In my opinion, the most visually pleasing out of all the ads I looked at. The increasingly larger plus symbols lead the eye along the texture of hair to the subject of the ad, the deoderant. In photos with people in them, the eye is often drawn to the face of the person. But in this ad it is faded out very well.
Similar to the first good ad. The blue streaks lead the eye to the subject of the picture, the bottle. The blue colors give a crisp feel, and the use of silhouette athletes further the crisp feel, and also allow the bottle to stand out.
Best layout. The eye is immediately drawn to the face and the plant, then the quotes lead you diagonally to the name of the article, which stands out in a large, bold white font. All the while, the name of the magazine is in background.
Hard to follow, lack of symmetry, distracting colors in the background. Too much text in too little size. Lack of a focal point.
Has a focus by fine detail, in contrast with a blurry background. By itself, the ad is ok. But skimming through a magazine, the ad fails to stand out. The lack of color and large text does not grab the eye's attention.
The eye naturally reads left to right, making it hard to follow the events in chronological order. There is a lack of a large arrow symbol or use of color to lead the eye to the right place.