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BayCHI-East talk Designing for Revenue: Using Research to Fulfill Business Goals Jared
Spool Date: Tuesday February 5th @ 7.00 p.m. Location:
Sibley Auditorium, 230 Bechtel Engineering Center |
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Talk Abstract: Web site designers tell us that they have thousands of ideas on how to improve their web site. But how do these designers determine which improvements will actually help the business achieve it's goals? New research from User Interface Engineering shows that careful measurement and observation can demonstrate exactly how this happens. In this presentation, Jared will show you how an e-commerce site can change its design to generate more impulse purchases. He'll demonstrate how designers can change the way categories are displayed to dramatically increase the site's revenues. Jared will also discuss how other types of sites can use these same principles to better achieve their goals. About the Speaker: A software developer and programmer, Jared founded User Interface Engineering in 1988. He has more than 15 years of experience conducting usability evaluations on a variety of products, and is an expert in low-fidelity prototyping techniques. Jared is on the faculty of the Tufts University Gordon Institute and teaches seminars on product usability. He is a member of SIGCHI, the Usability Professionals Association, the Association for Computing Machinery, and the IEEE. Jared is a recognized authority on user interface design and human factors in computing. He is a regular tutorial speaker at the annual CHI conference and Society for Technical Communications conferences around the country. About
BayCHI-East:
BayCHI-East is the East Bay arm of the BayCHI organization. The mission
of BayCHI-East is to provide a forum for issues related to Human Computer
Interaction for those residing in the East Bay and San Francisco. The
talks will be held mostly on the Berkeley campus and occasionally at other
locations in the East Bay. The talks are free and open to the public.
For any questions about the organization and updates about events, go
to http://www.baychi.org/bof/east/
or to http://sims.berkeley.edu/~sinha/baychieast.html For more
information contact sinha@sims.berkeley.edu |
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Directions to Sibley
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