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  Navigation: Search Engine Guide Home Page > Search Engine News > Ask Launches New Blog Search Engine

Ask Launches New Blog Search Engine
Posted by Jennifer June 05, 2006

I had word last week from the good folks at Ask about the launch of their new blog search engine. Unfortunately, I was down for the count last week with the flu, and have yet to have a chance to delve into Ask's latest offering. The idea of an Ask run blog search engine is intriguing though, as I rely daily on Ask-owned Bloglines to help me read and manage my giant list of search related blog and news resources. It looks like I'm not the only one to see the potential benefit of an Ask run blog search engine though...Andy Beal over at Marketing Pilgrim has loads of great things to say about the service.

From Andy's post:

Using Blog & Feed Search via the Ask.com interface offers users a familiar feel and filtering options that are designed to help the user find the content they are looking for, without overwhelming them. Users can choose to search more than 1.5 billion indexed "Posts", over 2.5 million themed "Feeds" or narrow their search to around 7,000 mainstream "News" sites. If the standard "Relevance" sort option is not for you, Ask offers the opportunity to sort by "Date" or "Popularity"; the latter relies more heavily on Bloglines data to determine how many people are linking-to or citing a particular blog post. "The popularity sort is actually weighting the Bloglines’ subscriber information more heavily. The articles may be a little bit older, but it is probably more relevant," explains Ryan Massie, Senior Product Manager for Ask.com.

You'll also find quick access to drop-down menus for adding the blog feed to your favorite news reader (currently supporting Bloglines, Google, Yahoo, Newsgator, as well as standard RSS output) or posting to an online clipping service (such as Digg or del.icio.is). You can also save the link to Ask's MyStuff service and future options will include the ability to post to your own blog via services such as Blogger or Wordpress. "We’re going to take feedback after the launch and see what features are requested," said Massie.



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