:15PM The Predictions Will media on the Net overtake traditional broadcasting as the platform of choice for consumers? Will traditional broadcasters offer up their fare on multiple platforms? How much interactivity do consumers need? These are just a few of the nagging questions for which we have no answers. But, the broadband highways are being built and the trials are set to begin. The answers will come soon. It may be a rough ride for some - will the trip be worth it? What is driving this technology and how will it affect your life and your business? Panelist(s) Paresh Shah Chief Strategy Officer, Cidera, Laurel, MD Media and the Internet: Predictions 1. There is NO streaming tsunami about to hit us get out of the boats, but keep your waders on 2. It's about the Business Model (and no, you're not stupid) content providers will drive the train 3. I want my MTV (and will continue to want it) just taking traditional content and moving it to digital won't get it. People still want tradl. broadcast 4. NAB will not be renamed NAI in the near future Interactivity is just a component, broadcasting is where we need to focus enhance, not drive it 5. Exploring strange new worlds and frontiers? Get on board the starship Enterprise. Need a framework for Business Models 6. Don't get wild about wireless streaming. It's not going to happen in near or medium term. Focus on core: terrestrial internet 7. It takes two (types of networks: a hybrid of terrestrial and satellite) to tango, HOWEVER 8. Abandon internet broadcasting at your peril! Hands-on experience to understand which technologies are emerging, and will fit your bag. Mike Rockwell, CTO, Avid Technology Inc., Tewksbury, MA Nitty Gritty Reality of Predictions at Avid, we help people get their assets out to make money Making, Managing, Moving Media: MediaNet IP Multicasting a lot of the Internet is not multicast enabled, requiring edge servers The situation Today * Overnight pervasiveness * Rate of internet adoption 5x TV Hurdles * Mgmt: DRM * Distribution: QoS quality of service significant issues, last mile rolling out slowly * Display: consumer appliances not yet available TV dominates for `lean back' entertainment, PC primary `lean forward' interaction Progress in all areas * Subscription MusicNet's new svc., VOD NBA webcast * QoS Triligent Cluster equipping CDNs w/turnkey Today's Goal * Market traditional media on-line web as amplifier of broadcast media * Capitalize on 1:1 advantages * Target affinity groups Tomorrows opportunity * killer app will be G3 wireless: personal communication devices will open many new opportunities * smart content: tomorrows content will need to be smart enough to tailor itself to the consumption medium and the customer * consumption appliances: make consumption of broadband based media a more TV like experience Tom Rogers, Chairman and Chief Executive Officer, PRIMEDIA Inc., New York, NY Founder of CNBC I sat thru the last panel watching demo after demo not come up on laptops and thought I was in the past. Trying to project even a couple of years out will be at least 50% wrong. Top Ten Tips (predictions) 1. Everything changes when you have home-court advantage - when the broadband world can play out on the TV (as opposed to playing on a PC) 2. If you're thinking in terms of channels, stop thinking. Trying to recreate the analog model in digital mode won't work - not re-createable. 24 hour, 7 day channels not economically viable 3. If the (internet) business isn't integrated into your current cost structure and revenue base, you're likely to fail. 4. If time shifting or convenience of viewing is all you have to offer, devices will do that anyway, so think content. The marketplace will provide ample technology to do that. 5. The video world has not scratched the surface in terms of the choice that print produces for users. 6. Advertising-only models are unlikely to work. We see it on the internet time and again. In broadband, as you get `nichier' it won't be healthy. 7. In deriving subscriber fees, the biggest issue will be cable broadband vs. internet broadband distribution. 8. As content offerings get nichier, be sure you are serving passionate users. Truly obsessed audiences are required for subscription fees. 9. Learn what endemic advertisers are, the mass-market brand advertising will not support these offerings. 10. We now own Paul Kagan Associates so whatever we say has to be right (but you better subscribe to a few newsletters to be sure). Graeme Weston, President - US Fantastic Entertainment, The Fantastic Corporation, Santa Monica, CA Last year I spoke about a new medium emerging: Data Broadcasting. This year, we're a lot closer. Combines internet search engine with traditional broadcasting. A TV-like experience. Showed a demo of NFL game, includes stats, purchase of apparel, learn the game text - read up about a field goal, with audio instruction of rules of game and animated clips of a field goal. Switches language. Four key factors control your ability to deliver content 1. Storytelling 2. Technology consider using IP broadcasting, taking a single stream and attaching hyperlinks still a 1:many model, just like traditional broadcasting 3. Management real revenues 4. Revenue drivers: I disagree with Tom at PriMedia. It's not only because of the individual content properties. Look at what's under the big tent, not the side shows. Major brands drive the revenues You broadcasters are closer to the future than you might think. I contend that the challenge is to add a viable search engine to the broadcast stream that's already working for