#Atom RSS 1.0 RSS 2.0 Home BSEC Panel: The Quest to Know Your Customers Jigsaw raises $12M Content Matters Occasional ruminations on the convergence of content and technology. My Photo About Email me * Sorry, you need Javascript on to email me. ______________________________ Go [Select Search Engine...] Powered by Rollyo 50 Content Companies that Matter * O'Reilly Media * the New York Times * Topix.net * Craigslist * TripAdvisor * Nature * Ziggs * Morningstar * Bankrate * Zagat * KnowledgeStorm * Netflix * Flickr * Jigsaw * LinkedIn * Public Library of Science * Endeca * Del.icio.us * Alacra * Six Apart * Factiva * Research in Motion * XM Satellite / Sirius Satellite Radio * Consumer Reports * Wikipedia * Yahoo! * Google Content Matters Community * Content Links * PaidContent.org * Shore Communications * InfoCommerce * AlacraBlog * ONLINE Insider * Seth Godin Blog * AlacraWiki * Web Ink Now * eContent Magazine * ContentBiz * billtrippe.com * E-Media Tidbits * That We Know * The Content Wrangler Archives * October 2006 * September 2006 * August 2006 * July 2006 * June 2006 * May 2006 * April 2006 * March 2006 * February 2006 * January 2006 Powered by TypePad Content Industry Jobroll * Syndication and Reuse * Creative Commons License This work is licensed under a Creative Commons Attribution 2.5 License. * * * [newstex_152_62_blue.gif] « BSEC Panel: The Quest to Know Your Customers | Main | Jigsaw raises $12M » April 11, 2006 BSEC: Search engine panel Camelback7 After lunch, Jeff Cutler of Answers.com led an interesting panel bringing together three leaders from the search market. Jim Gerber, Director of Content Partnerships at Google, Cliff Hawk, biz dev head for Microsoft Windows Live and Ryan Massie who heads news search and local initiatives at Ask.com were together on stage. It was an interesting discussion as these three competitors were also faced with defending their business models to an audience of skeptical publishers. Google Jim Gerber provided an overview of four related businesses within Google - Google News, Google Scholar, Google Video and Google Book Search. He stressed how in all four models the content owner controls pricing and access. Windows_live Cliff Hawk walked through the new organizational structure at Microsoft, with the new Windows Live. According to Cliff, Windows Live is about tools, utilities and web services, user choice and selection and customization of content. Windows Live, which will leverage many of the tools of MSN, will incorporate RSS, gadgets, mail and messenger. According to Cliff, the imminent launch of Microsoft's Ad Center Ads (the Microsoft version of AdWords), may provide some opportunities for early adopters to buy keywords while auction prices are low. Ask_1 Ryan Massie, of Ask, provided a brief history of Ask.com and how they finally had to kill off Jeeves the Butler, as users didn't perceive that Ask was a true search engine. A clear theme throughout the discussion was that these search engines could threaten traditional content aggregators. As more and more premium content is exposed through the search engines, content aggregators will have to prove that they are adding value. Most aggregators have begun to move up the value chain, through development of workflow-based applications, through the provision of ancillary applications that help corporations manage their content purchasing or by adding significant metadata to improve the user experience. Those who view themselves as simply a pipe may find it harder and harder to hang on. 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