#Atom RSS 1.0 RSS 2.0 Home Search Engine Marketing for Publishers: the art of being found online Unplugged in France with Monique Web Ink Now Using Web content to turn browsers into buyers Your email address: ____________________ Get email updates Powered by FeedBlitz My Photo My Squidoo Lens * [squidoo.jpg] Affiliations * [nsa_logo.jpg] * [Pragmatic.jpg] * [EContent.jpg] * [MBA.jpg] * [iAOC.jpg] * [newstex_orange_98x98.gif] Recent Posts * Hey Kids! It's The Web 2.0 Bullshit Generator (TM) * My Guerrilla Marketing Association Expert Interview - You are invited * Gobbledygook in UK news releases * The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006 * Jonathan Kranz in MarketingProfs DailyFix on the real way to attract a publisher's attention * Your best customers participate in online forums--so should you--a case study * Ignore message boards and chat rooms at your own peril - a case example: Sony BMG * Terrific new ebook - Colin Delany's Online Politics 101: The Tools and Tactics of Online Advocacy * Microsoft fixes the bugs in its marketing * Elevator ads? Here is some great data from a company that took the ride Recent Comments * Michael Stelzner on Hey Kids! It's The Web 2.0 Bullshit Generator (TM) * Daniel Waldman on Hey Kids! It's The Web 2.0 Bullshit Generator (TM) * Barry Graubart on The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! 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An analysis of gobbledygook in over 388,000 press releases sent in 2006 * Mike on Jonathan Kranz in MarketingProfs DailyFix on the real way to attract a publisher's attention * David Meerman Scott on Jonathan Kranz in MarketingProfs DailyFix on the real way to attract a publisher's attention * Mike Sigers on Jonathan Kranz in MarketingProfs DailyFix on the real way to attract a publisher's attention * Mike Sigers on Your best customers participate in online forums--so should you--a case study Categories * Advertising * Best Practices * Blogosphere * Business to Business * Case Studies * Cashing in with Content * Content marketing trends * copywriting * Corporate blogging * Corporate Wiki * ebooks * E-Commerce * Interactive Content * Long Tail * Marketing * New Rules of Marketing and PR * Non Profits * podcasting * Press Release Content * Public Relations * Research and Analysis * Rock Band Web Sites * RSS * Search Engine Marketing * Squidoo * Viral Marketing * Web Politics * white papers * Worst Practices * writing Archives * October 2006 * September 2006 * August 2006 * July 2006 * June 2006 * May 2006 * April 2006 * March 2006 * February 2006 * January 2006 About Powered by TypePad Subscribe to this blog's feed « Search Engine Marketing for Publishers: the art of being found online | Main | Unplugged in France with Monique » Name Your Game: Search Engines or Content Players? Great to see that representatives from three of the four biggest search engines are on the same stage here at the Buying & Selling econtent Conference. Yahoo is missing unfortunately. I was hoping one of the search guys would toss a pie at another, or maybe pull a stun gun from a holster and tazer the competition, but alas it is way too tame on stage. Jeff Cutler did a great job moderating. Moderator: Jeff Cutler, Chief Revenue Officer, Answers Corporation Speakers: Jim Gerber, Content Partnership Director, Google Cliff Hawk, Senior Manager, Business Development, MSN Search Content Acquisition, Microsoft Ryan Massie, Group Product Director, Ask.com Jim Gerber says that Google's philosophy is to be that of a switchboard. "We don't want to be content owners," he says. There are four primary initiatives for content creators at Google: Google News. Crawls freely available news on the web, but also closed content via subscriptions, Google Video: Google hosts content for video producers and other video content owners to have a platform to sell. Google Scholar: Also crawls freely available content and closed content via subscription. Will default to the primary publisher (using link resolvers). But the user can change affiliation if they have content from another source. Google Book Search: Free worldwide marketing tool for publishers. Like being able to browse books in a library. Publishers can go into the system and determine how to sell the books via partner program. Help users to know that a book exists and where to find the book. Goal is for publishers to sell the book. Google Model = Search > Discover > Buy. Gerber says that Google has gotten some criticism about this program. "But that this is a 21st century version of a card catalog, not a threat to publishers," he says. "One of the best things going for