you. David Woodrow, CEO, Qwest Digital Media, Denver, CO formerly with Cox Communications B2B is our primary focus. News assets are the first that come to my mind. Media Mining and the Future of News Broadcast challenges * More news outlets * News breaks at Internet speed * Massive amounts of content - much created by amateurs with digital cameras Digital assets store, protect and access this rich media content QDM Producer: search by keyword, graphics and other criteria; search transcripts of speeches More digitized media * More cost effective to digitize existing content * New, more valuable media will become available * Broadcasters will increase the quality and creativity of their programming Consumers as `Producers' * Consumers will choose the content they want to see and when * Access to the same news outlets as broadcasters * Think about the MyYahoo! Model for news The future * Will change the way we use this content * Consumers end up being their own producers Q&A: Q: what happens to network affiliates? They don't own the brand or the content, they're like a insurance agent just re-selling it. A: Tom Rogers: Networks don't own a lot of the content either. The real advantage of local TV stations is that they cover what's happening locally. Satellites push this out to the world. Local video is probably the least mined area of all. However, there are union and rights issues yet to be resolved. 5:15PM - 6:00PM The Need for Speed In order for media on the net to become widely accepted, we need to dispel the concept of postage stamp size jerky images. The experts claim that speed is what we need to take Internet media into the mainstream. Cable modems, DSL and broadband wireless are emerging - but is this enough to satisfy consumers' needs? Panelist(s) Pierre Bouvard, Executive Vice President, The Arbitron Company, New York, NY Jason Hollins , Director of Internet Research, Edison Media Research, Somerville, NJ Larry Rosin, President, Edison Media Research, Somerville, NJ Interactive TV and Its Impact on the Web Apr 26 2001 9:00AM - 10:15AM The Venetian 701 AIP Interactive television promises to entertain and inform audiences where today's Internet cannot. Its speed and reliability will give users a new set of expectations for the Web and how content can be delivered. Find out how faster throughput, wireless devices, and new standards will potentially affect your Web site and what you can do to be prepared for the next era of content delivery and digital asset management. Partner: Association of Internet Professionals Moderator(s) Jason Brewster, Executive Vice President, Melia Design Group, Atlanta, GA Early 80s saw the first view of iTV: Cube systems iTV promises to revolutionize TV, session should have been titled: How Web will Change TV Could go two ways: open up TV, or follow an AOL model of a `walled garden' On the board of AIP. Panelist(s) David Limp, Exec Vice President and Chief Strategy Officer, Liberate Technologies, San Carlos, CA Spent 9 yrs. at Apple doing PowerBook You are our most important audience. Your create and produce the content. iTV's been around a long time. Much of it was based upon homegrown technology, created standards problems. Our platform is 100% based on Java, JavaScript and HTML - open standards. Content is what made color TV successful: Bonanza in color, shot on 35mm, is what drove color TV to mass market. What happens when open standards doesn't happen? Sky vs. TeleWest in the UK. Sky is closed (50 apps delivered to consumers there), TeleWest is open (200 apps delivered). Sky has proprietary tool set, TeleWest allows DreamWeaver and other mainstream (open) tools. Anup Murarka, Vice President, Strategy and Product Marketing, OpenTV, Mountain View, CA Came from Spyglass 14 mil consumer settop boxes in use, 2mil new units shipped every quarter. Key aspect of what we've learned: content drives usage. As you reach critical mass in an audience, that accelerates more usage. Spending more time playing games, ecommerce, etc. OpenTV made a strategic decision in late 1999 to support HTML and open standards. In 1996 we allied with Spyglass in creating web browsers for TV. Conclusions * Interoperability: content authors need compatibility between browsers to avoid fragmentation. * The web or internet pages on TV aren't that compelling. Very few deployments every reached much market penetration. Those successful integrated the web tightly in the TV experience * Getting to the mass market to create ubiquity is critical. Lots of hard work and heavy lifting needs to happen in the infrastructure. Broadband is key. Stephen Necessary, CEO, PowerTV, Norcross, GA Came from Scientific Atlanta, Antec, P&G Started July 1994, focused on interactive cable since then. Open standards our hallmark: pJava Expansion into applications HFC TV email svc., first commercial VOD, selected by Videotron for iTV Strategy, two pronged 1. System software: focus on real time two way cable operating systems; focus on open standards middleware HTML and PJava 2. Applications: open platform enabling third parties; cable-centric PowerTV apps; business management tools Applications Focus on two areas 1. Core cable enhancements: help operators run their base business; cost reduction, asset maximization; consumer satisfaction 2. Revenue expansion: video-related, transaction oriented, web-enabled (sofa-surf, sofa-mail) Key accomplishments * System software: over 7 mil OS shipped, 25 bill hrs of operation * Applications 500k VOD customers... The web isn't coming to TV, it has already arrived. But yes, it still changes everything The