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BayCHI-East talk

Designing for Revenue: Using Research to Fulfill Business Goals

Jared Spool

Date: Tuesday February 5th @ 7.00 p.m.

Location: Sibley Auditorium, 230 Bechtel Engineering Center
University of California, Berkeley

 

Talk Abstract: Web site designers tell us that they have thousands of ideas on how to improve their web site. But how do these designers determine which improvements will actually help the business achieve it's goals? New research from User Interface Engineering shows that careful measurement and observation can demonstrate exactly how this happens. In this presentation, Jared will show you how an e-commerce site can change its design to generate more impulse purchases. He'll demonstrate how designers can change the way categories are displayed to dramatically increase the site's revenues. Jared will also discuss how other types of sites can use these same principles to better achieve their goals.

About the Speaker: A software developer and programmer, Jared founded User Interface Engineering in 1988. He has more than 15 years of experience conducting usability evaluations on a variety of products, and is an expert in low-fidelity prototyping techniques. Jared is on the faculty of the Tufts University Gordon Institute and teaches seminars on product usability. He is a member of SIGCHI, the Usability Professionals Association, the Association for Computing Machinery, and the IEEE. Jared is a recognized authority on user interface design and human factors in computing. He is a regular tutorial speaker at the annual CHI conference and Society for Technical Communications conferences around the country.

About BayCHI-East: BayCHI-East is the East Bay arm of the BayCHI organization. The mission of BayCHI-East is to provide a forum for issues related to Human Computer Interaction for those residing in the East Bay and San Francisco. The talks will be held mostly on the Berkeley campus and occasionally at other locations in the East Bay. The talks are free and open to the public. For any questions about the organization and updates about events, go to http://www.baychi.org/bof/east/ or to http://sims.berkeley.edu/~sinha/baychieast.html

For more information contact sinha@sims.berkeley.edu

 

 

Directions to Sibley

 
Sibley Hall is located in Bechtel Engineering Center. The closest street access is from Hearst Avenue. Enter near the North Gate Hall (cross the street from Soda / Etcheverry Halls). From there, it is pretty much a straight walk to Bechtel Auditorium. There is no public parking available close to this entrance.  
   

The other way to get to Bechtel Engineering Center is to enter from West Entrance to the campus, near Downtown Berkeley. There are a number of public parking lots in downtown Berkeley. The BART station is in that area as well. Enter the campus at the corner of Oxford and Center Street. Walk past the West Circle, by the Moffit Library to approach Bechtel.

Parking in Downtown Berkeley

  • City of Berkeley surface parking lot at Oxford Street, Allston Way, and Kittredge. Enter from Kittredge.
  • City of Berkeley Center Street Garage, 2025 Center Street between Shattuck and Milvia Street (nearest parking to University Hall).

Other Information