Google is reputation. We will never manipulate the search results." Cliff Hawk builds partnerships to acquire content for search on MSN. MSN will be powering Windows Live, merging the desktop and content. Will be re-branded to "Windows Live Search." According to Hawk, MSN is "best of breed programmed content experience." He says MSN is for people who just want some information but don't necessarily need RSS and search. MSN is launching an ad bidding service (similar to Google AdWords). In what seems to this blogger as a follow the leader strategy, Hawk says that MSN is also launching academic search and book search in the coming months. Ryan Massie builds all the vertical search product development at Ask. Ask re-launched a new site a month ago without "Jeeves" the friendly butler. Massie says that Ask has their own search engine (doesn't license one) and also acquires structured feeds of content. Market was confused because they thought the butler meant that actual people answered questions. National Language search is big. Sigh. I miss Jeeves. I want to get a collector's item Jeeves polo shirt. Maybe I'll check eBay. Ryan, can you send me one? Some great coverage from Buying & Selling econtent can be found on these blogs. Barry Graubart's Content Matters John Blossom's ContentBlogger Rafat Ali's Paid Content Shannon Holman's If you see something, Say something Posted by David Meerman Scott on April 11, 2006 | Permalink TrackBack TrackBack URL for this entry: http://www.typepad.com/t/trackback/4648055 Listed below are links to weblogs that reference Name Your Game: Search Engines or Content Players? : Comments Post a comment If you have a TypeKey or TypePad account, please Sign In You are currently signed in as (nobody). Sign Out Name: ______________________________ Email Address: ______________________________ URL: ______________________________ [_] Remember personal info? Comments: ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ Preview Post THE BEST OF WEB INK NOW * The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006 * Blogging my newest book - The New Rules of Marketing and PR - and you are invited * New complimentary e-book - The new rules of PR: How to create a press release strategy for reaching buyers directly * Something Is Very Wrong in PR Land * Guess what? Press releases have never been exclusively for the press BLOGS THAT LINK HERE * [Technorati.jpg] About David Meerman Scott * Help me write my new book: The New Rules of Marketing and PR * My blog -- www.WebInkNow.com * Download my complimentary e-book "The new rules of PR: How to create a press release strategy for reaching buyers directly" * My Squidoo Lens -- Web Content that Sells * All About Cashing In with Content * Complimentary e-book preview of Cashing in with Content * Complimentary tips and resources * buzz * consulting * speaking BOOKS I HAVE WRITTEN * David Meerman Scott: Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers David Meerman Scott: Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers * David Meerman Scott: Eyeball Wars : a novel of dot-com intrigue David Meerman Scott: Eyeball Wars : a novel of dot-com intrigue Blogs I Read * Michael Stelzner's Writing White Papers * PR Squared * ProductMarketing.com: Technology Product Management and Marketing Blog * Kranz On Copy * BlogWrite for CEOs * B2B Lead Generation Blog * Joe Wikert's Book Publisher and eContent Blog * Content Bridges * If You See Something, Say Something * Content Matters Books I recommend * Robert Scoble: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers Robert Scoble: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers * Debbie Weil: The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right Debbie Weil: The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right * Bryan Eisenberg: Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing Bryan Eisenberg: Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing * Brian Carroll: Lead Generation for the Complex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI Brian Carroll: Lead Generation for the Complex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI * Stephen King: On Writing Stephen King: On Writing * Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World * Jonathan Kranz: Writing Copy for Dummies Jonathan Kranz: Writing Copy for Dummies * Bill Stinnett: Think Like Your Customer : A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Bill Stinnett: Think Like Your Customer : A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy * Al Ries: The Fall of Advertising and the Rise of PR Al Ries: The Fall of Advertising and the Rise of PR