five year view is clearer than the five month view. Robert Yamashita , PricewaterhouseCoopers, MCS, Los Angeles, CA I agree that the web will have more influence on TV than vice-versa. Strategic Issues * How people will behave in the transition: * web is personal, individual, usually in the den * shorter viewing, less than program length TV is group, in Living Room * Longer viewing, typically hour or two Implications of behavioral shifts needed for iTV Main purposed of viewing Selection content Viewer engagement Viewing dynamic Viewing persistence on one program need shorter pieces for viewing iTV Personalization vs. Privacy Factors influencing iTV's evolution Us iTV market currently favors infrastructure players Satellite companies will lead in deployment of iTV infrastructure Present Landscape: How digital assets make it to the iTV medium. Necessary: the US is lagging. Systems and networks are being deployed, but must build on IP network already in place (the Internet). Dramatic changes are needed to do this. Currently this transition is under-staffed by a factor of 10, using Cox Cable as an example. Foundation is being laid, there are some early successes. Murarka: Tool kits to be used for deployment: the most common devices in use are TV, PC, cellphones. Plumbing that the US continues to build out is based around the PC. Also, companies are building their own tools to address these three devices. 20-40% incremental cost being experienced to port from first platform (device) to the next. This means you have to make a choice: simplistic interface vs. elaborate investment. Limp: Satellite is a unique broadcast infrastructure. Huge footprint. First iTV implementations have been a 1:many broadcast model. CPMs go up when you go 1:1 model, truly interactive. DirectTV puts DSL on the back end of their satellite distribution system. Yamashita: size of pipe dictates what you can do. Control and complexity are warring elements in iTV. Intuitive interface will be resolved by open standards. Future Landscape: How will iTV impact the web, or vice-versa? Who's going to pay for it? How will TV change? What do consumers perceive as reality? What device do they go to for what? Compelling entertainment does not exist in the web environment, nothing like on TV. Is iTV the answer? Murarka: Emergence of standards: they've been around a long time. I.e. XML has been around a long time, but there's problems with it on TV. Most companies use databases, not HTML. Cost: while CPMs have dropped, companies with compelling content, able to reach a mass market, are getting more traffic as smaller players go away. Technology and Economics are showing growth. Limp: The internet's model of "let's buy some eyes and figure out how to monetize them later" is opposite of TV's approach. TV already has the eyeballs. Find efficiencies. Things iTV brings is to reduce churn (losing a subscriber). Ways: the Internet brought us great content and community. Killer app was communications. Instant messaging along with Fashion Emergency. Leveraged everything the IP network brought. Yamashita: Communications, content, commerce - in that order - is how we leverage the transition to iTV. Issues, Critical Path of iTV: 30 mil plus deployments of iTV exist, but what are critical issues? Show of hands: How many use iTV? No hands How many use the Internet? All hands raised. Limp: we need to slowly introduce iTV to the consumers. Localized weather, interactive program guide. Chicken and Egg scenario: in Europe, Murdoch gave away settop boxes, and iTV exploded. Content providers could give away content in the US to kick start this. Sopranos drove HBO subscriptions into the stratosphere. Maybe next year they can implement simple interactivity. Yamashita: involvement w/MPEG-4 initiative taught us that manufacturers and content providers need to come together and decide upon some simple applications to implement. 3 Ps Personalization, Privacy, Piracy need to be addressed The user experience and the killer app must be a platform which is flexible to allow content creators to create the killer app. Necessary: standards in the near term won't solve implementation of interactivity. We're a long way from making that happen. 11000 cable headends exist in North America with NO standards in place for interoperability. Challenges are very significant. Integrations issues must be addressed. Satellite and Cable competing for the consumer will drive the solutions. The competitive environment will solve it, as the technologies are in place now. Murarka: technical issues, consumer education, privacy: the 3 issues to be addressed. Q&A: Q: standards - OpenTV and Liberate are in Europe - in bringing TV and internet together. Nobody in Europe understands what you're doing with HDTV over here. How do you see standardization happening between US and Europe, since you're in both places? A: Murarka: MHP standard solution is being rolled out in Europe later this year. Limp: JVM Java Virtual Machine being delivered now (MHP is based upon JVM). If you're developing content around JVM now, you'll be OK, even though there will be content products available before settop boxes reach a mass-market in Europe. Yamashita: infrastructure must be in place first. Q: in terms of standards, the world regulations has not come up. What about `must-carry' rules of FCC? A: Limp: difficult in US because dust has not yet settled. In germany, MHP is a regulated standard, and you can't broadcast content not in MHP - you can do streaming video there. Digital TV will be mandated by law globally in the next 10 yrs. Reason is economic: they want to sell the analog spectrum off. Q: interoperability, in Europe, we have clearly defined MHP specs. But a US content provider has no clue. A: Yamashita: There are 400 different metadata dictionaries. This is ridiculous. Every metadata package is XML based. Interoperability islands will exist first, then it'll go global. Business Development in New Media Apr 26 2001 10:30AM - 12:00PM The Venetian 701 AIP Business Development has taken on a critical role in the growing of Digital Economy companies. This session will look at the traditional role of sales and how the lines have blurred between sales and business development. It will also examine the many types of strategic and operational partnerships that can have a profound effect on a company's growth. Learn ways in which traditional and Digital Economy companies can work together to leverage each other's expertise and inherent advantages from this panel of representatives from traditional and new media companies. Partner: Association of Internet Professionals Moderator(s) Andrew McGibbon, CEO, MarketDoor, West Milford, NJ What IS business development? Means different things to different people. How has it changed in the Digital Economy? From the audience: * KLAS-TV (local CBS affiliate): Driving traffic to our internet products, traditional sales role * Univision (LatinAmerica TV net): Strategically create a business selling model, alliances Q: How has the downturn in the economy affected your clients? How has the net benefitted your clients? A: the fervor has changed. Now, people are back-peddaling to figure out what is their core business, and how can they use the internet to drive their core business. Panelist(s) Brad Galinson, VP, Business Development, HSN, St. Petersburg, FL To figure how to grow intelligently. Sell more things to more people in more distribution channels. Leverage our existing channels. Watch TV, call an 800 number, buy something. Or go to HSN.com and buy something. Much easier to click a `buy' button on their interactive TV. Trying to figure that out. 50% of HSN buyers never bought from just the TV show, but they found out about HSN.com from TV because we do no advertising of that except on the show. We've had poor traction with banner ads. We've dabbled in it, but haven't figured it out yet. You have to ask `does the internet fit into our core business?' What do we want to do, and how do we do it? Ed Sharpless, President/ CEO/ Founder, Sullivan Park, Los Angeles, CA An eBusiness development firm, specializing in B2B We empower our corporate customers to bring their products into a new sales channel. There is NO digital economy, there's only one economy. There's only one business out there - trying to make money selling something. The Internet is just another distribution channel. To KLAS, your core business is selling advertising, and that's been shown to not work on the internet. So how do you make money with the internet? Is it too big a departure from your core business? Q: is the anything specific you guys have developed? A: Yes, software development thru vertical markets. StoreBuilder is our product, it's a tool to get businesses online, and we partner with banks, other businesses, which have a large subscriber base. 80% of small businesses will move online in the next few years. This is a huge opportunity for our business. Pillan Thirumalaisamy, Executive Vice President, Co-Founder, Guidance Solutions, Inc., Marina del Rey, CA an internet development firm We generate new business for our clients. We help company seize opportunities and make money. Used to be how do I make money on the net? Now it's how do I solve problems with the net. We provide practical applications to solve infrastructure problems, become more efficient, spend less money, cleaning up messes. That is what the market is asking for these days. They want help figuring out problems with specific areas. Television Management Conference: Facing the Realities of the Digital Television Age Roadblocks and mandates, dot.com growth and layoffs, target and mass marketing, free and pay-per-view, or clicks and bricks retailing, these contrasting issues could - or should - affect many choices confronting television decision-makers today. The NAB Television Management Conference will bring together "in-the-know" professionals to examine, cross-examine and determine marketplace realities that will help operators set practical, short-term strategies and more defined long-range goals for their stations. Over-the-Air Digital: Crossing the Finish Line! Apr 22 2001 1:30PM - 2:45PM Las Vegas Hilton Pavilions 1-3 Will your station be up-and-running in digital by the 2002 deadline? Is 8VSB the definite plotted course for the future? Should fans root for change when little digital programming is available? What are the rules of the game and why should they be followed? The first few laps of the digital race are completed, yet some big hurdles still remain. Take a breather and hear from our panel of digital experts on pending technical, regulatory and developmental issues that are challenging your transition team. This session will help you finalize your game plan, increase your stride and glide over the finish line. REALITY: Only a short time remains for broadcasters to fulfill their FCC transition mandate. Moderator(s) Richard Wiley, Partner, Wiley, Rein & Fielding, Washington, DC Panelist(s) Lynn Claudy, Senior Vice President, NAB, Science & Technology, Washington, DC Paul Karpowicz, Vice President of Television, LIN Television Corporation, Providence, RI Joseph Kraemer, Consultant, LECG, LLC, Washington, DC Robert Pepper, Chief, Office of Plans & Policy, FCC, Washington, DC Valerie Schulte, Legal & Regulatory Affairs, Washington, DC Gary Shapiro, President & CEO, CEA, Arlington, VA `Must Carry' and `Re-Trans' were among the issues discussed. But mostly, this was a panel of high-powered attorneys, ceo's and bureaucrats arguing about the rollout of Hi-Def TV. It doesn't sound good for HD being imminently available (hell, KC only has 1 station currently broadcasting digital, KCPT ch.19). Not.com: Should Advertisers Reboot? Apr 22 2001 2:45PM - 4:00PM Las Vegas Hilton Pavilions 1-3 One of the great promises of the digital age is that advertisers who include online advertising in their media mix will know exactly how many people view each ad...measurable, quantifiable, exact marketing. However, the spurning of online ads in recent months may signal that online advertising is not clicking. The Television Management Conference will link together financial, Internet, advertising and broadcast entrepreneurs to discuss whether this is good news or bad news for over-the-air broadcasters. Just a few of the contrasting issues slated to be turned upside down and around by this golden group include: * Sweepstakes have a very high click-through rate. * Major advertisers do not - and will not - have full web strategies. * Revenue projections for online advertising and e-commerce have substantially been downgraded. * Online advertising doesn't work but e-commerce does. * Customers can't distinguish between Web content and online ads. * The Web is perceived as a cold medium while broadcast television is viewed as emotional. * Almost all (99%) customers do not click on an online ad. * Only a few (.01%) Web sites generate revenue from advertising. * The Internet is largely crafted on the model of television where free shows are paid for by advertising. Lynn Claudy , Sr. VP Science & Technology, NAB introduced Moderator: Victor Miller , Managing Director, Bear Stearns 1. Local TV broadcasters are seeing one of the worst TV advertising periods in history. 2. Advertisers are constantly seeking new ways of reaching customers: what choices are they making and likely to make to use the internet toward this end? 3. How are consumers spending time on the internet, and what do they want? 4. Does local have advantage over national advertising? Panelists: Myer Berlow , Pres. Interactive Mktg, AOL-Time Warner, formerly w/McCann Erickson The fundamental thing that people miss is that there's no reason the consumer wants to be interrupted - they want to interact when they want to interact. The marketer must integrate his ad message into the content for the ads to work. In-context messaging is step one. Leave the choice of what info to provide up to the consumer. OnLine ad dollars, ($3.5 bill/yr.), is a different paradigm. It's about integrated communications, not cost per thousand eyeballs. To look at it as a cost per click misses the point. Measure of the strength of the medium of the internet is convenience - what is the easiest way to get your weather, sports, news. Most money in marketing is spent in yellow pages, classified ads, in stone-age media. Local broadcasters should target 25% of that ad revenue. How do I get a better share of the classified ad business? Get out of the commodity marketplace. It's spiralling continuously down. There's a difference between a vision and a hallucination (I grew up in the `60s and know the difference). Many failed internet adjuncts to traditional business were hallucinations, not visions. They were staffed by people expendable to the core business (possibly because they were hallucinating), and the internet divisions were never properly evaluated, executed or prioritized. When they failed, excuses were made like `Oh well, it was never our core business anyway.' Providing straight information is part of the content, though it's not currently called content. The internet is about communication, and that's content. What we are seeing in the next 5 years is TV becoming interactive. Convergence means that the product you're now producing becomes something that consumers can respond to. Look very carefully at what constitutes content. David Moore , CEO, 24/7 Media Almost 99% of consumers do not respond to on-line ads. How do you respond? Banner Ads: they still have a 2-5% product recall impact, even though they may not get clicked on. Banner ad is still an experience that impacts the consumer. Because the internet allows for an accountability, measurement, that trend is pervading the advertising industry. 2. All various media, radio/TV/internet/print, are still evaluated on a cost/thousand basis. Convenient content, information on demand, is the killer app that migrates into radio, TV traditional media. It becomes intermingled with traditional content. Mayann Schulze , Exec Director, Frank N. Magid Associates, Inc. It's about marketing communications, not advertising. Context is key to reaching a consumer who's receptive to your ad message. Creative approaches used to design ads needs to be very action oriented, which piques curiosity. Give them a reason to explore further. The local broadcast industry has built their businesses on efficiencies. The internet medium is instead about experimentation. Need to learn how to learn again. Broadcasters have a tremendous ability to drive customers to their websites. But broadcasters usually don't know how to provide viewers who come to their websites with information that will bring them back to their website. Consultative Sales: become an expert in reaching local customers for local businesses. Mark Zagorski , Exec VP, WorldNow Exclusive sponsorships within niche areas on a website is more effective than a generic banner ad. Online advertising has only been around 5 years. There hasn't been a lot of creative advertising on the web yet, but it's still evolving. On-line / on-air dollars are coming from direct mail and yellow pages. Leveraging broadcast dollars to lower cost-per-lead, using internet forms to generate qualified leads. 1. Broadcast has always been able to deliver a huge audience, but internet adds ability to gather direct-marketing type info. The value proposition for local broadcasters is the strength of their local brand. Television Luncheon Apr 23 2001 12:30PM - 2:15PM Las Vegas Hilton Barron Room Hosted by Ben Tucker, NAB television board chairman, Fisher Broadcasting Inc and Grace Gilchrist, TVB board chairperson, WXYZ-TV/Channel 7, Southfield, MI. TV decision makers from across the country will raise their glasses to Broadcasting Hall of Fame inductee, Ted Koppel, principal on-air reporter, interviewer and managing editor of ABC's "Nightline". Distinguished Service Award [white.jpg] Margita White Margita White, retiring president of the Association for Maximum Service TV (MSTV) and former FCC commissioner will also receive NAB's "Spirit of Broadcasting" award for her many years of general leadership and lasting contribution to the broadcast industry. Only 5 times has NAB presented the Distinguished Service Award. But this year, we're presenting two awards. My grandmother served in the Swedish Parliament in the 1930s. She was my inspiration. Broadcasting Hall of Fame [koppel.jpg] Ted Koppel Years ago, James Michener got a telephone call. The caller said "Our organization has voted you the greatest living American author." After checking his calendar, Michener said, "I'm terribly sorry, I just can't make it on that day." The caller replied "Well, can you think of another greatest living American author?" Michener said "I dunno... Mahler, or Vonnegut?" The caller said "No, we already tried them, and they can't make it either. " So, did NBC and CBS dump out? Fox dumped out? So it's down to Donnelson and me, anyway, right? Another story: Nixon was taken to the Great Wall. The pool reporter for NBC, Tom Jarrel, asked Nixon, "What do you think about the Great Wall?" He said "Well one can only say, upon looking at this wall, that this is truly a Great Wall." On the plane ride back, I wrote a song he should have sung: "It's a grand only wall, it's long standing wall..." Then Ted Koppel sang another song expressing his feelings about being inducted into the NAB Hall of Fame, set to the melody of "My heart belongs to daddy..." It was pretty funny. Keynote [glaser.jpg] Rob Glaser, chairman and ceo, RealNetworks will deliver this year's keynote address. Since its inception, RealNetworks has played a pioneering and leadership role in media delivery over the Internet. Join us in adding more memorable moments to the history of television! Sponsored by Petry Media. My perspective on the two worlds that are coming together. Economic The Economic elements and the Strategic elements. The economics, in spite of the stock market bubble that burst, gives us a lesson. Our business has always had a mix of revenues. On the internet, there's no reason a provider can't furnish both revenues from subscription and advertising. We've seen substantial growth from our new `GoldPass' service. Strategic We're moving into a world where four types of programming exist: * Personal: custom video highlights a MLB website that's customized to the individual, available in a month or so. The ability to give people not only what they want, but where they want. Nokia Personal Communicator plays video clips, it's a wireless phone with a TV screen, out in Europe this summer. * Local: Traditional realm of broadcasting. Well established model in 60s and 70s. In 80s and 90s, with advent of cable and satellite, we saw changes. Now, the internet is both local and global. This medium lets you connect more deeply with your customers. New affiliation models. Websites that have national presence hook up with local stations to offer a perspective that hits customers where they live. * National: * Global: I salute you, the local broadcasters, for your commitment to Public Service. I look forward to PSAs that span the local thru global spectrum. Because of your inspiration, I commit RealNetworks to a billion dollars toward Global AIDS research and treatment. Research states that people don't care about global issues, but my sense is that something's going on out there. We can raise the awareness with the reach of our new medium. We're getting into one world here where we can span personal, local, national and global interests. Radio Management Conference NAB2001 features the Radio Management Conference. This year's program features a wide variety of events and sessions especially for you. You won't want to miss it! Topics include; creating effective radio commercials, the art of voice-tracking, streaming, DAB, satellite radio, new technology, Web sites that really work, the small market radio idea exchange and more... Producing Effective Radio Ads: The New Bag of Tricks Apr 23 2001 10:45AM - 12:00PM Las Vegas Convention Center N238/N240 Technology has dramatically increased the "bag of tricks" production staffers have at their disposal. However, the basic challenge of producing advertisements that grab attention and get inside listeners' minds has not changed. In this session, hear the results of a four-year research project on the effects of specific radio production features on audience attention, emotional response and memory. See Handout from this session Moderator Dirk Freeman, Director, SteeleBoy Productions, Denver, CO dirk@Steeleboy.com In radio for 18 yrs. His Denver station does 4000 reads a month. This session started with a 30 minute discussion of the scientific study conducted by Dr. Bolls, Dr. Potter. Panelists Robert Potter , Ph.D., Assistant Professor, College of Communication and Information Sciences, University of Alabama, Tuscaloosa, AL rpotter@ua.edu Three scientific steps to Super Spots 1. Demand Attention Two different types of attention, and how to combine both into a spot * Controlled Attention: copy engages controlled attention, ads targeted to psychographics * Automatic Attention: production engages automatic attention, the listener can't help themselves from paying attention to something new in the environment 1. Write Smart 2. Paint the Picture The Orienting Response * What is it?!?! * Automatic attention allocated to novel or signal stimuli in the environment * Indicated by: * Short-tern decrease in heart rate * Short-term increase in skin conductance (palm sweat, across 3-10 sec) * Redirection visual attention Demand Attention !! Tools from the `bag of tricks' The study looked at each of these: 1. Voice changes 2. Production effects 3. Jingle onsets 4. Sound Effects 5. Music onsets 6. Silence How do we know? Study 1 Page 2 of handout shows heart rate based upon stimuli. The 0 point in time is when the event occurs. Be VERY Demanding * Classic OR research shows habituation * This doesn't seem to happen in media * ... How do we know? Study 2 * Focused on one feature - voice changes * Varied the number of them * Measured physiology around 6 of them: heart rate, skin conductance Memory Effects : does memory of the ad go up? * Recognition of auditory `snippets' is increased by more voice change levels * Free Recall of messages also increased " " " * Conclusion: memory increases " " " Paul Bolls , Ph.D., Assistant Professor, Edward Murrow School of Communication, Washington State University, Pullman, WA pbolls@wsu.edu Writing the copy smart , around production effects, using The Magic Window It's cool, but is it really effective? When you demand attention, say something important The orienting response gives you a `magic' window to get information into memory Where is the `Magic' Window? * Cognitive system temporarily OVERLOADS immediately after structural feature * Humans have limited cognitive capacity * Production features can `overload' cognitive capacity * This causes memory of message content to suffer * Magic Window opens 3-6 seconds after feature * Production feature elicits an orienting response * Cognitive capacity is temporarily overloaded (approx. 3 seconds) * Magic Window opens while automatic attention is still high (approx. 6 seconds), after which a conscious decision to `tune-out' occurs Steps to Writing Smart * Identify the most important copy points * Accentuate production with `bag of tricks' * Place important points 3-6 seconds after structural feature * Avoid placing important points immediately after structural feature, because the brain `dumps' short-term memory to handle the `what's new' structural feature. Paint the Picture * Make your listeners `see it on the radio' * Messages that use high imagery lead to: * `visual' processing of the message * increased attention (controlled attention) * better memory * better attitudes toward spot & client * How to `Paint the Picture' * Descriptive Copy * `Imagine you're on the beach...' * use of Sound Effects (but remember, Write Smart) How do we know? Study 3 * 45 subjects * 24 award winning ads * measured: * memory * secondary task reaction time * attention * attitudes Engaging visual mental imagery * high imagery ads make listeners `see it on the radio' where the heart rate is higher during hi-imagery ads vs. lo-imagery ads * memory is lower for hi-imagery ads, as the brain is busy processing visual imagery. Simultaneously processing visual images reduces memory of content. Visual processing makes it easy Secondary task reaction time: visual processing makes remembering easier, because: High imagery ads increase listener's attention: you have to work harder, but the brain is more engaged - has more cognitive resources on-line High Imagery ads lead to favorable general attitude " " " lead to favorable claim attitudes more credible, trustworthy " " " are more memorable Painting the picture is important for you audience. How to "Paint the Picture " (re-cap of above) * descriptive writing * direct instruction to `imagine' * well placed sound effects * sfx evoke an orienting response so remember to write smart! More Important than `Bag of Tricks' * technology provides everyone with `cool tools' * new bag of tricks: * understanding what tools do congnitively to the audience * using them wisely to accomplish goals of copy * continue scientific testing Beyond this, 5pm drive time placement maybe isn't the best time-slot for hi-imagery radio ad. Consider what environment the audience is in. Automatic Attention vs. Controlled Attention: Rob studies Automatic, Paul studies Controlled. Conclusion: structurally complex ads are more memorable. Q: Silence as a prodn. value? A: Orienting response can be evoked by anything different, including silence. Q: DR - Direct Response studies? A: Not yet. Memory research can figure into play here. Any kind of memory hook can help. Measuring people's purchase intention is big in marketing studies. It was higher in hi-imagery ads we studied. Most of the things we've been talking about are biological responses, at least that's what we studied, because they're easier to quantify. Rob: If you don't get their automatic attention, you're not going to get a response. SFX, if used in moderation (to avoid dulling, overloading), create a 6 second window for effective communication. Limit to 4 times in a 60. And what do I do with that 3 seconds immediately following a structural feature? Write smart, just strategically switch words around. Q: does repeated plays of same spot reduce or increase effectiveness? A: humor seems to wear out on repeated plays, after you're already gotten the joke, you tend to tune out the entire spot on repeated plays. DAB: How Soon Is Now? Apr 23 2001 1:00PM - 2:15PM Las Vegas Convention Center N238/N240 Do you want to know what the big news is in digital? This information packed session will give you a status update on iBIQUITY's progress, how soon receivers will be on the consumer market, and how they plan to compete with the SDARS companies. Plus, we'll open the floor for you to ask the questions! Moderator(s) John Dille, President, Federated Media, Elkhart, IN Panelist(s) Bob Struble, President/CEO, iBIQUITY Digital Corporation, Columbia, MD Satellite Radio: The Rest of the Story Apr 24 2001 9:00AM - 10:15AM Las Vegas Convention Center N238/N240 What impact will satellite radio really have on the industry? Is it a fad? Or, as its proponents claim -- is it going to become to Radio what cable and DSS have become to TV? Presenter(s) Bishop Cheen, Director, First Union Securities, Charlotte, NC Drew Marcus, Managing Director, Deutsche Banc Alex.Brown, Greenwich, CT Radio & New Technology: A Consumer's View Apr 24 2001 2:00PM - 3:15PM Las Vegas Convention Center N238/N240 What do consumers think about the new audio technology that's hitting the stores? Find out what's moving in on the marketplace and how satellite radio receivers, MP3 players, wireless Internet appliances and other devices will affect Radio -- as we know it. Moderator(s) Marcia DeSonne, Director, Technology Assessment, NAB, Washington, DC Panelist(s) Tom Campbell, Corp. Director of Home Entertainment Centers, Ken Cranes Home Entertainment Centers, Rancho Palos Verdes, CA Ralph Justus, VP Technology & Standards, CEA, Arlington, VA Jay Srivatsa, Principal Analyst, Gartner Dataquest, San Jose, CA New Media Weekend Workshop - Track I: Business of New Media Apr 21 2001 10:00AM - 5:00PM The Venetian Ballroom G This two-day weekend workshop kicks-off the NAB2001 New Media Professionals Conference with a number of informative panels covering a myriad of issues related to the realm of New Media. Tier One Network Partner: Tier One Network Moderator(s) Linda Thurman, President, NTV: The Television Cooperative, Los Angeles, CA 10:15AM - 11:00AM Keynote Doug Ivanovich, CEO Convergent Media, Humanicom 11:00AM - 12:00PM Concept and Development New forms of content are emerging that are only possible through interactive delivery systems - Internet and enhanced television. Certain audience segments are foregoing tradition television viewing to spend more time on the net. Will you lead or follow your audience into the interactive experience? Panelist(s) Jody Brightman, Mindshare International, Malibu, CA Anna Marie Piersimoni, Associate Director, New Media Ventures, AFI, Los Angeles, CA Pamela Smith, President, Mythworks, Hollywood, CA 12:00PM - 1:00PM Intellectual Property Rights How are we dealing with the unique ownership and control issues of New Media? Copyright questions of repurposed content are only a prelude to complex new issues of original interactive content. Who owns the content when the audience helps create it? What about constantly changing dynamic content? Panelist(s) Keith Boesky, CEO, Boesky & Company, Pacific Palisades, CA Christiane Hile, Director, Business Development, Firstuse.com, Inc. Benedict OMahoney, The Copyright Website, Los Angeles, CA 2:00PM - 3:00PM Production How are new production methods changing the entertainment industry? How do you budget a New Media project? What separates the professional from the amateur in digital production? Learn how you can capitalize on the changes. Panelist(s) Loreen Arbus, President, Arbus Productions, Los Angeles, CA Tim Considine, Producer, Considine Productions, Los Angeles, CA Willie Considine, Producer, Considine Productions, Los Angeles, CA 3:00PM - 4:00PM Distribution Digital distribution is gaining ground -- and air. Cable and satellite systems are changing the look and feel of television, and making local radio available worldwide. How is the change affecting producers and distributors? Panelist(s) Terrence Coles, Senior, Vice President, Content, Intertainer Don Janke, New Media Capital Scott Klososky, Vice President, Production, iBeam Broadcasting Corporation, Oaklahoma City, OK 4:00PM - 5:00PM Guilds and Unions New Media is only one challenge that organized labor is facing in a shifting job market. What are guilds and unions doing to keep up as globalization and computerization change the way we work? Panelist(s) John McLean, Executive Director, Writers Guild of America, Los Angeles, CA Bryan Unger, Western Executive Director, Directors Guild of America, Beverly Hills, CA Vance Van Petten, Executive Director, Producers Guild of America, Hollywood, CA Credits: Elements of this document were taken from www.nab.org/conventions/, as well as the NAB Daily newspaper published during the show, and presentations of moderators, panelists and keynote speakers, as indicated.